Zheng Nanyan: Homeowners Of 7 Days Inn Are Ineffective Managers.

The uneasy entrepreneurial impulse made Zheng Nanyan always make a startling move: he came from a stable state organ and became a professional software writer by software origin; he entered Ctrip to turn his technical personnel to senior management executives and became the youngest and most promising executives; Ctrip listed unexpectedly moved back and pulled up a team without hotel experience to start the 7 Days Inn.

Today, the "7 days" status has been compared to "home".

Zheng Nanyan's goal is simple and noble: to be the best company.

Bill, Gates's influence on future life is only to make full use of his technical expertise.

Zheng Nanyan was born in Shantou, Guangdong in 1968. He always wanted to be a scientist when he was young.

He has a great talent for computers, and now he belongs to the category of teenage genius.

Zheng Nanyan, his father, was the first Secretary General of the Guangdong computer society.

Zheng Nanyan was selected to take part in the computer programming competition in Guangdong province at a chance in middle school. The result was third in the province.

Since then, he has taken a keen interest in computers, and the university has chosen the computer profession as a matter of course.

Before the University, the teachers' comments on Zheng Nanyan were strangely consistent: they had great potential, but they were not strict enough for themselves.

Recalling my childhood and youth, Zheng Nanyan has always been a class cadre, but he is never the most outstanding.

It has been wandering in areas between 5 and 10.

He concluded that he was like a spring, and the pressure was small enough to relax, pressure and rebound.

"In college, Bill.

Gates's amazing story also deeply influenced me.

At that time, every software reader regarded Gates as a man of heaven.

However, Zheng Nanyan's vision for future life was only to develop his technical expertise.

In 1991, Zheng Nanyan, 23, graduated from the computer department of Zhongshan University in Guangzhou and entered the Guangdong economic and Trade Commission.

It's a waste of time to spend time in writing and playing games.

The stable work of the economic and Trade Commission is regarded as "golden rice bowl" and Zheng Nanyan is the backbone of technology.

But a regular life is not what Zheng Nanyan longed for. He soon got tired of it. "It's a waste of time to write and write games and play games."

The first choice of life lies before us: in 1993, Zheng Nanyan decided to resign and go to sea.

Zheng Nanyan and his two friends co founded Lao Ye computer software company.

The company is still in existence, and its hotel software is now among the top three in the country.

At that time, three people rented a large area in Guangzhou, and Zheng Nanyan was responsible for software development.

"There was no other idea at that time. It was just fun. You know every technician wants to develop his own system."

At that time, they got a hotel's IT management system project. They wrote the program day and night, basically sleeping in the hotel.

But Zheng Nanyan was very happy, especially after half a year, the software sold for seventy thousand or eighty thousand yuan.

"According to the current input output ratio, it is basically flat."

But the realization of value motivates them strongly.

After their first battle, they successfully developed the Residenza Maxima management system and became the first brand in Southern China. The company also ranks among the top three in the Hotel National software company.

The company later renamed the "Guangzhou Wan Xun computer software company", and when Zheng Nanyan left, he already had two hundred people.

And when he left, he finally brought out 5. 6 million, which was also the "first pot of gold" in his pioneering career.

When I entered the Ctrip, Liang Jianzhang and I were just acting as if they were the same.

Cheng Cheng for Zheng Nan Yan, it is more like "no intention to insert willow and shade".

This is a crucial turning point in its entrepreneurial journey.

In 1999, Liang Jianzhang and Ji Qi jointly established Ctrip.

In 2000, young Ctrip began to expand the Southern China market and plan to set up Guangzhou branch.

Zheng Nanyan and Ctrip did not know anyone before. They only met Ji Qi through a friend's understanding to form the Guangzhou branch, and promised to use their connections in the development of hotel software to introduce talents to Ji Qi.

Zheng Nanyan warmly recommended several locals in Guangzhou, and Ji Qi shook his head. At last, he dropped his gaze on Zheng Nanyan's body: "just come over!"

In this way, I became a bride to be a matchmaker and entered Ctrip as general manager of Southern China district.

