How Should The Clothing Wholesale Market Be On The Right Track And How To Take The Brand Line?
As more and more people are involved in the clothing sales industry, the supply of goods has become a common concern. As the supplier and supply channel of the clothing sales industry, the clothing wholesale market is facing new challenges and opportunities.
In the face of increasingly fierce competition in the market and people's increasing demand for more and more critical products, what is the future of the wholesale clothing market?
Current clothing
wholesale
The market is mainly composed of traditional large-scale clothing wholesale market, clothing manufacturer's direct selling point and clothing wholesale website and so on.
The traditional large-scale clothing wholesale market is mainly the ten major clothing wholesale markets in the country, including Wuhan Hanzheng Street, Jimo clothing wholesale market, Jiangsu Changshu shopping mall, Fujian Shishi clothing city, Hangzhou Sijiqing clothing market, Shenyang five love market clothing city, Guangzhou white horse clothing market, the rich garment city, the Baishi Rong World Trade mall, and the refined Lu Song clothing market; and the factory direct selling point is set up by various manufacturers in the country, scattered and numerous; the clothing wholesale website and the website agent net shop, as the product of the Internet era and the electronic business era, although it started relatively late, but the development momentum is strong, and can not be underestimated.
Under such circumstances, the wholesale clothing market can be seen as a mixture of fish and eyes. The development of the wholesale clothing market has become the "survival game" of "survival of the fittest and survival of the fittest".
New clothing wholesale market and clothing wholesale form challenge traditional clothing wholesale market and wholesale wholesale clothing wholesale form; the Internet era full of information and rapid dissemination, enable people to more accurately grasp market dynamics and current fashion trends, thus putting forward higher requirements for clothing wholesale market and garment suppliers; various clothing suppliers and supply channels are flooding the whole market, and competition is becoming increasingly "white hot".
Faced with these opportunities and adjustments, how should the wholesale clothing market develop? With this question, I visited Mr. Zheng, a senior person in the industry.
Mr. Cheng told us that all of these prompted and asked the wholesale market of clothing to develop towards the direction of formal and brand so as to achieve the healthy and sustainable development of the wholesale market.
Then what is the formal and brand line of the wholesale clothing market?
The formal line of clothing wholesale market refers to the clothing wholesale market.
Supplier
And supply channels should meet the following requirements: first, clothing suppliers and supply channels must have good reputation and strong strength.
Suppliers should have certificates of state permission, perfect business management records, long business hours and rich management and operation experience, and have the strength to provide perfect after-sales service and sales channel maintenance, instead of selling small businesses like ordinary market players at the time.
Second, suppliers in the wholesale clothing market should have a sensitive market sense, be good at controlling the market situation, and give timely analysis and suggestions to customers, that is, suppliers and supply channels should have regular market research departments.
Third, suppliers of garment wholesale market should have a scientific method of delivery management. They should be able to flexibly adjust the quantity of shipments according to the needs of the apparel retail owners and strictly ensure the delivery efficiency. Instead of requiring customers to order tens of thousands or even tens of thousands of pieces of products at a time like some traditional wholesale clothing market, they often send customers orders in a timely and regular manner due to their own supply and pportation conditions.
Fourth, clothing suppliers and supply channels should ensure the price advantage and profit margins of wholesale clothing retailers, and establish a more scientific risk assessment system to escort bosses of the clothing sales industry.
The brand line of clothing market means that the products of the suppliers in the wholesale market must meet the needs of the mainstream consumer groups, and improve the quality and grade of the products. Specifically, the following aspects should be done: first, efforts should be made to improve the quality of clothing, and to make full use of the materials and workmanship of clothing and clothing, so that there must be no "shoddy and fake".
Second, keep up with the market trend, grasp the latest trend of fashion, focus on the style, color and collocation of clothing, and reflect the fresh and avant-garde consumption concept.
Third, according to the regional economic development, we should raise the grade of products, such as introducing large brands at home and abroad to meet the needs of high consumption and emerging consumer groups, instead of simply taking the low price and ordinary OEM wholesale clothing routes.
Refer to the wholesale clothing market,
Brand line
The standard of development requirements, the author visited several major clothing wholesale markets and several major manufacturers in China, and found that the traditional clothing wholesale market is generally low due to the large number of shops and the management and cultural quality of the operators, which has greatly hindered the expansion and development of the market. The harsh delivery requirements will further discourage many people who have just been involved in the clothing sales industry. The author laments: if the traditional clothing market wants to achieve formal and brand development, it will have many difficulties and future worries.
The author then visited a large number of wholesale clothing websites and website agents, such as Humen clothing wholesale network, found that the clothing manufacturers on this website directly supplied, had strong business strength, and had their own information sharing platform, always grasped the latest market trends and trends; in the delivery, achieved a small batch of fast delivery, which greatly satisfied the requirements of clothing retailers.
I believe the clothing wholesale market will be able to use the Internet to realize its formal and brand development path.
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