Analysis And Interpretation Of Domestic Fiber Trend Report In 2012/2013

As the starting point of textile industry chain, fiber innovation provides unlimited possibilities for downstream innovation.

In the 2012 spring and summer yarn exhibition, fiber and yarn are more closely integrated with fashion.

Advocating nature is the main trend. Fine, soft and comfortable become the main style.

In March 29th, the consumer goods division of the Ministry of industry and information technology, the China Chemical Fiber Industry Association, Donghua University and the national textile and chemical fiber product development center jointly issued the 2012/2013 China fiber fashion trend report in Beijing.

The ten most popular fiber varieties released in the report are: special-shaped fine denier moisture absorption and sweat perspiration polyester fiber, hetero shrinkage polyester fiber, PTT, PBT polyester fiber, flame retardant viscose.

Releasing the trend of fiber trend is the trend of the times.

At present, the new round of global technology competition has begun, and the world will enter an unprecedented era of innovation intensive and industrial revitalization.

The major Western powers have put forward the economic stimulus plan. The common feature is to increase investment in science and technology and increase innovation. New energy, new materials, information networks, life sciences, advanced materials, energy conservation, environmental protection, low carbon technology and green economy will be the focus of the new round of industrial development, and strive to seize the strategic commanding heights of future technology and economic competition, and readjust and divide the international division of labor system.

Facing the new competition pattern, China is the largest producer of textile and chemical fiber in the world with the largest scale and the most complete industrial chain. With the intensification of domestic factors, the increase of production costs and the increase of environmental pressure, the development mode of chemical fiber and textile industry in the past relying mainly on quantity and price competition has been difficult to continue.

In particular, the financial crisis has made an immeasurable and important impact on the global economic structure. In developed countries, the concept of low-carbon and environment-friendly consumption has springing up rapidly, which determines that China's textile and chemical fiber industry must go out of its own way of sustainable development.

The release of the "China fiber fashion trend" report aims to create domestic fiber.

Just like Wang Wei, deputy director of the consumer products division of the Ministry of industry and commerce, through the research and release of "China's fiber fashion trend", the latest and most advanced and differentiated products in China, which are also the leading international chemical fiber products, are pmitted to downstream manufacturing enterprises and introduced to terminal consumers.

In this way, the textile industry chain can pform the direction of the textile industry chain to new product development and innovation, and promote the overall upgrading of the value chain, enhance the overall competitiveness of the industrial chain, and increase the contribution rate of the fiber brand to the development of the textile and chemical fiber industry.

Fiber brand innovation creates huge benefits

For a long time, China's textile industry has developed rapidly on the basis of comparative advantage. New yarn, new spinning, new weaving, new printing and dyeing technology and equipment have been gradually applied and developed, and the products of deep processing, finishing and high added value have increased substantially, and the quality and grade of products have been significantly improved.

At the same time, from the perspective of global development, the current Chinese textile industry still has the obvious advantages of the most complete industrial chain and high correlation degree, but the integration effect of the industrial chain has not yet been truly manifested. Every link in the industrial chain has not concentrated on the characteristics of high technology content and strong technical consistency.

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From the brand point of view, although the domestic textile terminal brand construction is obviously stronger than the former fiber raw material brand construction, compared with the developed countries, the difference between terminal brand is bigger than that of fiber raw material brand and abroad.

To promote the brand building of fiber materials is easier to enhance the overall brand image of the industry chain. If further, fiber production and terminal manufacturing will form a resultant force, it will be more conducive to improving the overall brand strength of "made in China".

Duan Xiaoping, President of China Chemical Fiber Industry Association, said that the difference between the domestic chemical fiber industry and the traditional chemical fiber manufacturing power and area in the development of new products is not only manifested in their own R & D capability and level, but also in the importance of fiber brand building and market promotion of new products.

During the "11th Five-Year" period, the previous gap gradually narrowed, and the latter gap did not change significantly.

There is a close connection between the two gaps. The former gap will lead directly to the latter gap, and the latter will indirectly affect the power of narrowing the former gap.

In terms of industry and enterprises, they often see the gap between R & D capability and level, but ignore the gap between fiber brand building and new product marketing.

However, the problem of brand building and new product marketing will not be solved, and the R & D capability and level will not be greatly improved.

Fiber brand construction can bring benefits to the whole industrial chain operation.

In terms of fiber brand building, DuPont Co's Lycra promotion is a relatively successful case.

Lycra has successfully developed a highly specialized chemical fiber through value chain marketing.

Textile trends start with fiber.

Fiber is more and more closely integrated with the characteristics of the times.

Nowadays, advocating nature is one of the most important trends. Fine, soft and comfortable are the main styles of fabric popularity.

Textile processing has paid more and more attention to the technological content of the process. Traditional textile technology can achieve new visual and tactile effects through new technology processing. The integration of traditional and high technology, nostalgia and futurism, popularization and uniqueness is the important feature of modern fabric development. At the same time, the development of green products and green processing technology that is conducive to the protection of ecological environment has been integrated into the distinctive characteristics of the times.

Fiber is the starting point of textile industry chain.

Innovation on the starting point provides unlimited possibilities for downstream innovation.

Wang Yuping, Deputy Secretary General of China Chemical Fiber Industry Association, told reporters that the unlimited potential of fiber determines the great difference between fashion trends and other fabric trends.

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Compared with the general fashion trends published by descriptive language, the 2012/2013 China fiber fashion trend report has more realistic content.

It tells the downstream enterprises the names of fibers that are popular in the future.

Unlike fashion and fabric trends, fiber popularity lasts longer.

Over these long periods of time, fiber continues to improve fiber function through technological advancement, but its name remains the same.

"For example, 5 years ago, there were hygroscopic and sweating fibers. Today, the hygroscopic and perspiration fibers are still popular, but the concept of moisture absorption and perspiration 5 years ago is totally different from the concept of moisture absorption and perspiration."

Wang Yuping said.

This difference is also reflected in the feeling of some knitting enterprises after seeing the 2012/2013 China fiber trend report.

According to the downstream knitting enterprises, the 2012/2013 China fiber fashion trend report contains a wealth of information and broadens their innovative ideas.

They believe that only by intercepting some of the elements, scaling up and innovating can create a pandemic trend in the terminal market.

It can be seen that the trend of upstream fiber is affecting the downstream.

In fact, we also see the achievements of fiber innovation in all aspects of the textile industry chain.

With the development of science and technology, many new differentiated and functional fibers are coming out, which provides more imagination for the development and innovation of downstream products.

At the same time, the new spinning, weaving and finishing technology has expanded the space for the development and application of new fibers, making people's lives more colorful and more fashionable.