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A Good Prospect For The Development Of The Northern Dress

2012/4/14 11:51:00 22

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During the 2012 China International Clothing and fashion fair, the Liaoning Haicheng textile and garment industry cluster's West Liu Market Construction Management Committee held the "West Liu China north dress brand joint play" in Beijing, a strong northern dress style.

The "West willow" China

Northern dress

"Brand alliance" is the first time to appear in the China International Clothing and Accessories Fair in the form of brand interaction and dynamic show.

This exhibition includes 4 famous brands: the fairy Prince of Beijing, the saint Lan Xiang, the ancient CAC and the Yiling. The brand style, cultural connotation and excellent design level of the dress are presented in front of the audience.

Not only is the show, but the event itself is also a platform for commerce and trade.

According to the preliminary statistics, through this joint show, the exhibitors of the West Liu Bei dress exhibitors received more than 1000 guests, signed more than 300 cooperative agreements, and the order volume was over 2000 yuan.

For a long time, Chinese clothing has always maintained the traditional consumption pattern of selling goods in the north and wearing clothes in the north.

The first reason is that the four seasons in North China are the main consumption areas for seasonal clothing. The two is that most northern clothing manufacturers have weak brand awareness and weak capability of independent research and development and design innovation.

In recent years, with the development and expansion of the market, the large scale textile and garment industry cluster has formed in the West willow and its surrounding areas. Especially the local products mainly made of trousers, men's jackets and cotton clothes are in the forefront of the trade in terms of quality, technology and production capacity.

Under this industry background, the West Liu sleeping lion awakens and takes the lead in making efforts to create the development concept of the northern Pak clothing and the Chinese trousers industry famous town. The aim is to boost the brand awareness, update the marketing format, and grow rapidly and become bigger and stronger through the industry leading and government support.

Ideas determine the way out.

Since 2009,

Xi Liu

A series of activities such as the North style clothing Wanli line, the North fashion rookie design competition, and the northern costume exhibition were held in Beijing.

The bold and bold, simple and fashionable clothing of the West Liu Bei style has been booming in the Chinese garment industry. A large number of independent representatives of the North style clothing brand have been moving towards the whole country and going abroad, and the sales volume of orders has doubled.

At present, there are 23 real estate brands in the market of Siyu market. They are rated as the growth brands of Chinese clothing. At the current fair, there are 7 northern costume brands, such as profit birds, blue chip, Yiling, AI Deng Road, dragon Gore, Antarctic gull, golden shark king, and so on.

West Ryu Jin has also been awarded the title of Chinese clothing brand incubation base and Chinese trousers industry town by the China Federation of textile industry.

The market of Xi Liu Da is located at the junction of Liaoning Shenyang economic zone and coastal economic belt. There are highways such as Shen Da, Jing Dan, pan Hai Ying and other high-speed railways, such as hada, Guli, Panhai, etc.

After more than 30 years of development, the market has become one of the earliest garment wholesale markets with the largest scale, the most influential and the highest volume of pactions.

The market operates more than 20 kinds of 20 thousand kinds of commodities, such as clothing, cloth, knitting, accessories and small commodities. It sells well in Northeast, north, northwest, Central Plains and other places with high quality, low cost and fashionable style, and enters the international market through orders and border trade.

Built in 2010, the sixth generation high-end market with the largest scale and the best facilities and environment in China is set up. The West willow China commerce and Trade City has set up a platform for the development of commodity branding, marketing, trade and management specialization for the majority of merchants, and has realized the pformation and upgrading of the market.

Relying on the advantages of location, pportation, commerce, logistics and supporting industries in West Liu market, West Ryu Jin has planned to build a professional market cluster project covering 4 million 430 thousand square meters, a total construction area of 7 million 180 thousand square meters and a total investment of RMB 28 billion yuan, covering 24 major categories, such as textile, clothing, leather, fur and small commodities.

market

At the same time, the construction of industrial real estate, commercial and residential areas and commercial supporting facilities will also be expected. By the year 2015, the two clusters of the East and West will be added to 150 thousand new businesses, and 2000 supporting processing enterprises will be gathered to absorb 500 thousand urban population and the market volume will exceed 200 billion yuan.