Yang Ming: Read The Truth.

Yang Ming is a low-key man who has searched for only a few articles on Google, but his influence in the domestic software industry is very impressive.

Because he has built the first brand of IT vocational education in China, Peking University APTECH. He was listed as one of the 20 people who influenced China's software development at the beginning of the year by an authoritative software media.

By the end of 2003, APTECH has established more than 100 authorized training centers in the whole country, with 50 thousand students in total. It has built up a lot of IT vocational education institutions in China.

From technical elite to management experts, as a leader of Peking University APTECH, Yang Mingzheng persevered in changing the current situation of talent shortage in the domestic software industry.

In the NBA finals this year, the blue collar Detroit pistons unexpectedly beat the "luxury division" Losangeles Lakers. Team spirit and reasonable staffing are considered to be the way to win.

Yang Ming said: "the huge software talent gap is the" soft rib "of the domestic software industry, but the more prominent problem is the single level of software talents and unreasonable structure. What I have to do is to train China's" software blue collar ".

This is a fresh and interesting noun. When it first came up, it caused a lot of controversy: software is all high-end talent. How can there be blue collar?

Yang Ming's knowledge comes from his experience. He once worked as a founder of Peking University Founder Technology, and later served as deputy general manager of Founder publishing system engineering company of Peking University.

Yang Ming found in his work that most of the qualifications of software enterprise practitioners are very high, while software talents are relatively short, which results in the high turnover rate of software professionals and the high cost of running enterprises.

As a matter of fact, software development requires top-notch talents and top technology, and most jobs are not the same.

Therefore, Yang Ming believes that software developers should be multi - structure, clear division of labor, do customer needs, have framework design, do programming, do test, only such a structure can ensure the relative stability of enterprise talents.

After knowing that the goal of APTECH is to develop a basic level programmer, Yang Ming feels this is in good agreement with his original understanding of the structure of the software staff.

After being the general manager of the company, he further clarified the company's positioning, which is to train basic talents for software enterprises, such as the concept of software blue collar, which can do coding and testing.

Some media called Yang Ming as "contemporary Tang Xuan Zang", describing his "West heaven scriptures" and introducing the software talent training mode of India APTECH company to China.

In an interview with our reporter, Yang Ming explained that the introduction of this model is not what he did. When he came, the joint venture company had been in operation for a year, and what he did was "read the truth".

India's software outsourcing is very well known in the world. Its path is a way of software factory, which treats software programming and testing as a manufacturing industry. The division of personnel is very clear.

The maturity of its software industry will have a huge impact on the software talent education and training industry in front end, which is the education and training mode supporting software factories.

Yang Ming said, this is worth learning from.

China's software industry is developing from a single, small-scale, multi-level and large-scale direction. From workshop style to standardized management, the introduction of talent training mode in India to carry out localization pformation is an appropriate thing at an appropriate time.

It's not me, but I did it successfully.

When I came, the company had only 7.8 million turnover, and it was a losing money business.

I made it profitable, and now the system has a turnover of 250 million yuan.

Yang Ming was full of confidence when he said this.

Yang Ming said that the new investment in education in recent years is mostly focused on vocational education. The purpose is to train practical talents, applied talents and engineering talents, all of which focus on training students' practical ability, and the development direction of education market is also mainly in vocational education.

"In the vocational education market, whether it is a century old school or a newly established school, everyone is starting from scratch, with equal opportunities."

In 2000, Peking University Jade Bird APTECH began to do IT vocational education, which was not in China at that time.

Yang Ming said: "we have chosen a good emerging market, and have carried out a clear, accurate and stable positioning. This position has not changed until today. We have been firmly moving along this position.

This positioning has made us different from our peers. Now it seems that we are the leader in the practice of vocational education.

If we did technical training at that time, it would be a dead end. For example, Microsoft and IBM did IT training certification. In terms of technology, brand, capital and so on, we certainly are not rivals.

An enterprise must find its own position, otherwise, how much money will be wasted.

In the market expansion, Peking University APTECH has successfully introduced franchising to integrate the most successful business model in twentieth Century with business management and education and training.

Vocational education corresponds to a standard post in the society, which is suitable for large-scale promotion of franchising, but the premise is that the concept of educational products must be introduced.

Yang Ming thinks that the product of Peking University green bird APTECH is education, which is the biggest difference between it and traditional school.

To use the concept of enterprise as an educational product, we must define the target customers of products, formulate standards for product positioning, development and quality assurance, and implement a sound quality system and after-sales service.

After the introduction of product concepts and standardization concepts, this is much richer than the original simple educational model.

The concept of educational product solves two problems.

On the one hand, it reduces the difficulty of teachers' teaching and improves the unified quality standard of teaching.

For example, a course, the results of different teachers may differ greatly, but relying on standardized educational products can basically guarantee a certain level; in addition, through the design and screening of teaching methods and curriculum contents, students can be more easily mastered.

After the inspection, the head of the relevant department of the Ministry of education thinks that the APTECH of Peking University green bird has raised the standard of vocational education to a new height.

Yang Ming said, "we separate the standardized contents, and the components of science can be duplicated and passed. For example, there are strong operational contents in the teaching material system, teacher training, teacher qualification certification, national examination, evaluation system and employment implementation method. But on the basis of standardization, we still need to keep teachers' individualized play.

In the choice of franchisees, Beida Jade Bird APTECH's initial criteria are IT or educational background, two private enterprises, and three local reputations.

Yang Ming said, from the results of the past few years, we hope that some small businesses or individual operators will invest in the business, because franchising takes advantage of the positive elements of human nature and emphasizes an entrepreneurial spirit.

To operate a mature product, relying on a secure platform, is conducive to reducing risks. In the past 3 years, APTECH has been highly recognized by the community and the industry.

By the end of this year, the authorized training center of Zhuhai has more than 1500 students. The graduates were booked by Zhuhai enterprises 3 to 5 months before graduation, and the employment rate reached 98%.

Since its emergence in the IT training market in China, the APTECH has adopted the franchise and the first brand strategy, and has been the first brand in the IT vocational education and training market in China since 2002. After two years of development, it ranks first in the IT training market share ranking published by CCID, the authoritative survey body of China.

In recent 100 years, the development of modern enterprises has become the first goal of many enterprises.

Yang Ming believes that to be the first and maintain it, we must have firm confidence and persistent efforts. Two, we must have the spirit of continuous innovation.

Yang Ming's first brand strategy is pushing enterprises to develop more and better educational products.

Following the training of marketing software engineer ACCP, Beida Jade Bird APTECH launched a network engineer BENET training at the beginning of the year, and established a strategic partnership with the famous Oracle Software Company of the world to provide tailored software training for China's current and future IT professionals.

On the wall of Peking University's green bird APTECH company, he wrote "principles first, result oriented" management principles.

Yang Ming explained that the core of management is decision making. The improvement of a person's decision-making level depends on the summing up and sublimation of his experience, and some basic principles are summed up so that decisions can be made simple.

The principle is that no one can overtake it. If you understand this, you will save a lot of time. But to evaluate a person, no matter how hard he works, how high he is, how good he is and how good he is with his boss, he can not get good results. Everything is empty talk.

Companies, individuals, summed up some principles and clear values, from the perspective of decision-making will increase efficiency, reduce conflicts and conflicts.