Zhao Zhangguang Still Had No Rivals In 20 Years.

In the early 80s, private entrepreneurs appeared as a group for the first time.

Because of the invention and promotion of the 101 hair products, Zhao Zhangguang, as a member of the whole country, has witnessed all the welcome and boundless scenery that can be given in that era.

More than 20 years later, most of the entrepreneurs who started business with Zhao Zhangguang, those entrepreneurs who had created numerous myths of business and sea, had already stealth behind the scenes or withdrew from the commercial arena.

Zhao Zhangguang is still as busy as twenty years ago and still has no rivals.

Zhao Zhangguang, the inventor of the 101 hair products, President of Beijing Zhang Guang 101 group.

For twenty years, he has been in charge of the fate of this enterprise.

At the age of sixty-two, Zhao Zhangguang only did one thing in half of his life, that is, promoting 101 products.

101 can be said to be another life of Zhao Zhangguang.

In the eyes of ordinary people, Zhao Zhangguang has come to the end of his career.

But in his innermost heart, he still can not lay down this business.

Zhao Zhangguang: some young people may often say that you won't let me do it.

I said, I won't let you do it. You can do it. Let's have a look.

Indeed, your ideas are good, the benefits are good, and the market is relatively stable.

Well, not to do it.

So some places say that private enterprises are relatively good, and it is easier and easier to speak.

To tell the truth.

The main difference is to do business.

Zhao Xiuxia: that is to say, none of our children has been particularly satisfied with him.

Because he may not be able to worry, sometimes he will look tired, but sometimes our children and sisters are working hard.

Maybe some ideas are not particularly consistent with my father's thinking, so sometimes there may be some problems in some things that may need communication.

Reporter: do you think there is a contradiction between communicating with your father now?

Zhao Xiuxia: I think I have no problem communicating with him.

Because I think his ideas sometimes change.

But sometimes I try to look at him from some point of view.

Why does he think so, so I can always understand.

Although Zhao Zhangguang maintained an open-minded attitude towards failure and success, he had always believed that the same mistake could not be forgiven.

Zhao Zhangguang: when making a mistake, making a mistake for the two time, making a mistake for the three time, what should the enterprise do?

Do you have a saying that is failure is the mother of success? Yes, it is said that in other places, he still makes mistakes. What do you do? How do you do that? How often do you lose money? You can pay me a little, pay a little, compensate for tens of thousands of thousands of times, you can lose more money, and you will always lose money.

If the successful personages who stand out in the business world tell their entrepreneurial experiences, maybe everyone can tell too many stories about hardships.

But what we can not ignore is that only those who think and dare not think and courage can win the first opportunity.

Zhao Zhangguang's entrepreneurial experience is a good evidence.

Zhao Zhangguang was born in a small village in Xiangyang Town, Yueqing County, Wenzhou. His father is a middle school student who knows Chinese herbal medicine slightly.

After graduating from junior high school, Zhao Zhangguang followed his father to learn Chinese herbal medicine.

At the age of twenty, he became a barefoot doctor.

Because he treats others sincerely and has healed many rural people's illness, Zhao Zhangguang is very famous in dozens of places. He has many people to see him every day.

Zhao Zhangguang: 68 years later.

Once, a two husband surnamed Qin took his daughter to my clinic.

I was just a doctor of traditional Chinese medicine at that time. After being examined by the Wenzhou Municipal Health Bureau, he said, "Zhao Zhangguang, my daughter's hair is called to see you. I heard people say that you have the ability to cure my hair. I just read the results. I saw his medical record. All the Western medicines were strong." he said, "I have used up all the drugs for treating baldness. I said it would not grow on his own, so he would kneel down. The boss, you saved my daughter," he said. "How many times did you go to Shanghai for three times?"

After that, the daughter wore a wig and was blown away by the sea breeze. She was ready to commit suicide by throwing herself in the river. Her parents stopped me and asked for help to save my daughter. I generally looked at it. It was all bald. If I didn't do it, I would take the money.

