He Yongliang: Searching For A Marketing Idea From The Internet

As a rural child, He Yongliang did not walk out of the county town before his university. His vision was very narrow. But He Yongliang's dream existed and developed continuously. In primary school, He Yongliang had dreamed of growing up to be president of the state. At that time, many classmates called him chairman Ho, and later his old classmates met him by joking.

At that time, although living in the countryside, the news was very closed, but in my heart there was a dream and pursuit, that is, we must do a great undertaking.

At that time, Ho Yong Liang's only way to understand the outside world was the black and white TV in the village, even the newspapers had not seen it.

In junior high school, He Yongliang's news was broadened and his ideals began to change. He began to set a new goal: to become a business executive in the future.

He feels that being a business executive is more flexible and can do a lot of work and make great contributions to the society.

Until high school and even now, He Yongliang's goal has not changed.

He Yongliang at that time felt that his environment was very bad, and many information could not be touched. The outside world must be wonderful. He must go out of this backward place. If he could get to a good environment, He Yongliang believed he could do something.

With such a dream and pursuit, He Yongliang entered the highest high school in Biyang County, because he knew that for a rural child like him, the university entrance exam was the only way out.

He Yongliang, a senior high school student, studied very hard, especially in senior three, but in the end the college entrance examination did not perform well.

The teacher and his classmates advised him to repeat his reading, but he refused the idea at last, because He Yongliang wanted to get out of that backward place. He was too eager to see the wonderful world outside. He could not wait any longer. He did not want to delay any more time. He must go out as soon as possible.

In this way, He Yongliang applied for the College of information and business, Zhongyuan University of Technology.

He Yongliang has been sworn in for four years to prepare for his own business. Now he really agrees with his original decision. Now he is very sure that a person has much to do with his achievements and his university. The most important thing is to rely on himself, only if you are a talented person, you will make full use of the resources around you, and you can do something there.

Many students read famous universities, but He Yongliang does not think they are inferior to them. Universities only provide an environment for you, and what you can do ultimately depends on yourself.

If you graduate from a good university, what is your achievement, it is not surprising. If there is nothing to do, it means that you have not made good use of your own conditions.

Conversely, if a person has made achievements in a general university, He Yongliang believes that this ability is truly capable, and such talents will have greater potential for development.

I feel very excited when I enter the University. I see the bustle of the big city, I get into more people and things, and look at everything around me, so that he feels there are opportunities everywhere. There are opportunities everywhere.

With many dreams in mind, He Yongliang knew that the road should start from his feet, and he should take the initiative to strive for opportunities for himself.

Shortly after freshman year, the class elected cadres, He Yongliang bravely walked up to the platform to participate in the election of the squad leader, and finally elected as expected.

As a squad leader, He Yongliang tried his best to do his duty conscientious. For every student's consideration, he actively organized class students to take part in various school activities.

At the same time, I often go out of school and look outside, hoping to understand the outside world.

However, at that time, life was not familiar. It was just a person moving around. There was no clue and no one to talk to you.

Later, He Yongliang organized his classmates to go out to play. During the play, He Yongliang got acquainted with the head of the travel agency and produced a very good idea. At that time, he thought that many college students were traveling as a student cadre, and many of them were very familiar with it. They could always organize such activities and help the travel agency to pull up business. The travel agency should give a commission.

So He Yongliang found the head of the travel agency and told him what he thought. When he heard that, he immediately agreed. He said they were thinking about opening up the university market.

If they do well in their schools, other schools can do it.

He Yongliang was really overjoyed at that time.

So He Yongliang started the campus business of travel agencies.

During the first winter vacation, He Yongliang thought a lot of problems at home.

At that time, I thought, as a student of three, I am majoring in marketing, where is the direction after graduation?

How to survive in a city after graduation?

According to the general university graduate salary situation, after graduation, it is difficult to get more than 2000 yuan of wages, even if just graduated from a month to get 3000 yuan, excluding rent, living expenses and other expenses, a year can save up to 20 thousand yuan, according to Zhengzhou housing prices, ten years can not afford to buy a house, and as a completely dependent on their rural children, to survive in the city, we must rely on their own housing.

At the time, the more I thought about it, the more terrible it was. But He Yongliang thought that if he thought of it in advance, there must be some way to solve it.

It will take four years to make full use of these four years to make preparations.

What should we do?

At that time, He Yongliang felt that the road of employment after graduation was not suitable for himself. He needed to start his own business and set up his own company so that he could make money faster, but he knew it would be more difficult.

At that time, there were at least three requirements for Entrepreneurship: capital, resources and connections.

I feel ready to use these four years to prepare these conditions.

He Yongliang began to make a plan for himself: after a big semester, he began to live completely independent, not to ask for money at home; sophomore began to save a penny; third year bought a computer, bought a car in the fourth year, and bought a house in Zhengzhou within 2 years of graduation.

So after a big semester, He Yongliang came to school with more than 100 yuan and told his family not to send money to him. His family thought he was just saying something, but he was serious.

At the same time, when traveling to school, he began to do some small businesses, such as selling some dictionaries, radio and so on, and selling them in schools. He did not sell them himself. He found several good friends and gave them a commission to help them sell.

Because He Yongliang realized that a person's power is very limited. A person can earn 10 yuan by selling a dictionary, find several people to sell, earn 5 yuan by instinct, and just go wholesale, so that he will earn more money, and the same is true of radio.

