Ten Principles Of Successful Acting "Sexy Underwear"

The growth history of the second line sexy underwear brand is actually a growth history of the sexy underwear agents. Almost all the second line brand sentiment underwear enterprises represented by Yanbu and Chaoyang brand have grown up on the agency mode.

The success of a second-line brand in a regional market depends largely on the agents in the region.

The operation of the same brand and the different agents' performance may be very different.

Nowadays, with the continuous development of the market and the intensification of competition, more and more demands have been placed on agents. How can we become a successful sexy underwear?

First, choose the sexy underwear brand.

Choosing the sexy underwear brand looks simple, but in fact it has a deep knowledge.

Choosing sexy lingerie brand is just like taking a wife, which directly determines whether your family is happy or harmonious. Your wife must at least have the same language with you.

Because you are an agent, the products you represent are the source of your income, and also the foundation of your career, so you must carefully choose the brand of fun and cooperation.

Choosing sexy lingerie brands must first recognize their strength, and it is more likely to benefit from the operation of large lingerie brands, but the risk is relatively small. However, the threshold of large brands of sexy underwear is generally high, the discount of supply is relatively high, and the policies of return and replacement are often harsh. You need strong financial strength to support it.

If you do not have enough strength, you will not have the right to have an equal dialogue with the big brands, and you may be at a disadvantage in the negotiation.

When you choose sexy lingerie brand, you should not only watch this sentiment.

Also, you should pay attention to whether the product features of the sexy lingerie brand are in line with the physical characteristics and habits of your regional consumers.

Many lingerie brand products sell well in the south, and they do not necessarily have advantages in the northern market.

An agent in Shaanxi changed three sexy underwear brands in one year. The first taste underwear brand was too Europeanized and not suitable for three months later. The second lingerie brand made about half a year, the price was too high, and it could not afford to open many markets, so it had to give up; the third sexy underwear brands had just been less than three months, and the manufacturers of the brand made special processing, announced that they no longer do domestic products, and the agent had to quit.

In the past year, the warehouse has been filled with three products of sexy underwear brand. It has invested a lot of money, but it has no profit at all. Do you think this agent is tired?

So the old saying goes: no best, only the best.

You should choose the most suitable and competitive underwear brand as your first choice.

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Two. Conduct scientific management plan of sexy underwear brand.

If you are just starting up, you should concentrate all your energies on making a sexy underwear brand first, and avoid being a great success. If you already have a certain strength, you can run a variety of sexy underwear brands.

But you'd better not run a sexy underwear brand with a very similar style, try to choose a brand with different positioning to do business. Some of the lingerie brands are famous for bra, some of them are strong, others are very popular in the market. You should make effective combinations of brands according to their characteristics.

You also need to consider the relationship between the peak season and the season to ensure that there are different business priorities in the peak season.

Multi brand strategy allows you to shift risks, increase bargaining chips with manufacturers, and enable your products to be effectively complemented.

Besides, you must have a focus on the sexy underwear brand you run. Some sexy underwear brands can set an image for your business, but not necessarily a high profit.

Some sexy lingerie brands are not famous, but their profits may be considerable.

You can combine image brand with profit brand.

Three, a clear understanding of sexy underwear manufacturers

The underwear industry manufacturers are mainly private family businesses, and the overall credibility of the industry is low.

Identifying your relationship with the manufacturer will help you make flexible decisions.

The cooperation between manufacturers and you will always be temporary, and the relationship between you is interest relationship.

Don't let some private factors play a leading role in your business.

If you do not operate well, the lingerie manufacturers may consider replacing you; if you manage well, the manufacturer may want to withdraw the right to operate, change branches and offices, and then take profits as its own. Many regional managers of sexy underwear brand manufacturers are trying to replace you as the office manager of the market.

You are always just a chess piece on the market of the lingerie underwear manufacturer. As for the win win that the sexy underwear manufacturers talk about the most, it is usually just a sentence that sounds beautiful, but the comfort and encouragement from the manufacturer.

The interest is always the first thing in the market. At the critical moment of interest, the lingerie manufacturers may sacrifice you at any time.

Four, corporatization operation

Many lingerie agents still stay in the private sector.

If you want to be a successful sexy underwear agent, you should register and set up your own trading company, and set up various departments, such as financial, warehouse and other departments, for scientific management and operation.

You have to learn how to manage your inventory with computers. You have to learn how to build a customer management system.

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Your standardized operation will attract more customers and enable you to win more support from manufacturers.

A sexy underwear agent in Zhejiang set up a special sales company, hired professional managers to manage, and sales department has ten people. The sales volume of a single brand agent is up to about 10000000 a year, equivalent to the total sum of 7 or 8 agents in other regions.

Of course, he became the biggest agent in the country, and he got the biggest support from manufacturers. So, his performance has been keeping steady growth for several years.