Internet Venture: You Really Don'T Know If You Don'T Try.
There are more and more shopkeepers on Taobao. Especially with the launch of Alipay, it has strengthened the confidence of many people who want to join the ranks of e-commerce.
Convenient trading platforms and secure trading methods have been gradually improved. What are we waiting for? So when you have decided to open an online shop, what is selling is the main problem.
From the situation of Taobao shops, we can see that the current volume of online pactions of personal shops is mainly from clothing, clothing, cosmetics, jewelry, mobile phones, home accessories and so on.
When you consider what to sell, it is best to choose your interests and abilities, and try to avoid those areas that you are not familiar with and are not good at.
At the same time, at the same time, we need to identify who the target customers are and where they are. What are they like? There are two characteristics of the mainstream Internet users nowadays: the group of students who take the game as the main purpose of the Internet; the main business people who are querying and trading on the Internet, white collar or quasi white collar.
Of course, no matter what type of group it is, special shops are always popular. If you can find fashionable and unique products, such as self-made ornaments, toys DIY, clothing and custom made goods or services, it will be a good choice for online shops.
The company determines the type of the product and needs to know the price of the product.
In general, the value of commodities is high and the income is high, but the investment is relatively large.
For entrepreneurs who have neither sales experience nor lack of primitive capital, it is indeed a small burden.
Moreover, the biggest feature of online pactions is the wide coverage area. In this way, some larger, heavier and lower priced goods are not suitable for online sale, because the logistics cost of goods is too high at the time of mail delivery.
In fact, we can see from some search that crystal, silver necklace, color screen mobile phone, bedding, jeans and so on become the most popular keywords. These keywords show people's shopping tendency from one aspect.
Jewelry: "crystal" hot sale.
Crystal has always been one of the most active categories of online pactions. The favorite crystal of popular jewellery and personalized pendant are favored by buyers.
Moreover, the hot selling of crystal, silverware and jadeware led to the heat wave of online jewelry classification in 2004.
The gift family category: "Zippo" and "bedding" are favored.
Buying gifts has always been a waste of thought. Nowadays, people's gifts are more and more biased towards taste and personality, and Zippo lighters with certain cultural grade symbol become new favorites.
Only "Zippo classic chrome" is one of the styles. The hot selling of bedding shows another feature of online shopping -- utility.
Home decoration can see the master's taste and mentality, or plain, or cartoon, or fashion.
Digital products category: mobile phone family members will never let go of any new function that can display their individuality.
In addition to the fitness equipment, such as fitness balls, yoga mats and other fitness equipment suitable for indoor sports, as well as the difficult sports teaching VCD in the audio and video stores, the online store's electronic business experts have pointed out that it is more suitable to operate these things on the network.
After knowing where you are good and what products you want to sell, you need to know where to look for goods.
The profit of online shops is largely due to lower cost.
Mastering the source of good quality and low price is the key to the operation of e-commerce.
Take clothing products as an example, some famous brands are national unified prices, which can only be sold at 15% off in general floor stores, and can be sold to seven to twenty percent off on the Internet.
On the Internet, the price of clothing products is two to thirty percent off of the shopping malls.
And finding such a source is not too difficult.
For example, you can act as a market Hunter: pay close attention to market changes, make full use of commodity discounts to find cheap source of goods, and earn sufficient profits by geographical or temporal and spatial differences.
On the Internet, there are some cosmetics sellers who are familiar with the executives of high-end cosmetics counters. They can get the goods that are as low as 30 percent off before the new products are sold, and then sell them at the price of 10 percent off of the counters. The price of cosmetics is higher and their profits are correspondingly more substantial. For example, they always pay attention to foreign trade products: foreign trade products are always popular among online sales because of their quality, style, fabric and price.
A lot of famous brand goods sold abroad for hundreds of dollars are priced at only a few hundred yuan on the Internet, making many buyers eager for this.
Taobao's shopkeeper, Miss Li, has accumulated many souvenirs from her work relationship because of her working relationship.
Under the recommendation of her friends, Miss Zhang sold her spare items online and did not want to log out soon. Now, her shop already has more than 200 fixed customers, for example, get discount products abroad through relatives and friends: the world's first-rate brands abroad are very cheap on the eve of the season or festival.
If you have relatives or friends abroad, you can ask them to help you get an attractive discount on the Internet, even if the price is 4 to 30 percent off of the traditional shopping malls, and there is a profit margin of 10 to 40.
This sales method is being paid attention to by some overseas students.
In fact, there are many ways, so long as we pay more attention to observing and summarizing other people's experience, we can get started.
It is believed that after these processes are completed, your online store will have a successful foundation. What you need now is honest management and simple trading.
No matter which trading platform it is, the seller's integrity is very valued by buyers.
For new sellers, Taobao should be selected in the absence of trading volume.
Xu Qiyun, editor in chief:
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