Dialogue Dangdang President (1) For Wife And Wife Shop Name

For the "wife and wife shop" renown: "a lot of entrepreneurs, when accepting our program visit, will try to get rid of some family background color, and the two are husband and wife entrepreneurs.

How do you find the advantages of such a partnership or where it is deficient?

Li: since last year, we can name the couple because the environment is different.

I remember that Tian Suning, vice president of Netcom the year before yesterday, was our good friend. He said you two had to be separated because the Chinese were not used to working for a couple shop.

But now it seems that the problem of family business has been renown, not family businesses.

We can openly tell you that we are husband and wife shops, but what is the difference between family businesses that you understand?

First, our shareholding structure and corporate governance structure are controlled by our management team.

We have large overseas investors, so they are not family investments.

Second we are husband and wife stores, but do not arrange our relatives to work in this company, so it is not a family company. Third, we can see that our management decision-making mechanism is not to let a director or vice president listen to Yu Yu's opinion or listen to my opinion.

This is how I see it. Husband and wife shops and even family businesses do not make any mistakes in themselves. Many excellent companies in the world are married or family owned.

Now there are many criticisms about husband and wife shops or family businesses. I think these criticisms are not reasonable. And as a company, it is not to prove which pattern is right or wrong. Finally, the company is valuable to the market, to make money for the customers, and to share the red with shareholders.

So people say we are husband and wife shops. I don't care at all.

However, as a couple to start a business together, some problems are more prudent. They must not be allowed to form a kind of atmosphere in the company. When we look at Yu Yu's face, we should try to look at the national day's face. This kind of ethos is avoided as far as possible. If the National Day is responsible for the purchase of the marketing department and Dangdang, then all decisions about the market and purchasing should be asked about the national day and discuss with the national day.

I also noticed that the title of the two is Dangdang joint president. This title is seldom seen. What is its concept?

Peggy: when we founded Dangdang in 1999, there were many symbols on the body of the company. She was the MBA of the United States and "sea turtle". We all think she understands modern enterprise management, like my ten venture enterprise, knows how to buy, how to reduce the discount, how to attract eyeballs, so that more people can buy books and buy audio-video, so others think I understand this, do not know how to manage a large-scale regularized enterprise, so the board thinks that she should manage personnel, finance, these functions and safeguard departments, including financing, all of which is her business, because we were funded by the United States, all overseas investment, and she had a unique advantage.

But I also thought about how to make decisions on this joint president. How can I make a difference? I also told her if you could call the president, my vice president, and later I said, otherwise you would call the chairman, I would call the president, or both of us.

This is quite common.

Li: Yes, otherwise, in a company, you will have differences in personnel and financial affairs. Do you forget your theory at that time?

I didn't forget.

Li: Why did you jump to the joint CEO?

T: I don't think I can get on top of Li Guoqing.

Why not?

I don't feel well.

Because we are both partners of our cause. We are husband and wife. We should live together. If a wife is in a high position, I will be uncomfortable. If I am called "joint president", I think I am not at least above him. This is a reason.

There is another reason. Actually, I prefer to say that he is a CEO or he is president of the national day. I am a vice president, but there is a very practical difficulty. We do a lot of new things. We need to have a lot of contacts with the outside world, including contact with the media, tell us about what is shopping on the net, what is online shopping, etc., the media only likes to interview the president, and the media do not like vice president, so I have to give myself the title of a joint president.

Do you remember the first time we joined the Internet together?

You may have forgotten it for 97 years.

Li: in China, in Beijing.

In Beijing.

Then we went to Amazon to see it. You told me that it was the future of book sales.

Mr. Li: future.

Mr. Yu: Yes, I remember very clearly about the future.

Li: now I don't need to build a house, rent a house or buy a bookshelf. As long as more people know that there is such a website, they can buy things, and he can go online.

The two people actually think of one and find a very promising business model.

Li: Yes.

However, we know that Amazon has not been profitable for a long time and has only recently announced profits. Why did you look at one of its business models at that time?

Mr. Yu: I think there are several reasons for this. First, as a consumer, when I first returned from Beijing to the United States, I was very unhappy in buying things in the Beijing store. When I entered the bookstore, I ran to the four floor from the first floor and I couldn't find any books. I bought a book on the first floor and bought a Book row on the two floor.

Li: you can't buy it.

He also has many resources to publish in the national day, and the president and editor in chief of the major publishers are very familiar with him.

National Day in this industry, he has a lot of stock, in fact, I pay attention to Amazon began in 95 years, and then we want to do one, this is why initially want to do Dangdang.

The two schools in fact have been very good. I know that Yu Yu started social practice when he was in University.

Now.

Do you remember the first thing to go out for a part-time job?

It's a big three.

Li: it's easy to have part-time jobs in English learning. Foreign language talents are still scarce after the reform and opening up.

The demand for society is still great.

Mr. Yu: Yes, I remember that there are so many part-time jobs in the class that everyone collectively prepares lessons and collectively judges assignments.

And then made the biggest joke.

There was a classmate. He should go to a class to teach the first volume of Xu Guozhang English. He was in the wrong class. He thought it was another class. He went up to teach Xu Guozhang English fourth volumes.

Then, when the class was over, an old man came over and said, "Oh, dear teacher, you are making such a fast progress. You go on like this."

He rode on his bicycle and looked at the old man. He said, mistaken brother, he turned away.

When he came back to class, he said, "what's going on?" I said you should teach Xu Guozhang English today. How do you teach fourth books?

What is the college life of national day?

Li: the gap is very large.

This is the highest institution in China, Peking University.

Li: Yes, I am in Peking University. We are almost at the same time in University. Some of our classmates are busy making money. I didn't want to earn money at that time. I thought about how to join in the reform rapidly as soon as possible.

You have a strong sense of mission.

Li: I started working in the two grade from the University, but my social work is different from other social workers.

I have been studying very well. My first place was admitted to the Sociology Department of Peking University, so my grades were pretty good after that. What should I do?

I am busy with time and spend money on time. I not only do not earn money myself, but also have to invite several secretaries.

Mr. Huang: who will match this secretary with you?

Li: Lee posted his notice.

How do you spend it?

Li: you have to spend money.

One day came to me to clean up for an hour every day, and did my personal business, which was thirty yuan a month, when it was thirty yuan.

You can do that.

There is a copy of the book I would like to read, and there was no computer at that time, and he gave him thirty dollars a month for a month and a half a week.

How do you get the money?

Li: I was an independent contractor at that time.

For example, at that time, the National Reform Commission and the rural development research center of the State Council, some leaders liked me, that is now the mayor of Beijing Wang Qishan.

At that time, you said that you could do a research project for me. One project can always give me ten thousand yuan of research expenses, and the ten thousand yuan at that time was a big deal.