He Yongliang was able to earn more than 1000 yuan a month, so He Yongliang began to consider his sophomore tuition, because the tuition fee was 9800 yuan, and needed to be prepared ahead of schedule.

Soon after the summer vacation, He Yongliang began to look for summer jobs. He must earn enough tuition.

Finally, I found a job before I had a holiday, and I sold some Unicom cards with some friends in the community.

At that time, the contribution of Unicom card was quite high. In many districts of Zhengzhou, where people concentrated, they had to run a long way every day. They had to go to rest until 12 o'clock every night.

At that time, an average card could earn about 40 yuan, and sometimes it would be even higher. For about half a month, it earned nearly 3000 yuan, but more and more people were doing it.

So He Yongliang thought about finding another job.

Through the introduction of a friend to Henan a larger network company, mainly to do website construction, website promotion and other business, so began to have contact and understanding of the Internet. At that time, He Yongliang began to have interest in the Internet.

Under the guidance of department managers, we start contacting all kinds of enterprises through telephone marketing and strange visits.

What impressed He Yongliang most was his business trip to Gongyi. He and 2 other colleagues walked around the suburbs in Gongyi and visited from door to door.

It has been a lot of closed doors, but it has also become a business.

In this way, Gongyi has been running for a week.

After more than a month's business, the school started to quit because it had to go back to class.

Because of his resignation and the company's reluctance to pay wages, He Yongliang felt that he had gained a lot in the past few months, and whether he had any money or not, he did not ask for money again.

It is necessary to pay tuition fees when the school starts, but at the time the money is not enough, all the savings in hand are only more than 5000 yuan.

There was no way. I borrowed some of my classmates and friends and handed in the tuition fees.

After starting school, he began his own business, and began to pay attention to the Internet and learn about it.

It's a coincidence that a friend introduced He Yongliang to an e-commerce company, an online education company in the United States. At that time, it was called LOB, now called VS.

At that time, the company relied on direct selling mode. There were always some successful people who had been invited to open lectures or conferences. He Yongliang would usually attend.

Every meeting is very good, such as the changes brought by the Internet, the development of electronic commerce, the current situation and prospects of e-commerce, and so on. This gives He Yongliang a deeper understanding and understanding of the Internet and e-commerce.

In this way, He Yongliang began to pay more attention to the Internet and had his own view.

He thinks Internet marketing will definitely be a big trend in the future, so we need to have an in-depth understanding and Research on it.

In particular, Li Xiang, Mao Kankan, Dai Zhikang and other people who are almost the same age as their own are all relying on the Internet to achieve their careers. They are more interested in the Internet and Internet marketing, and feel that it is a shortcut for young people to succeed in the short term, so they decide to do the Internet as well.

What specific aspects do you choose? You choose the network marketing that you think is more promising.

It is not mature to start at once, but it can be prepared and accumulated ahead of schedule.

In this way, the second semester of sophomore year, He Yongliang began to study and understand network marketing.

He Yongliang's own profession is the direction of marketing electronic commerce. In the understanding of A, it is network marketing. The course of study includes advanced language programming (VB), office automation, database principle and application, comprehensive training of electronic commerce, data structure, website development and management, and so on. Therefore, we have carried out in-depth study and research around these courses, combined with the actual cases and experiences done by Internet companies, and began to explore the practical application of network marketing in enterprises.

Because only when applied to enterprises, can network marketing play its real effect.

He Yongliang, a friend who started a joint venture, started school next semester. Mr. He Yongliang received a call from a friend.

On the phone, He Yongliang learned that the cow had come out to do its own job, and planned to go to Gongyi to do the network marketing training. If it could, it could work together.

He Yongliang agreed immediately after hearing it, and then went to see him. The two met for a long time.

In this way, two people began to set up the Zhengzhou enterprise navigation network marketing training center in Gongyi, mainly engaged in network marketing training, office automation training, website construction and promotion, website optimization and other businesses, and the general manager is He Yongliang, deputy general manager.

He rented a floor, equipped with classrooms, multimedia rooms, etc.

It was full of enthusiasm at that time, and felt that Internet marketing was very useful to enterprises, and it was a big trend, which could be achieved and set a goal for itself.

In fact, as an enterprise, their understanding of network marketing is very shallow, even do not understand, do not agree with, there is a wait-and-see state.

Although it is known that Internet marketing can help enterprises make money, teaching enterprises are very practical network marketing strategies, but enterprises are hard to identify and accept.

After several months, the network marketing training is only carried out in free, and no enterprise is willing to pay for training.

Revenue can only be obtained from website construction and promotion.

In doing so for more than half a year, He Yongliang found it no good to go on like this, and network marketing training is difficult to carry out in the middle of the enterprise.

At this point, several members of the team began to explore countermeasures together, and all of them made an in-depth review.

At the beginning, they began to idealize. They also shouted empty slogans and learned a lot from them. Finally, they decided to temporarily stop the network marketing training program.

In this way, the network marketing training center, which has been operating for more than half a year, has been dissolved.

It could be said that it was a big blow to He Yongliang, but he didn't give up.

He Yongliang summed up the whole process carefully and found that it was not a project mistake, but because the concept of the enterprise had not changed. The enterprises could not accept such training very well. They did not realize the importance of network marketing.

Just talking about it, there is nothing practical to let enterprises.