Alopecia has always been included in the ranks of difficult cases. Although some folk folk prescriptions claim to treat alopecia, the results are not good.

Zhao Zhangguang's only way is to combine these folk prescriptions into one formula.

Zhao Zhangguang: after a prescription comes out, after the prescription comes out, at least dozens of people use dozens of personal effects. Have you verified the effect?

Is there any reaction? Is it still painful or not, is it still comfortable, or is it fever or cold?

Everyone thinks that a month does not come out.

If you do not, you will be eliminated.

I didn't feel eliminated in a month.

One month did not feel eliminated, but things were not as simple as Zhao Zhangguang thought.

Half of the experiment was finished, and the money in the family was used up.

No money means that the experiment will stop.

At this time, Zhao Zhangguang made a move that shocked others.

Zhao Zhangguang: I was married at that time, and no money after I got married.

Without money, when I got married, my wife had a ring and a ring. I remember 140 yuan, and there was a bed in my house. They said they sold 150 yuan to the family.

We sold them, and we slept underground.

Look at the three house, three houses less than 50 square, sold a house after the house sold.

Go buy medicine again, run for money.

Zhao Zhangguang spent all his family to study the treatment of alopecia, so that many of his neighbors did not understand.

The reason why Zhao Zhangguang did so is his own heart.

Zhao Zhangguang: he must fulfill his promise and fulfill his promise.

It may also be thought of.

This business will be very big.

You go to the hospital.

Because alopecia areata has many bad medicines.

Some of them can grow on their own.

Some of them don't have good medicine.

I said once I succeed.

That's not a priceless treasure.

Zhao Zhangguang spent six years studying the treatment of alopecia. He experienced one hundred failures and only 101st times had the taste of success.

The brand of Zhang Guang 101 is also derived from this.

Zhao Zhangguang: through 101 recipes, he finally succeeded.

In order to commemorate its historical significance.

So 101. is the one hundred failure that has created Zhao Zhangguang's achievements today and the scale of the 101 group of Zhang Guang.

Perhaps the painful experience of these one hundred failures is one reason why Zhao Zhangguang still can not rest behind Zhang Guang 101.

The word hype is not a fresh word today.

In the early 80s, people did not come out of the traditional thinking of the planned economy, and the promotion and sale of enterprise products did not really enter the market economy.

And Zhao Zhangguang has discovered the role of news media in promoting this time.

His approach can be said to be at the front of all entrepreneurs at that time.

Zhao Zhangguang: reporter of the Zhejiang provincial worker's daily is Pan Guojun.

He went to Yueqing County for an interview.

I asked him, I said Pan reporter.

I said I was treating alopecia.

Can you write an article for me to report?

He said you were really fake, and I said it was true.

I will introduce him to the people of Chengguan in Yueqing on the spot.

He asked them one by one.

Not yet.

Zhao Zhangguang, you see with me, comrade Ding Xinmin of our newspaper office has had five years of hair loss.

Can't grow out.

If you cure him, I may give you publicity.

I said yes.

We seek truth from facts.

The result is.

Comrade Ding Xinmin used six bottles of 101. to treat alopecia areata.

Three months later.

It was December, 83.

The first article.

Zhao Zhangguang has a magic formula for treating hair loss.

Everyone came after his first article came out.

Zhao Zhangguang's ability to control hair loss is becoming more and more popular with the publicity of newspapers and the spread of patient's word of mouth.

Every day there are hundreds of patients.

In Zhao Zhangguang's entrepreneurial experience, he has always had an indissoluble bond with the news media.

In 1986, Zhao Zhangguang's Hospital for the prevention and treatment of alopecia was established in Zhengzhou.

This time he found a journalist from Xinhua news agency, which made him famous throughout the country.

Zhao Zhangguang: I brought a man with me.

I said we two play together.

That evening, I went to the door of Xinhua news agency.

Zhao Pingan, the bald man, said Mr. Zhao.

