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Li Xuecheng: I Love My Military Uniform World.

2012/4/13 19:57:00 45

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"Military products are different from ordinary civilian products. They attach great importance to firmness, durability and unity. They are particularly demanding for internal quality."

Li Xuecheng, general manager of Limited by Share Ltd, believes that it is this strict requirement that reflects the strength of the enterprise.

07 style uniform relative to 87.

Military uniform

For both internal and external, it is a qualitative leap.

The group, which is responsible for the 07 military uniform production and replacement task, has worked with relevant departments to carry out the functional material improvement experiment.

It was these exercises that made the China group grow, and its growth was impressive: sales revenue in 2006 was about 6000000000 yuan, about 7000000000 yuan in 2007, about 8000000000 yuan in 2008, and 11 billion yuan in 2009.

Li Xuecheng owes these achievements to several aspects: the great situation of sustained and rapid development of the national economy, the opportunities brought about by upgrading and upgrading of the military products, and the efforts of the enterprises themselves.

"Restructuring and restructuring in the past few years have laid the foundation for today's development. The establishment of a modern enterprise system has fully mobilized the enthusiasm of employees.

In terms of technological pformation, China has invested about 1000000000 yuan in recent years to carry out technological pformation, and now has a large number of advanced equipment in the world.

In addition, in terms of production and operation, the group has been implementing lean production management measures to increase efficiency and reduce costs.

All these are the internal factors for the current situation.

Li Xuecheng said.

As a military enterprise, Jihua has the fine tradition and style of fighting hard battles.

Li Xuecheng believes that the inheritance of this army's traditional fine style is a competitive advantage of today's China group. After listing, it brings new opportunities for enterprises. "Before we took part in the tendering, the military enterprises could get bonus points because of their good reputation, and some bidding units also added points to the listed companies. Now the dual identities of the military industry and the listed companies have raised the winning rate of the China International."

Of course, this is only one aspect. What Li Xuecheng attached more importance to was that after the listing, enterprises had a large amount of capital sources for further technological upgrading and equipment upgrading.

"Increasing investment in R & D is very important, and new products can lead consumption and promote industrial upgrading," he said.

After years of market baptism, Li Xuecheng firmly believed in this.

"Next, we are going to build a terminal sales network, increase the development of emerging strategic industries, and extend to the third industry to enter the business and logistics industry."

Li Xuecheng revealed that the company is preparing to launch two brands, the inter China and the Royal China.

Inter China Royal is a highly customized one.

brand

Specializing in the production of high class suits and Chinese tunic suits.

Women's wear

Evening dress and so on.

"Many of our clothing products are single volume and single cut, and military uniforms for senior leaders are tailored, so we are very confident in this aspect."

At the same time, Jihua also saw the vigorous development of the outdoor products market in recent years, extending to this field. In Li Xuecheng's view, China has natural advantages: "field products, such as tents, functional protective clothing, shoes and boots, and so on, are a strong point of our whole product development. We have advanced technology and strong production capacity. They have R & D, sales and production scale, and can control product quality, production cost and delivery time, so that they can master the initiative."

This is unmatched by ordinary enterprises.

In addition, in the terminal network construction, the capability of intercity China can not be achieved by ordinary private enterprises.

"Our subordinate enterprises are distributed all over the country, each enterprise is responsible for building a moderately sized shop in the local area, and the sales network has been built up naturally. Therefore, the direct selling shop is the main business mode, and it will not be considered for the time being."

Because of these advantages, the outdoors in China are set at a very high starting point, while the consumer is also located in the middle and high grade.

In addition to the physical stores, Jihua outdoor also consider the way of combining e-commerce with the development of online store sales.

Referring to the "12th Five-Year plan", Li Xuecheng said that it is important to upgrade the pace of national industrial upgrading and structural adjustment of technological innovation, or to lead the pace, and occupy two commanding heights of science and technology and the market.

"We should make excellent listed companies to repay the vast number of investors and repay the society."