Li Qiang: Lenovo Has Made My Way To Become Rich.

People say: "service" is just a sweat problem.

I often start dealing with clients when I first start thinking about doing business with him for 10 years, so the service is especially good.

You go to a strange place to get your berth. In fact, others will also secretly understand your credit and company development. He hopes you are a client who can stay here for a few years.

I didn't know that until later I realized this reason, so doing business with regular rules has its advantages, especially as the IT industry is already a mature market, and the better the rule is.

Li Qiang, Jiangxi, Jiujiang.

In 1994, he graduated from the computer department of Jiangxi University (now Nanchang University).

After graduation, he worked only in Guangzhou and started a partnership with his classmates in 1996.

Now the general manager of Guangzhou Lian Yao Technology Co., Ltd., Lenovo Guangzhou and Foshan regional agents, is the first and only p regional agent in Lenovo Guangdong region.

Its Lenovo notebook sales ranked first in Guangzhou.

They are not tall, flat heads and small eyes.

Li Qiang's first impression of people is calm and restrained.

Like his personality, the development of his company is also one step at a time, making it bigger and bigger.

In the fierce competition of IT, Li Qiang's development has ups and downs, but as he said, it is calm and steady.

Without him, just in every turning point, Li Qiang took the right direction and took the right road.

Looking back on his entrepreneurial story may be lacking in ups and downs, but the steady development of one step at a time is the most commendable for businessmen.

Li Qiang started off on the way to work in the south. In 1994, when he graduated from University, many of his classmates went to banks, postal service and other institutions. But Li Qiang spent a few hundred yuan to work in Guangzhou. He was employed by a small computer company as a technician.

Li Qiang said, supporting him is the idea of growing up from high school - to do it by himself and start a company.

With the support of ideals, Li Qiang worked harder than anyone else.

After working until eight in the evening, sometimes I even work overtime until 12.

In the first year of work, Li Qiang did not rest for a day, except for those days when the computer city was closed during the Spring Festival.

Even when his girlfriend came to Guangzhou, she pulled her into the shop to help.

But when he recalls this experience, Li Qiang thinks he has accumulated valuable wealth himself.

In the future, he made a correct judgement on some important issues in the IT industry.

Li Qiang's salary has always been low because of his diligent work. By 1996, Li Qiang's monthly salary reached 3000 yuan, while the salary of an ordinary civil servant was about six hundred or seven hundred yuan.

Despite the high salary, Li Qiang still did not forget his vague desire to be a boss and start a company when he was in high school.

In October 1996, Li Qiang, who has accumulated a lot of experience in the computer industry, resigned from his job and started a partnership with a classmate for 70000 yuan. He rented a stall and started a boss.

Li Qiang's shop was chosen in the underground computer city of the science and technology park. Now it has become a parking lot.

30 thousand yuan to bring a stall, 10 thousand yuan to do the decoration, the remaining 30 thousand yuan has become Li Qiang startup venture capital.

It's interesting that Li Qiang's shop is still being renovated, and he has won the first single business.

One day, Li Qiang walked in the street wearing Lenovo's clothes. A man suddenly came up to buy him Lenovo computer. At that time, Lenovo just moved and couldn't find any place.

Li Qiang was curious and asked why he must buy Lenovo's computer.

This talent told him that they installed a system, a unit to facilitate management, designated to buy Lenovo computers.

Li Qiang brainstorm, asked the address and telephone number of the unit, ready to try it.

Unfortunately, the unit has not yet found a supplier, and Li Qiang has received orders for five hundred or six hundred computers.

Li Qiang said that although he sold the unit to the unit at the time, he did not make money, but then he turned into a friend and became an old customer.

In the first few years of Li Qiang's venture, he mainly installed machines and sold some spare parts.

At that time, IT industry basically made money, which gave him great opportunities.

Although the start-up capital was not large, the market environment at that time was better than now, and honesty and credit can be charged, which gave Li Qiang such an entrepreneur a great convenience.

Now there are some money swindling people in the industry. Some companies are even cheated by tens of millions, so there are fewer and fewer companies on credit. Other people who are familiar with it are usually cash in cash. Li Qiang said that today's migrant workers still imagine that he started business as an entrepreneur.

Unlike many stalls, Li Qiang's service is particularly good.

At that time, all the machines sold were compatible. Maintenance was usually carried by customers, but Li Qiang was different. He usually came home to repair.

Although this phenomenon is common now, it was a pioneer at that time.

In his view, "service is only a sweat problem".

Another difference is that Li Qiang can consider for customers.

A general customer who buys a computer is not knowledgeable. He rationalized what customers want to buy. He said he wanted to do business with customers for 10 years at that time.

Sure enough, Li Qiang's customers when he first started, many of them still have dealings with him.

In the 5 years from 1996 to 2001, Li Qiang's business has been doing well.

After a year of partnership with the students, with sufficient funds, two entrepreneurial partners separated from each other and started their own businesses.

