Market Competition Is Fierce &Nbsp; The Textile Industry Is Living In A Predicament.

China's textile industry is facing "difficulties", and efforts to promote brand promotion, integrate market resources and enhance the strength of the industry to cope with the crisis have become a realistic problem for the current government and industry organizations and enterprises to solve.

The scale of China international textile fabrics and accessories (Chun Xia) Fair (Intertextile, hereinafter referred to as the Chun Xia fabric exhibition) has grown in 2012 at the closing ceremony of the China International Exhibition Center in Beijing. This is the first few Chun Xia.

Industry analysts believe that under the downward trend of the international economy, the textile industry dominated by processing trade has been unprecedentedly impacted.

Many export fabrics enterprises are gradually turning their energies to the domestic market.

The weakness of the international market makes the competition of global textile processing trade more intense, and the fluctuation of raw material prices and the soaring cost of production make the Chinese textile industry characterized by labor intensive and large export share face challenges.

The textile industry is facing such a "predicament". This year's Chun Xia fabric exhibition and the 2012 China International Textile yarn (Chun Xia) fair, held in Beijing China International Trade Center (hereinafter referred to as Chun Xia yarn exhibition), become the preferred platform for business operation and opportunities.

Change to "China operation"

At the exhibition site, the reporter learned that most enterprises in 2012

The industry forecast that 2012 of the market environment may be basically the same as 2011, because the situation in the first half of 2012 will not be as good as that in the first half of 2011, but the second half of 2012 will not be as bad as the second half of 2011.

Since 2012, the demand for brand fabrics in Europe and America has dropped dramatically.

At the same time, the psychological factors of waiting and waiting for international buyers are increasing.

In view of the changes in the export environment, many enterprises have adjusted their products, and the intensity of new product development has generally increased.

The fabric exhibition organizers also noticed the practical problems faced by the enterprises, and vigorously promoted the pformation and upgrading of the textile industry.

But for textile enterprises, the biggest pressure of pformation is how to do well in service. This is also a puzzle in the pformation process from production enterprises to production service enterprises.

In recent years, the organizers of the spring and summer fabric exhibition have been committed to the pformation of China's textile industry from "made in China" to "made in China" and then to "China operation".

From the theme of fabric exhibition in recent years and the forum during the exhibition, the company has already felt the attentive intentions of the exhibition organizers.

Expanding channels and innovation

Understanding the market demand has become the common goal of exhibitors.

It is learnt that during the exhibition, the customers contacted by exhibitors will establish further contacts with their customers in follow-up tracking services, and the exhibition will become an effective platform for enterprises to find customers.

In the survey interview, the reporter realized that most enterprises believe that it is particularly important to take part in fabric exhibition to open up the market.

Some enterprises say that many times rely on the marketing team to develop the market, which requires a lot of manpower, material resources and financial resources, and is also unrealistic.

Especially for some emerging markets, due to the remote location, enterprises can not develop in the short term, and at the exhibition, contact with these regional customers becomes very easy.

In the period of market depression, close to natural fabric has become the core of many enterprises.

Of course, in the face of more intense competition, ensuring better delivery time and better price is the foundation for enterprises to serve customers.

Jiangsu based on foreign trade

At present, factory type trading enterprises are favored by more foreign customers, because they also want to get rid of middlemen and find direct sources of goods.

Exhibitors believe that as a professional exhibition, fabric exhibition has set up a platform for direct contact between fabric enterprises and clothing brands. Many fashion designers and brands have taken the initiative to find new products at the exhibition.

Zhejiang enterprises said that in the face of the current market situation, enterprises will continue to "point line and surface" marketing mode, "point" is the face to face contact with the terminal brand, "line" is to make a knitting line or a cowboy line, "noodle" is a world-class exhibition such as fabric exhibition.