Secret Shi Yuzhu Fifty Billion How To Get Wealth

Shi Yuzhu's history of entrepreneurship can be divided into two halves: the giants before 1997 and the giants after 1997.

Before 1997, we were fearless and fearless, shouting slogans "to be China's IBM", to run rampant, and finally to lose.

He left a barren grass ravaged building with billions of dollars in debt.

Once I die, I know the taste of death.

In the past 10 years, Shi Yuzhu has been running thin ice, carefully selling brain platinum, investing in bank shares, marching into online games, and in the ruins, he has made over 50 billion yuan of fortune in the twinkling of an eye.

Why can Shi Yuzhu "reverse" in the second half?

Yes, he really possessed a set of original secrets of keeping a house, creating several top-level equipment for himself.

Although it is not new, it is necessary to explain Shi Yuzhu's resume before 1997.

Shi Yuzhu, born in 1962, was born in Huaiyuan County, northern Anhui.

In 1980, Shi Yuzhu was admitted to the Department of mathematics of Zhejiang University in the first place of the county. He scored 119 points in Mathematics (120 points). After graduation, he was assigned to the Anhui Provincial Bureau of statistics. He was 24 years old.

Because of his outstanding work, he was sent to Shenzhen University for further study as the third tier.

After reading the graduate student, Shi Yuzhu was determined to resign and start his business.

When he boarded the plane to Shenzhen, the whole family was 4000 dollars borrowed from the East, and the M-6401 desktop typography that he had spent 9 months to develop.

In August 2, 1989, he used the newspaper "computer world" to advertise the money after the first time, and made a 8400 yuan advertisement with all 4000 yuan: "M-6401, a historic breakthrough".

13 days later, Shi Yuzhu won 15820 yuan. A month later, 4000 yuan advertising had been returned for 100 thousand yuan; 4 months later, the new advertising investment earned him 1 million.

This year, Shi Yuzhu had the idea of starting a company. He thought, "IBM is an internationally recognized blue giant. The company I run will also become a IBM of China, so I will name the company with the word" giant ".

In July 1991, "giant" carried out strategic pfer. Its headquarters moved from Shenzhen to Zhuhai. "Zhuhai giant New Technologies Inc" rapidly upgraded to "Zhuhai giant hi tech group", with 8 sub branches.

This year, the M-6403 desktop printing system sold 28 thousand units, making a profit of 35 million yuan.

By July 1993, the whole group of subsidiaries of "giant group" has developed to 38. It is the second largest private high-tech enterprise in the country after Stone Company. It has 5 products, including M-6405 Hanka, Chinese notebook computer, handwritten computer and so on.

In early 1994, the giant building was launched.

The building, originally planned to build 18 stories, has been constantly upgraded from the 18 to 38, 54 and 64 levels, and finally to 70 floors, which is known as the tallest building in China at that time, and the investment increased from 200 million to 1 billion 200 million.

Shi Yuzhu basically raised money by raising funds and selling floor flats, raising more than 100 million yuan.

In 1994, Shi Yuzhu discovered that the development of computers has changed rapidly. Hanka has long lost the necessity of existence. If we continue to engage in software and carry out rampant piracy, we turn some of our attention to health products.

In 1995, the giant launched the "three major campaigns", bringing 12 health products, 10 medicines and 10 pieces of software to the market and putting advertisements 1 hundred million.

Shi Yuzhu was listed as the eighth richest mainland by Forbes.

In 1996, the giant building was in urgent need of funds. Shi Yuzhu decided to pfer all the funds of health care products to the giant building, and the health care business was rapidly overflowing because of the excessive blood pumping and poor management.

The giant group is in danger.

Sales of brain gold reached 560 million yuan, but more than 300 million of bad debts.

At the beginning of 1997, the giant mansion was not completed on schedule. All the creditors came home. The giant cash flow was completely broken, and the media "carpet" reported the giant financial crisis.

Not long after, the giant building of the first floor hall, which is three stories tall, was shut down until now.