But by 2001, Li Qiang had come to the first fork in his career -- should he continue to be a profitable assembly machine, or focus on brand machines?

Li Qiang made the first major choice in his career development.

In 2001, the IT industry entered the winter. In 2002, the signs were obvious. Some shops began to fail. The growth rate of IT product sales dropped sharply, from the three digit growth in the past to two figures rapidly.

On the one hand, due to the shortage of manufacturers, it is thought that the trend of high speed will continue to lead to overcapacity. On the other hand, due to the problem of the millennium bug, consumption will be overdrawn, resulting in a reduction in demand thereafter.

Computers are becoming more and more popular and consumers are more rational. The era of computers as luxury goods is over.

At this time, many people think that assembly machines will continue to dominate the market.

But Li Qiang thinks that the good time of assembly machine will be over, and will be the world of original machine in the future.

Even with such a judgement, Li Qiang was very confused.

First of all, the profits of the assembly machine at that time would be twice as high as that of the original machine, and a machine could have a profit of seven hundred or eight hundred yuan. Secondly, its customers were mainly assembled machine customers. If converted to original machine, they would face two problems of profit decline and customer churn.

After careful consideration and exchange of views with some people in the industry, Li Qiang chose to sell the brand machine and become the dealer of Lenovo.

Li Qiang was defeated and accumulated experience in the future expansion. In 2003, the development of brand machine was on the track.

In addition to the stalls outside the high tech building, Li Qiang is ready to open another branch.

He chose the increasingly prosperous Pacific computer city.

In the two phase of the Pacific Ocean, he bought a mobile PC from Tsinghua Tongfang.

This time, Li Qiang's business has been in a bad way, and he has lost a lot of money. After 10 months, he had to leave.

After reviewing this experience, Li Qiang said he benefited a lot.

This accumulated experience for his later expansion.

Li Qiang believes that he first underestimated the competitive environment of the Pacific and did not fully understand it.

Secondly, it made a major mistake in product selection.

At that time, he thought that mobile PC would be a long-term product, but in fact it was just a pitional product.

After the completion of the pition, the manufacturers stopped the production of products, sold no main products, and became a pure roasted merchant, which is difficult to sustain under the fierce competition environment in the Pacific computer city.

Thirdly, the lack of smart shopkeeper and trust finance is also an important reason for poor performance.

Since then, Li Qiang has adopted a shopkeeper's stake in system, selected a smart employee to be a store manager, and occupied a certain share of the stock, and linked the interests of the manager to the operation.

Li Qiang expanded to enter the Foshan market in 2004, due to outstanding performance, Li Qiang upgraded to Lenovo's regional agent.

At the same time, take Lenovo's proxy in Foshan.

Li Qiang remembered that at that time Lenovo hoped that the agents in Guangzhou could go to explore the market of the city and cooperate with the action of Lenovo going to the local market.

But in addition to Li Qiang, there is no agent in Guangzhou willing to go.

Li Qiang said that he inspected the Foshan market and found that her IT industry was one year behind Guangzhou, and the quality of dealers was worse than that of Guangzhou. There was no Guangzhou access to information channels, which gave him great opportunities.

So he took the agency in Foshan and became the only p regional agent in Guangdong.

Now, Li Qiang has got a bunk in the first and two stages of the Hongyun computer city in Foshan, and the two berths are the best selling computers in the city.

Li Qiang believes that such a market in Guangzhou has been completely competitive, supply exceeds demand, and the market is completely divided.

But a market like Foshan is also promising because of its slow pace of development.

He believes that this will be the next centre of competition.

In addition to regional expansion, Li Qiang also stepped up the sales of notebook computers.

In his view, as the brand machine replaced the assembly machine, notebook will become the main force in the next market.

Now the notebook occupies 20% of the market and doubles its growth rate, while the average growth rate of the desktop is only 20%. Li Qiang predicts that the notebook will reach 50% share in the one or two years and will soon exceed the desktop.

Due to Li Qiang's early prediction of notebook market, his Lenovo notebook sales are the largest Lenovo notebook in Guangzhou, and sales of notebook computers account for 55% of the company's turnover.

The next stop is in the chosen fork. Li Qiang said that IT industry has made a decision for two years, and this year is just a decisive period.

But what is the next step for Li Qiang, the biggest seller of notebook computers in Lenovo Guangzhou?

Li Qiang said that now is the most difficult time for him. There is no goal.

In the past, there has been development goals, and the next goal is not to continue expanding customers, or to clone a history of Guangzhou in other regions.

Everything has not been decided yet.

Li Qiang said he could not eat enough, and he could not sleep well, because once he went wrong, he would have a great blow to the survival of the company.

Li Qiang's company can gradually grow and expand. Li Qiang thinks the biggest reason is that he has found the right direction in several pformation periods.

Some of the operators who have gone wrong have struggled, and some companies have gone bankrupt to work again.

10 has passed many years, and the operators in the computer city have changed their stubble after another. No one can tell who the next one will be.