The Training Of Fashion Buyers Will Bring Better Development To "Fast Fashion" Brand.

In the clothing industry, there are such a group of special players -- they pass. Buyer Collecting popular information and keeping up with fashion; through efficient data operation and information supply chain management, they greatly shorten the time from design to shelf. Chinese consumers and clothing practitioners are excited about it and have become a trend. They are called fast fashion brands, especially in China.

At the current stage of the show, not only did he bring the fashion show which is very suitable for the theme of "crossing", but also the SPA (private brand fashion retailer) mode and "fast fashion" business philosophy are different from most exhibitors. What is worth mentioning is that the first Chinese youth fashion buyer contest was jointly sponsored by the Chinese Garment Association and the China Fashion Designers Association.

With the rapid development of China's fashion industry in recent years, the concept of buyer mode has quietly entered the Chinese market, but still faces many problems in the process of promotion. On the one hand, China's clothing terminal covers many modes such as direct operation, agency, retail and so on, resulting in diversification of market terminal behavior; on the other hand, the shortage of domestic professional buyers and the inability of suppliers to respond quickly to the market, the backward level of information technology of garment enterprises and the lack of data analysis capabilities are more obstacles to the explorers. And the solution to these problems is to solve the problems of direct management, information-based supply chain management, "member database" marketing and product development mode centered around buyers. " Direct operation Management can ensure that the company can get the sales and marketing information of all stores in the country in real time. Ding Hui, chairman of the group, analyzed.

In addition, whether the product research and development mode and the terminal management mode of clothing enterprises take the buyer team as the core is also an important reason for the successful promotion of buyer's mode. It is understood that the odd set around the buyer model set up a data center in a timely manner for buyers to provide scientific decision-making data. At the terminal store, the salesperson is the main salesperson, and the buyer and the display Commissioner work together to complete the sales. In order to ensure the smooth implementation of the model, the company also set up exhibition centers and buyers department, and each branch set up a division and buyers to unify the display and collection of market demand information and timely feedback to headquarters. Ding Hui said.

Based on the IEAP public information service platform, the company realizes the rapid response capability of the entire supply chain. From the retail terminal to the relevant departments and personnel of the headquarters, producers and raw materials, it synchronizes the sales and inventory situation of the retail terminal in real time, and makes rapid response through the analysis of sales and inventory, so as to make preparations for production and commodity development ahead of schedule.

In November 2010, the Shanghai and Donghua University established the "Donghua - odd". Fast fashion The research center is the application of buyer mode, which is the main discussion and research topic.

At the current exhibition, the "China youth fashion buyer contest" was launched. In addition to the selection of buyers, competitions should also be conducted for garment suppliers, and excellent garment suppliers and e-commerce platforms will also participate in the competition. "Because most suppliers in China are unable to respond quickly to the market, which is also a major obstacle to the development of the buyer's model. Suppliers are also an important part of the buyer led terminal mode. Their research capability, design level, product quality public interest and production speed are the cornerstone and guarantee of the buyer's model, making buyers a fast fashion and personalized era trader and a hot potato." Ding Hui said.

This is the first time in the industry to run through the industry chain and talent chain, to select and train professional buyers of the industry, to select, standardize and integrate ODM supplier resources, which has significant industry and market value and significance.