Optimal Location Strategy For Supermarkets

(1) sustainability in the next ten years or more

Shop location is a long-term investment.

The future of development.

When the external environment changes, other business factors can be adjusted accordingly to adapt to the changes of the external environment, and once the shop site is determined, it is difficult to change.

Therefore, enterprises must have a vision of development when choosing sites, not only to study the present situation, but also to correctly predict the future.

Because the location of the network is changing all the time: traffic conditions are improving, competition is becoming more and more intense, and the surrounding environment is changing and developing.

For an enterprise, the newly selected shop site should have certain commercial development potential and competitive advantage in the area so as to ensure that it will be profitable in a certain period.

For example, in Japan, with the advantage of its chain group, the Japanese DAE Rong company quickly adjusted the sales revenue of each chain store by taking advantage of the time difference between the 3 months after the purchase of goods, and purchased the land with lower land price in the non-commercial center, built commercial facilities and other real estate, and then sold the real estate to earn the difference after the development of the business and the increase of the land price.

(2) the target customers should be satisfied with the needs of customers.

Each point should have a certain scale of target customers, which is an important condition to ensure its operation to a certain scale.

General supermarkets operate mainly in daily necessities, which are restricted by the law of the distance between consumers and shopping, and consumers are unlikely to grow for some daily necessities.

Run away.

As a result, it is not likely to have a wide mobile customer group like a large department store or a professional large household electrical appliance store, which can only rely mainly on the service of a certain scale of target consumer groups to obtain more stable sales revenue.

Therefore, whether we have a target customer of a certain scale is one of the important factors that should be considered in the choice of supermarket stores.

But for any shop, its target customers often change.

Municipal Planning and pportation changes can lead to an increase or decrease in customer groups, which is also an important basis for predicting future customer groups.

For example, in the construction of a residential area in a certain area by municipal planning, there will be fewer residents at the beginning of the establishment of residential areas. With the continuous improvement and development of residential facilities and other supporting facilities in residential areas, residents will also increase. It is clear that the establishment of chain store outlets in such areas is inevitable.

Such as new stations, wharves, subway exits, tourist attractions and public indicating facilities can increase consumer groups.

There is no doubt that changes in these external circumstances must be taken into account in the determination of the consumer group.

3. Access roads

One of the prerequisites for good shops is to get in and out of open roads.

The smooth traffic not only affects the safety of goods, but also affects the pportation time and pportation cost of Shang Jing.

Generally speaking, it is convenient for the streets concerned with shops, wide roads, free access, and the best stations near the shops.

Because the network is located near the intersection of several stations, it often attracts large numbers of customers to go shopping.

In addition, having a large parking lot in front of a store can often attract distant customers and expand the scope of their business areas, especially for large supermarkets or warehouses.

Support for adequate number of households and population.

Enterprises must understand the number and income level, occupation distribution, consumption characteristics and preferences of their residents or specific target public in the central circle, secondary dew and marginal circles within the scope of their business circle, as well as the number and income level of the customers in the rural areas near the city's purchase of commodities. Through understanding these conditions, we can have a better understanding of the quantity and quality of customers.

A good location shop must have a steady number of target customers, which requires sufficient number of households and population in the scope of its business park.

Many shops are located in areas with strong purchasing power and large population density. One of the important reasons is to ensure the continued strong purchasing power.

Good roads and traffic conditions

Only shops with convenient pportation can provide convenience to consumers and attract more customers.

Therefore, enterprises must investigate the traffic conditions and traffic conditions in the urban area, and analyze the traffic network of the business district.

In addition, attention should be paid to the impact of urban planning on pport facilities.

Such as street development plan, road widening plan, subway, light rail, high speed, elevated highway construction plan, regional development plan and so on, all will have an impact on the future traffic conditions, thus affecting the customer group of the shop.

Enterprises must catch and grasp the development trend in time.

Reasonable determination of store area

The determination of plug area in super market can be determined according to the estimated sales quota.

In addition, we should pay attention to other factors.

For example, the level of economic development, the income and consumption level of the city and the region where the supermarket is located, the advantages and disadvantages of the specific commercial section of the supermarket, the rents of the business premises, the average customer volume that the average unit area can receive, the size of sales volume and profit margin, etc.

It is necessary to reasonably determine the area of the stores on the premise of considering all the above factors.