The 26 Year Old God Of Wealth After 80 Million

"We are the first country in China, there are no second, I do not know who is second, they are still only small-scale operation.

"We are going to have second rounds of financing, and we will raise several million US dollars to US $10 million in some shares, but we will still have the largest share of capital after financing," he said.

"Our business scale is not easy to disclose.

But a web song "mouse love rice" that only started on our website has generated a revenue of 12 million yuan for mobile phone RBB downloading business only.

Nowadays, the online music network founded by Zheng Li has 2 million 300 thousand registered netizens fan members, and receives 60 yuan / year membership fees from all kinds of members except trial members, and is actively developing various "network music interests".

At the end of 2004, international venture capital IDG bought a huge share of China's online music market and made a decisive exchange of several million yuan in cash for some of the shares of Zheng Li.

Three or four years ago, Zheng Li was still at the bottom of his computer kit, carrying his kit.

"Although my grandfather was a county magistrate in the Kuomintang period, I was born in an ordinary citizen family in Chongqing. My father worked in a state-owned oil unit, an ordinary worker."

When I was in Grade 6, I wanted to buy a game console to play games, but my father said it was better to have a computer earlier.

At that time, the computer was still expensive, and it cost 10000 yuan per unit. It was not easy to spend the money at home.

Thank you for your father's foresight. "

He said.

After a long time, Zheng Li felt that playing games didn't make much sense, so he began to buy some books and learn computer knowledge by himself.

In 1998, he was admitted to the two year computer program of Sichuan University.

"When I was in college, I had no problems with computer technology, but I didn't learn anything new.

Computer education in Chinese universities teaches some programming languages that are about to be eliminated by the market, which can not interest me.

The only thing that's fun is to get in touch with the Internet and fill the Internet all day! "He said.

In 2000, when Zheng graduated from college, he was very vague about the future. He only wanted to work for two years.

He returned to Chongqing, first in the computer city to build the lowest installed crew, and then began to job hopping frequently, in some computer companies and network companies to do technical or planning work.

Zheng Li's future life seems to be very different from that of other urban youth: to work for survival; to surf the Internet for entertainment.

However, Zheng Li is a young man who is good at observing environmental changes and catching opportunities from change.

In the second half of 2002, Zheng Li, who often visited the Internet in the west, finally saw a great opportunity: Internet songs became popular and the number of Internet singers increased. Why did he not build a network music website?

At that time, computer multimedia software was also popularized. Many netizens used those softwares to record songs of their own songs in a few minutes. As a result, a lot of Internet songs uploaded by netizens fans were scattered around the Internet. Some of them were copying the star's cover, others singing in a funny way, and some were original thinking.

Compared with the well produced professional songs produced by record companies, these internet songs are of course coarse, and music circles and traditional people are disdain for this "fast food culture".

At that time, there was no Internet website dedicated to providing professional services to online fans.

Zheng Lili began to conceive: how would this kind of "network music warehouse" website earn money? He envisaged the following profitable modes: 1.. The membership fees of a large number of Internet users will be able to maintain the survival of the website.

If your website only charges a low membership fee, it will provide enough online space to allow users to upload or Download Internet songs freely, which will attract a large number of users in a short time.

Not to come to see movies on a large scale free of charge? A lot of original music from 2. netizens will be able to divide the profits of the record companies.

The power of gathering netizens will also accumulate a large number of low cost network original music in a short time.

China has many small and medium-sized traditional labels that are distressed by high production costs. If they are allowed to choose and buy these original music from their own websites, they will bring huge profits.

The 3. rich Internet music resources will earn hundreds of millions of Chinese mobile phone users.

The rich music resources on its website will also be a more amazing Market: through mobile phone ringtones and other mobile value-added service providers, to sell to hundreds of millions of Chinese mobile phone users. "There are two ways to produce modern music. One is still through traditional record companies, the other is born through the Internet."

The environment of Chinese music industry can be said to be "very abnormal". The serious piracy and free download of the Internet have caused the music produced by traditional record companies to have no profit in the sales of music records. Many artists only make their records to enhance their popularity, and 40% of their profits have come from performances, endorsements, and so on, and 60% of their profits come from radio revenues such as coloring and bowing.

At the same time, the music generated by the Internet is booming. Every day many netizens contribute their original music freely to the Internet.

The online music industry will rise and replace the traditional record companies. The consumption of modern music will develop from offline to online, from buying records to online or wireless downloading. Since I have seen such a crucial environmental change, why do I not rush to do this "network music warehouse" website? Zheng Li is also a young man who dare to take the opportunity to seize the opportunity.

Only 2000 yuan, but "fortunately did not give up" at the end of 2002, Zheng Li borrowed 2000 yuan from his parents and resolutely resigned.

With a beautiful blueprint, he brought 3 other young people, Gu Tao, Wu Jiasi and Wang Yuhua, and one of them was at Chongqing University.

But 2000 yuan, the establishment of a website is far from enough: a website server will cost tens of thousands of yuan, and the server will have to pay 20 thousand yuan for the Internet access fee.

