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    China'S Footwear Industry Is Improving, But The Future Trend Is Not Obvious.

    2012/4/13 20:15:00 15

    China'S Footwear IndustryFootwear EconomyDomestic MarketChinese Characteristics

    "We believe that the vast land of Asia will surely provide a vast space for the development of all countries.

    In the face of a changing world, the Asian people are fully capable of grasping opportunities and moving forward together to achieve healthy and sustainable development in Asia and build a better future for mankind! "Li Keqiang, member of the Standing Committee of the Political Bureau of the CPC Central Committee and vice premier of the State Council, said at the Boao forum for Asia 2012.


    In recent years, the world economy has shown signs of recovery, and some countries have shown signs of good growth. However, the deep impact of the international financial crisis has not yet been eliminated, and the European sovereign debt crisis is still continuing. The recovery of the world economy is still a long and arduous process.

    As a relatively large economic crisis in China

    Shoe industry economy

    Correspondingly, there has been a good trend, but the future trend is not obvious.


    It is understood that at present, China has not yet won the EU's "market economy status", and the future "made in China" external trade environment is still full of danger.

    Wang Zhentao, vice chairman of the China Leather Association and chairman of AOKANG footwear industry, told the footwear industry that the cancellation of the anti-dumping duty is a "burden reduction" for Chinese export enterprises. However, it should not be blindly optimistic and focus on the future of China's footwear industry.

    We must be self reliant, improve product development and brand value added, and create multiple markets.


    According to the analysis of the industry, when the financial crisis came, many enterprises in the Pearl River Delta region went bankrupt. In the future, a lot of enterprises will go bankrupt, but those competitive and non bankrupt enterprises will concentrate the orders of the bankrupt enterprises, and the business will be better.

    So at present, the Chinese shoemaking industry should study the smile curve, which tells us to do well in our competitiveness, including upstream research and development, design and downstream product promotion capabilities, channel control capabilities, etc., and then cooperate with neighboring enterprises on this basis and even allocate global resources.


    In addition, our country's

    Domestic market

    Very large, but also to the OEM enterprises a good export.

    In the case of shrinking overseas orders, turning to the domestic market is a major trend, including Li Feng Group also began to shift to the mainland market.

    However, the current situation is that it is difficult for OEM enterprises to turn into domestic sales, and most of them are still at the stage of paying tuition fees.

    However, Jiang Ruxiang believes that this is a stage that must be experienced in the process of enterprise pformation. The success rate of self built network for domestic market is very low, but it can take the way of cooperation with domestic enterprises and gradually open the domestic market.


    Therefore, in the global economic environment continues to slump, shoe industry crisis recurrence, shoe market share sharply shrank, orders continue to shrink, the cost continues to rise and other crises perplexing the whole industry, the whole industry only has to sum up experience, and constantly explore icebreaking breakthroughs, boost confidence, break the "new worries".


    Under the trend of world readjustment and pformation, Asia's health and sustainable development are of vital importance. China's economic and social stability and coordinated development are of vital importance.

    Therefore, the Chinese footwear industry must strengthen confidence and keep pace with the Chinese economy, so as to get out of a single sector.

    Chinese characteristics

    The "breakthrough" route.

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