I said, can you tell me how to treat alopecia?

He said it was so simple. Did anyone cure you?

I said, yes, the heat is what I cured.

He introduced it to him.

They spoke in tribute county.

Zhao Ping is also Gong county.

The painter cured it.

It's also Gong county.

The two of them spoke the local dialect.

I cannot understand.

Results after the two chat?

On the second day, Zhao Pingan went to my inpatient department to see it.

Indeed, there are patients who are discharged from hospital every day.

He waited for several days.

After waiting for more than 20 days, the Xinhua News Agency sent out the article.

It's all right after sending out.

There are thousands of letters every day.

Beijing knows all about it.

Tianjin knows all about it abroad.

In 1987, with the support of the governments of Henan and Beijing, Zhao Zhangguang set up 101 factories in Zhengzhou and Beijing, and 101 of them entered the road of industrial production.

Zhao Zhangguang began to turn from an inventor to an entrepreneur.

With the continuous improvement of people's living standard, people begin to pay attention to the demand for beauty.

The 101 products that had already been in short supply were becoming more and more popular.

At the gate of the 101 factory, every day is a queue of buyers.

Twenty-three yuan a bottle of hair spray was sold for hundreds of dollars when it was pferred.

101, especially in Japan, especially in Japan, and Zhao Zhangguang in the country did not expect 101 to be popular outside.

Zhao Zhangguang: at that time in Japan, what about the Japanese?

Guan Dong Medical University is the girl of Lei Di Zi.

She has been bald and bald for eighteen years.

It has been bad.

In May 88, I went to Japan to investigate with the State Science and Technology Commission and the Beijing Civil Affairs Bureau.

After returning home.

I sent her ten bottles of 101.. I came back from Belgium in October 30th.

A Fuji TV station in Japan interviewed me in Beijing.

However, Miss Lei Di girl came to China to thank me.

I interviewed 7 minutes on the Fuji TV station in Japan.

Lu Ji Chun Lu: 101, from 88 years to now, 88 years is the hottest.

101 the fire has to be imagined.

Fire is very hot.

You can't imagine the scene.

We were the 101 product at that time.

Foreign President is here in our country.

Like our country.

Many foreign prime ministers came to the president.

At what time?

Send this item by name, send 101 angstrom to a box, and 101 do not sell it as well as it is now.

It's very simple at that time. What's more, that's better than sending anything. It really raised a lot of Chinese students in China.

Especially the children in Japan, who brought two boxes of medicine back to Beijing, saved their lives on the back and forth, enough to cover the cost of living for several months.

It's very simple. The scene of the fire is very fierce.

At this time, many people became interested in Zhao Zhangguang's 101 formula, and some even bought the formula at the 1 million amazing price at that time.

At that time, it would be a very honorable thing to become a ten thousand yuan household. One million is an astronomical figure. Ordinary people dare not think about it.

Zhao Zhangguang: if the prescription is sold, it is not impossible.

I think I left behind a group of people who went to where they went.

Run to Hongkong.

I feel unable to stand abroad.

Or the Chinese speak for themselves, I sell them.

I left.

When he wants to sell, how can you stand on your own mind?

So these things are yours.

What do you think people will think when you push a group of people off the job?

That's what I thought.

Anyway, like a child, I want to bring them along.

There is such an idea that if parents leave at once, what does a child do? It doesn't matter if he or she is in business.

This is what Beijing Civil Affairs Bureau helped me to do.

At the beginning, there was no money. It was five hundred thousand yuan invested by Beijing civil administration. Now you have succeeded.

You left and felt uncomfortable.

In 1988, Zhao Zhangguang and 101 products won the highest prize of personal invention at the sixteenth Geneva international inventions exhibition, the Oscar Invention Award and the product gold medal award. They also won 11 international awards.

101, it began to spread all over the world.

Zhao Zhangguang: barefoot doctor's legend of business trip in the first few years of Zhao Zhangguang's establishment, 101 and many domestic companies at that time.