Online Shopping Clothing Is Expected To Grow Significantly In The Future

Domestic authoritative media has revealed a group of striking figures: 70% of the online shoppers are women, and the monthly online shopping expenditure is more than 600 yuan. Female netizens More than 10% of Internet users. "Women oriented" Her economy "It is playing a more and more important role in the pattern of Internet business.

Clothing and cosmetics and bags are among the top three women's online shopping expenses. Online shopping clothing has omitted the tedious time cost of trying on clothes, and is becoming more and more popular among female Internet users. Clothing purchase channel It is expected to achieve more significant growth in the future. "Buying online now is convenient, quick, nice and cheap, and it fits well," he said. "I really don't want to go to the mall."

The famous women's clothing brand, the five quarter dream CEO, has been struggling for 10 years in the clothing industry, Raygi said: "since the five season dream was founded in 2008, sales have been rising. At the beginning, many netizens worry about the problem of color difference and size, but after all our improvements, these are no longer obstacles to online shopping." The five quarter dream is one of the earliest women's clothing brands. It is also one of the women's clothing brands that first led the European and American fashion styles. The brand new concept of "new elegance" has been launched recently, hoping to abandon the price exaggeration and retain the elegant connotation, bringing the essence of European and American elegance to Chinese consumers.

After the five quarter dream released the "new elegance" brand concept, it quickly launched a series of "buyer designer" original new spring dress, and borrowed the "3D" version of the "Titanic" version of the upsurge, on-line "520" theme couples T-shirt, popular. "In fact, the online clothing brand has an advantage -- this is also the advantage of the Internet itself, that is, fast." Five quarter Dream Design Director EVA said, "two times a year, we will send designers to go abroad, and the fashionable elements of fashion week will be sent back to China through the Internet that day. Then it will be designed, produced and photographed. It will take only a week to two weeks. The new fashions of European fashion elements can be sold online. But this is not all the advantage of the dream brand in the five quarter. There is no shortage of cheap prices, nor lack of quick copy. What is lacking is the attitude of women's clothing. We never copy the big international names. Every piece of clothing is a work that designers worry about and integrate into our own attitude towards fashion.

"There are many commodities on the Internet, and the prices are substantial, but the commodities are indeed mixed." Wen Wen picked up his clothes at the dream store in the five quarter and said, "some clothes are very Shanzhai and can not be worn." It's too expensive. The clothes recommended by fashion magazines are beautiful and can't afford to buy them. I hope I can enjoy the little luxury and get close to international fashion without spending too much money. This represents the view of most female netizens. After five seasons, the dream was released after the investigation, and the brand's "new elegance" concept was released. It advocated to get rid of the luxurious style of the international leading brand and create the "new elegance" style that accords with the characteristics and purchasing power of Chinese women, and realizes "small extravagance in the budget".

Like the five quarter dream, the brand of online business has been increasing with the effort to create brand style and insist on self attitude. From the data, it can be seen that the purchase choices of female Internet users are also gradually tilting towards such brands. The Internet "her economy" will bring more and more strong support to the network independent women's clothing brand.