Pricing Techniques For Starting Businesses Online

Recently, many online shopkeepers are very concerned about how to set prices for online stores. Here I arranged a little bit, hoping to help online shop owners.

First of all, choose the same price sales method: as long as the customer a price, you can choose one item in the store (all the goods in the store are the same price).

This is to capture people's curiosity.

Although the prices of some commodities are slightly higher than the market price, they still attract a large number of customers, and sales are higher than those of some nearby department stores.

In foreign countries, the popular selling of the same price is also sold at the same price. For example, some small shops offer 1 cents commodity counters and l yuan commodity counters, while some big stores have set up 10 yuan, 50 yuan, and 100 yuan commodity counters.

Price segmentation is a psychological strategy.

When the seller sells the price, adopting this technique can cause the buyer to feel the psychological price low.

Price segmentation includes the following two forms: 1. with smaller units.

For example, tea is 10 yuan per kilogram, and it is 0.5 yuan per 50 grams, 1000 yuan per ton for rice and 1 yuan per kilogram.

The advertisement for Paris subway is: "only 30 francs are required, and 2 million passengers can see your advertisement."

Compare the prices of smaller units.

For example, "if you smoke a cigarette a day, you can order a newspaper every day."

"The fridge used to cost 0.2 yuan per day on electricity, and only enough to eat an ice bar!" remember to use small units when making the offer.

A high price can attract customers, and a unique product can sell a unique price.

The special high price law means that when new products are launched into the market, the price will be much higher than the cost, so that the enterprise can gain a lot of profits in the short term, and then adjust the price according to the market situation.

If your product is very popular, and only one of you in the market, you can sell a higher price.

However, this situation will not last too long.

The best seller can also be imitated by others. Therefore, to maintain a higher price, we must constantly introduce unique products.

When applying the low price method, we should pay attention to: (1) prudent use of high-grade commodities; (2) prudent use of consumers who pursue high consumption.

The security law is worth $10, which sells for 20 yuan. It is earned on the surface, but it may lose a customer.

For general merchandise, the price is too high, which is not conducive to opening the market. If the price is too low, it may lose money.

Therefore, the most reliable and reliable thing is to set the prices of commodities moderately, consumers can afford to buy them, and salesmen are also very convenient to promote sales.

This method is suitable for small business and long-term operation.

This is a non integer method, which is a non integer method of setting the retail price of commodities into a zero end. Sales experts call it "non integer price".

This is a price that can excite consumers' desire to buy.

The starting point of this strategy is that consumers always feel that the price of fractional price is lower than that of integer price.

In the summer of a year, a daily grocery store entered a batch of goods at a price of 1 yuan per item, but buyers were not enthusiastic.

But the shop had to decide the price, but considering the cost of the purchase, it only reduced 2 cents, and the price became 9 cents and 8 cents.

I can't imagine that the difference between the 2 cents has made the situation steeper, and the buyers have been in an endless stream, and the goods have been sold out quickly.

The salesman was delighted and sighed, only 2 cents.

Practice has proved that the "non integer price method" can really inspire consumers' good mentality.

Comparing the different styles of the same thing, we use different price to distinguish, there are different grades. If the price difference is not very big, the quality of the product is good or bad, so how to choose the customer is very good.

This way attracts attention to different products and promotes their purchase.