With the "giant falling down", Shi Yuzhu, 250 million of debt, left Guangdong in a sad way.

The...

"At that time, it was poor. The creditors were in debt, the lawsuit was ridden, and the accounts were all sealed up."

What is the point of "poverty"?

All the phones that have just been allocated to senior executives have been sold back and sold. The only company in the company who has a mobile phone has never been paid a penny for a long time.

In August 2007, 10 years later, Shi Yuzhu met with reporters at the Guilin mansion in Shanghai.

Shi Yuzhu was in deep thought: where did I go wrong?

He was afraid that he would not be thorough enough to read the articles he scolded in the newspaper, and the more he swore, the more he would read, see others' diagnosis of his failure, and organize the "internal criticism meeting" to let the people around him open fire on him.

Shi Yuzhu finally lost a calm and lost understanding when he was in the "external application" of all kinds of strong drugs.

This "China's first burden" with a huge debt of 250 million yuan was the most significant change in life in 1997.

This pformation has become the "old version" of his rise and achievement of greater cause.

In the past 10 years, I have been eating old books.

If the old version is eaten up, I must be in danger again.

What is Shi Yuzhu's "old book"?

Shi Yuzhu is the three "iron rule" formulated by himself. He must always maintain a sense of crisis. Every moment he is on guard against the sudden collapse of the company tomorrow, and preparedness for the worst at any time. Two, we must not blindly advance and make haste to carry out diversified operations. Three, let enterprises always maintain sufficient cash flow.

In addition to this, Shi Yuzhu also has one of the biggest gains, that is, he knows how to study consumers.

In this respect, Shi Yuzhu has the most keenly felt pain.

In February 10, 1995, I issued the "general mobilization order" of the three campaigns, and I personally hosted the advertising campaign. In the first week, 50 million advertising fees were smashed across the country, and the whole China was sensational. The advertisements in our newspapers in big cities were not whole pages, but they were broken editions (that is, two whole Editions).

"It can be evaluated later, fame and attention are all there, but the advertising effect is zero, because we simply do not know what consumers need."

In Shi Yuzhu's view, this is the starting point for him to go down [FS:PAGE] Po Road.

Since "three campaigns" failed, I have developed a habit, who will consume my products, and I will study him thoroughly.

If I don't study thoroughly one day, I will suffer a day. "

This is the ability to let Shi Yuzhu miraculously return to life.

Fortunately, Shi Yuzhu, who had been badly hit, had nothing to lose except for money. The management team of the more than 20 company remained stubborn in the most difficult time, and no one left.

And Shi Yuzhu has two items to choose from, one is health care product brain platinum, the other is the software he started.

Shi Yuzhu has calculated an account. Although the profit of the software is very high, the market is relatively limited. If we want to pay off 200 million yuan, it is estimated that 10 years will be needed. The health care product is not only big and just starting, but also 5 years.

In 1998, Shi Yuzhu spent 500 thousand yuan in search of a friend.

The only 500 thousand yuan in the hands of Shi Yuzhu is that he can't afford to play the same role as he used to. He finally made Jiangyin a base for a comeback.

Jiangyin is a county-level city in Jiangsu Province, located in South of Jiangsu, with strong purchasing power and close to Shanghai and Nanjing.

Starting in Jiangyin, the cost of advertising will not exceed 100 thousand yuan, while 100 thousand yuan in Shanghai is not enough to make a version of the advertising cost.

This is almost the last chance. He has no choice but to hit it.

Shi Yuzhu first made a "Jiangyin survey" before he launched the Jiangyin market.

Wearing dark glasses, he went to the village town and searched from house to house.

Because young people went out to work in the daytime, they were old ladies at home, but they could not see anyone for a long time.

As soon as Shi Yuzhu went, they were very happy. Shi Yuzhu sat on the bench and chatted with them in the courtyard, conducting a firsthand investigation in the chat.

"Have you ever taken health care products?"

"If you can improve sleep, do you need it?"

