Liu Xiaosong: Entrepreneurship In Shenzhen Must Be High-End

Yesterday, Liu Xiaosong, chairman and chief executive of A8 music group, attended the Tenth China Business Forum of the high tech fair.

A8 music was founded in Shenzhen in 2000. After eight years of struggle, it was launched in Hongkong this year. With the rapid development of mobile phone music, A8 has gradually developed into the founder and leader of China's electric media music market. The music of "colorful cloud south" and so on has been disseminated through A8.

Talking about the company: digital music channels to solve piracy problems, although the silence has been quiet for several years, A8 music is particularly noticeable this year. With the rapid development of mobile music market, A8's profits and revenues have also increased significantly.

In June 12th this year, as one of the largest digital music platforms in the mainland, A8 music was listed on the main board of HKEx.

"The music industry in China and even the music industry in the world have been desertified. The traditional record is like this. The stolen version of CD is too serious.

Under such circumstances, how to establish a business mode to benefit the creators and salesmen is the way A8 explores music.

In simple terms, our B2B is the first to publish and promote the songs through the website. If the songs we popularize are red, they can be sold to consumers in various channels, and then we can go back and divide the creators into the whole way through the Internet, thus saving a lot of unnecessary things in the traditional recording industry.

"We are a record company and a new music company," Liu Xiaosong said.

In fact, A8 first solved the problem of singers issuing songs, and second solved the problem of pirating consumers of such songs.

Liu Xiaosong said that in the past, cell phone was used to make phone calls. Now the function of mobile phones is stronger and stronger. As a media terminal, mobile phone has become an irresistible trend.

On the level of copyright protection, great achievements have been made in mobile phones, which can help many industries in China to rise again. This is very important.

I want to talk about entrepreneurship: we need to be prepared for deep commitment. "I once encountered difficulties when I started my own business. When I was in trouble, I had no income for a year."

Liu Xiaosong said, in this case, it is very painful. If you close the door, you will harm a lot of people. Because many people are following you, you have also described the vision with them. You closed the door today, you broke many people's dreams, and even broke many people's next meal, this situation is really difficult to ride.

So at the beginning of the business, more important is psychological preparation. You should have a commitment of ten years and decades. This is a kind of deep hold up, time and energy. If you don't have this preparation, chances of success will be reduced.

Liu Xiaosong also summed up the three key issues of entrepreneurship.

He said, first, it is to establish rules, which is the basis of future corporate culture. When enterprises grow up, it is the corporate culture that decides success or failure and how high they can go. Therefore, rules are very important at the beginning. Second, we must set the direction, clear, single, simple and focused. Third, in terms of operation, the management of cash flow is the most important. Some people say that the failure of enterprises is all the failure of cash flow. If the cash flow is broken, your company will be finished on the ten day.

Now that many financial giants suddenly fall down, they should be very aware. Therefore, the management of cash flow is something that bosses must pay attention to.

In Shenzhen, we must take the high-end business, "San Francisco is the holy land of entrepreneurship in the whole world. Many people go there to start their own business, but the cost is very high, and the cost advantage is the worst. Compared with many cities in China, it is the lowest, but there are so many people who start business in San Francisco and succeed.

So I would like to put forward a point of view, do not be afraid of high costs, we must go to the road of high-end entrepreneurship, you need to have high-end enterprises.

Liu Xiaosong believes that in Shenzhen, Beijing, Shanghai and Guangzhou, entrepreneurship must be a high-end venture, but from the trend of overall economic development, economic pformation, core competitiveness, high-end services and high technology are the foundation. If it is not sought in this area, it will be useless to save money and save money.

In the financial tsunami and global economic problems, how did the Internet get through the winter?

Liu Xiaosong said that the spring of the Chinese Internet has come, and the company with good cash flow in China is an important force and a very great opportunity for China's economic pformation in the future. So I say the spring of Chinese Internet is coming.

It is spring for the Internet Co with business mode and operation mode, but for Internet Co still burning money, winter has not yet gone.

Talking about Talents: early employees are very important. As an entrepreneurial entrepreneur, Liu Xiaosong attaches great importance to talents.

He said the earliest employees are very important because you have the greatest influence on them.

At that time, there were ten people in the company. Every day with them, their manners and actions could infect their employees. But in the future, when there were 500 people in the company, there was no way to stay together with the employees.

In Liu Xiaosong's view, the most difficult thing is the promotion of personnel.

He said that an enterprise should have good promotion regulations and those who can.

In addition, we should combine the right talents with the environment, and enterprises will thrive. What standards should be used to promote talents? This involves your values and involves your value system. This is the construction of a system. I think this is a lack of Chinese enterprises.

In this respect, Liu Xiaosong admitted that the enterprises that he appreciated more was HUAWEI, ZTE and Ping An. He did a thing at a very critical time, and developed a set of promotion system of the enterprise.

At the beginning of your business, it is more important to prepare mentally. You have a commitment of ten years and decades. This is a kind of deep hold up, time and energy. If you don't have this preparation, chances of success will be reduced.

In the spring of the Chinese Internet, the company with good cash flow in China is an important force and a great opportunity for China's economic pformation in the future. So I say the spring of Chinese Internet is coming.