Focus On Underwear Brand Agents, Retail Terminal Control

For a long time, there are relatively few aspects of underwear on the clothing section. Some time ago, business travelers and several underwear friends talked about the current situation of underwear. Though underwear is a high profit but sometimes it can not be measured for a time, it is easier to grasp than the general clothing. Do you have any relevant information?

Now I'll arrange a copy and share it with EMKT's clothing friends. Please give my heartfelt suggestions!

In the pitional period, the market is bigger than the method, the direction is wrong, everything is wrong, the direction is bigger than the method, the innovation decides the future.

Therefore, the most important thing for today's underwear agents is to have a clear direction, to determine the direction of future development with the direction of the flag, to determine the direction to think of all kinds of methods, means and means, otherwise everything will be futile.

Retail is the focus of future underwear.

Whether manufacturers or agents eventually compete in the retail field, the channel management in the past few years to the later decisive end is reflected here because, as an agent, the product is a pit station here, and only retail outlets can achieve value, and only retail can make profits.

Therefore, underwear agents, under existing resources, include underwear in their hands.

First, manufacturers' factors

The agent is first supplied by the manufacturer, and the agent does not have the right to speak. What products do the manufacturers come out without, you accept what products, most of them provide product information, but actually they can not accept information. Because manufacturers have the overall idea of the manufacturers, it is difficult to take into account the agents in a certain area. Therefore, there are always dissatisfied places, which are manifested in the product structure, cup type discrepancy, color difference, and the time of delivery.

It is impossible for manufacturers to be fair.

How to win more manufacturers' resources (or the most favored agents) under such circumstances?

Two. Terminal customers

The downstream connections of agents are terminal customers, all kinds of retail affiliation, business taste supermarkets, joint ventures and so on.

For various forms of retail customers, it is necessary to have the ability to control and coordinate the advantages and the agency rights and obligations of agents.

For an agent, if the product is not strong enough, how to win in the channel, the agent knows that the service is not enhanced, but it is only limited to the service staff to be more diligent, to get more goods for customers, and to give more promotional products.

Because of these, agents can not get comparative advantage in competition.

The way to ensure that other agents do not imitate and follow up is to provide a deeper level of service for the terminal's management and to form enough comparative advantages to play a more advantageous role in the channel competition.