"Can you regulate bowel and bowel movements?"

"Can you strengthen your energy?"

"How about the price? Would you like to use it?"

Usually, these old people will tell Shi Yuzhu: "you want to eat this product, but I can't bear to buy it.

I'll wait for my son to buy it! "

Shi Yuzhu asked: "how do you usually buy your son after you finish eating health care products?"

The answer is that they often feel embarrassed to tell their son directly, but they put the empty boxes in a conspicuous place to give hints.

Shi Yuzhu was sensitive to the fact that he was well aware of the fact that he took advantage of the situation, and later launched a household advertisement. "This year, we do not accept gifts at festivals, but accept gifts only."

This advertisement has undoubtedly become a legend in the history of Chinese advertising. Although it has been criticized for many times as utilitarian and vulgar, it has been played for 10 years and accumulated about 10000000000 yuan in sales. Any one of these two points is enough to make it difficult to find an enemy.

The...

Before the listing of platinum, Shi Yuzhu carried out in-depth exchanges with 300 potential consumers, and he had a thorough understanding of all the problems that might be encountered in marketing.

Finally, Shi Yuzhu had a heart in mind. He confidently said to everyone in the company: "yes, we are saved.

The annual sales of this product will soon be 1 billion.

In the Jiangyin market, the first launch of the brain in the form of a large donation was first presented to the elderly in the community. A batch of products were sent to the community, which sent about 100000 yuan products back and forth, and gradually formed a repeat customer. Many old people took the empty box of brain platinum to go to the drugstore to buy it, and the more they could not buy it, the more the old people asked.

When the drugstore was worried about the fact that only the empty box did not see the brain coming from the dealer, the commercials of brain platinum appeared "brightly".

That's how the Jiangyin market opened.

In May 1998, Shi Yuzhu put his money into the Wuxi market.

He first hit the sales advertisement of melatonin, and then talked about distributors. He also asked for a single hand delivery, and the dealer did not accept it at the beginning.

But Shi Yuzhu talked and kept advertising.

Slowly, dealers began to pay for delivery.

In second months, Shi Yuzhu earned more than ten thousand yuan in Wuxi, and Shi Yuzhu took it to start the next city.

In the past few months, Nanjing, Changshu, Changzhou and Jilin in Northeast China have all become the early base areas of melatonin.

A single spark started to prairie fire.

By the end of 1998, Shi Yuzhu had won the national 1/3 market, with monthly sales of nearly ten million yuan.

In the spring of 1999, Shi Yuzhu and his team quietly came to Shanghai and lived in seclusion in the Jin Yulan square on the Jijia Bang Road in Shanghai.

Late at night, he put on sunglasses and his subordinates and ran in a snack bar called "typhoon shelter" downstairs for a snack.

In the "typhoon shelter", Shi Yuzhu plotted plans one after another, and there were hurricanes in the Chinese health care products market.

By the end of 1999, melatonin had opened the national market.

In 2000, the company created a sales miracle of 1 billion 300 million yuan, became the champion of health care products, and had more than 200 sales outlets in the whole country with a huge sales network.

3 years later, Shi Yuzhu stood up again.

In the autumn of 2000, he made a sensational decision. He quietly paid all the debts he owed.

He has no debts.

In the evening of February 3, 2001, Shi Yuzhu was interviewed for repayment of his debt. He finally handed out his business card in a dignified manner. He never used a business card since 1997 when the giant collapsed. He could finally take off his sunglasses and walk up the street with high head and no need to worry that he was recognized as Shi Yuzhu.

The days of "go away from the rivers and lakes and disappear" are finally over.

On that day, Shi Yuzhu remembered many things that happened in recent years.

In 1997, when he was driving in Tibet, he suddenly encountered a road collapse. The front of the car was buried in a stone heap. The huge stone smashed the car glass and put it in front of him. It was finished by a few centimeters. In 1999, in the vicinity of Anhui, Tibet, the car was 120 kilometers away.