How do we do it? Zheng Li brings home a well equipped compatible machine and installs a large hard disk and several memory bars.

Then he ran to talk with Chongqing Telecom: she was responsible for the content of a channel for Chongqing Telecom's website, and the "working debt payment" arrived at Chongqing Telecom's 20 thousand yuan bandwidth charge.

After solving the above problems, 4 young people quickly put in the work of building the station.

For the convenience of technology and the entrepreneur who studied at Chongqing University, he rented a small room in the back door of Chongqing University and worked as a studio.

At that time there were only two computers, and the 4 of them could only work in turn.

The studio is very small, we two people sleep in a bed, the result of two beds and a door can not shut up, the result of the cold winter night, cold bone door straight into the room irrigation, we sleep in bed for an hour after the quilt is warm, so that we can go to sleep......

The meal was miserable. The 4 of us had meals for only 600 yuan a month, only 20 yuan per day, so we had to wrap it up for a box lunch downstairs. The rice was hard to choke. "

It is hard for him to start his own business.

But the 4 young people believe that you are sticking to it! In June 18, 2003, their 163888 network officially opened.

As expected, the launch of this unique website was welcomed by netizens, and for the first time in July 16th, it had a daily visit of up to 30 thousand.

In July 18, 2003, they officially launched the membership fee system.

"But the initial membership fee can only guarantee the ability to afford meals and pay for Internet access.

As soon as we get more income, we immediately enter the website construction and promotion without reservation.

We are in a good mood. "

Zheng Li said.

In August 2003, they upgraded their website servers for the first time. In November 2003, the number of visits exceeded 100 thousand points, and they upgraded to servers again. In January 2004, the number of visits increased to 150 thousand. They launched the first online song original album, and the website signed singer Xiang Xiang and Xiao Fei began to become popular.

In April 2004, Zheng Li, who was developing rapidly, officially registered the company to absorb the first investment.

"At that time, we rented a thermocline and had more than 10 employees, and many investors have already seen our bright future and offered to call us."

Zheng Li said.

The prospect is brilliant, but who wants to destroy a disaster suddenly? In July 2004, the Internet Bureau of inspection and quarantine beat the yellow. "Because of being reported, our website has been closed and hard disk has been confiscated.

When we were trying to solve this problem, the entrepreneurial partner who was responsible for technology went to work in the electricity bureau because of the pressure from our family. Our technology was completely paralyzed! "Zheng Li's decadence was also made by the huge blow of the HSI.

When he began to despair, he asked his father: "do you want to change careers?" his father gave him the most important encouragement at this time: "now I must be very ignorant! I am afraid that your child can not stand this setback!" Zheng Li suddenly awakened and solemnly wrote down the Internet diary of that day: "what is my frustration in comparison with my father's Cultural Revolution? I must overcome this difficulty!" "I will always remember that day was July 31, 2004, and I almost lost my chance because of setbacks."

Zheng Li said.

After half a month, the matter has changed: the hard disk has been taken out of the Network Management Bureau, and new personnel have been found in technology.

Shortly afterwards, Zheng Li received a call from the IDG manager of China, an international venture capitalist.

A month later, IDG used millions of yuan to replace some of its websites.

It is very natural for Zheng Li to gain international venture capital at this time: "when they look at the future of your project, two see whether you are the one who does it, that is to say, whether you can realize their capital appreciation is very simple.

For IDG, we were the absolute leader in the new industry of Chinese Internet music, accounting for 60% of the market share.

Zheng Li was delighted to accept IDG's investment, not only a question of money, but in the process of talking, "their business ideas and ideas are clearer than us, so that we can learn more and bring us to a higher level."

It's very challenging. "

Zheng Lixin, who was busy all day, was pleased to see that the original vision was coming true one day. Their website became the largest Chinese Internet music platform on the Internet. It had the most powerful popularity (registered members 2 million 350 thousand, the highest daily access to 3 million), and the most abundant resources (2 million autobiographical songs of the netizens, and more than 30 thousand original Internet Music).

At the same time, website packaging and promotion were also successful. For example, they launched online songs such as "mouse love rice" and "pig song".

Zheng Li is very excited: "can you imagine the huge market of online music business? We can predict that in the next two years, the songs produced by the network will account for 20% of the total music market share, and we will get 60% of the 20%.

How much is this? What can I tell you roughly? I can only tell you roughly. For example, Taiwan rolling stone record is earning 12 million by wireless downloading every month, and two years later, we will have the same monthly income in wireless downloading, and we will have other income other than wireless downloading every month.

The tempting "big cake" attracted lots of similar websites after Zheng Li.

But Zheng Li, who has already taken the lead, is now proud to say, "we are the first in China, and there are no second. I don't know who is second, because they are not a grade at all, and they can only operate on a small scale at present."

Zheng Li is also very sober: "I can have today, mainly the project is good! This is a very changing era, there are too many opportunities!" but when the opportunity comes, can everyone of us not let the opportunity pass by?