During this period, he and Liang Jianzhang, who were CEO of Ctrip, saw each other at the same time: both of them are software origin, and are easy to adapt to the style and management style of the other side.

Zheng Nanyan revealed that Liang Jianzhang had twice retained him.

At the end of 2000, Zheng Nanyan left the company on purpose. At that time, Ctrip was still exploring. A technology company came to dig him.

Zheng Nanyan's resignation mail was sent out, and Liang Jianzhang's words kept him.

Zheng Nanyan thought, "now I think this decision is right. If I go to a technology company again, I may still be a technician."

However, when Zheng Nanyan decided to leave second times in the summer of 2004, Liang Jianzhang was very sorry, but he did not insist on retaining. He knew that the young man had his own sky.

When I walked out of Mr. Ho's office, he promised to invest 8 million dollars for me when I came out of Mr. Ho's office for two hours.

In the early summer of 2004, it was also a chance for Zheng Nanyan to see He Boquan, the former chairman of the chairman of the "7 day" chairman.

This meeting once again changed the direction of his life and laid the "7 days" for the future.

He talked for two hours in the morning, ate lunch at noon, and talked about three hours in the afternoon.

In the eyes of any outsider, this conversation must be ups and downs, full of intellectual responses and sparks of ideas, but Zheng Nanyan's answer is "chatting, nothing special".

In fact, in the two hours of the morning, He Boquan said that he mainly talked about his business before and after Zheng Nanyan, while he talked about what he felt in Ctrip. He talked about the views of the chain hotel, and two people talked about it very much.

The three hours in the afternoon are already talking about some specific contents of cooperation, and the plan is basically determined.

"When I walked out of Mr. Ho's office, he promised to invest $8 million for me."

After the meeting, He Boquan went to the United States, and the two men made an international call and finalized the general provisions.

In the end, he became the big shareholder of "7 days" and became chairman of the board, while Zheng Nanyan personally invested nearly 8 million yuan. At the same time, CEO.'s dream of becoming a 7 Days Inn was "7 days". It's a good dream every day. Besides making money, I still have some idealism and always want to be a good company.

Zheng Nanyan started his first business with the hotel industry.

His life in Ctrip is stimulating his entrepreneurial dream.

At that time, such as the home has done a small dish, Ctrip daily booking data is also very good proof.

At that time, Liang Jianzhang also suggested that Zheng Nanyan could consider going home, because Liang Jianzhang was also a member of the board of directors.

"In addition to making money, I still have some idealism. I always want to be a good company, and" 7 days "is just an opportunity to realize my dream.

When Zheng Nanyan wants to register, he has a brainwave: "7 days," is the meaning of every day.

This is Zheng Nanyan's only name.

Next, with a large sum of money, pulling up a bunch of unprofessional teams and renting land, the "7 days" officially set sail.

In March 2005, "7 days" opened the first store in Guangzhou.

But passion alone is not enough. At that time, "7 days" entered the industry.

Zheng Nanyan said frankly that the time pressure was very high. When it opened to the third shop, the attendance rate had been hovering between 40% and 50%.. Zheng Nanyan was very anxious. He even offered to reduce wages. 1/3. analyzed the reasons for the loss. Zheng Nanyan thought that on the one hand, the hotel had just been established, and another important aspect was that the "membership system" advocated by herself had not been implemented.

At that time, the "7 days" marketing manager came from Tradition Hotel. He used his most familiar means to find an intermediary company to sell the guest rooms, and also to find a large customer to sign a group purchase agreement.

But in this way, the price advantage of "7 days" can not be brought into full play.

Finding the crux of the problem, Zheng Nanyan immediately recruited a new sales director and resolutely promoted membership.

By the end of 2005, the opening rate of "7 days" has reached 90%. financing, and the second day of Lehman bankruptcy has been over. If there is no such fund, the pace of "7 days" will probably stop.

In October 16th, 7 Days Inn announced that it had successfully obtained $65 million from the international investment organization.

In the context of the financial turmoil sweeping the globe, Zheng Nanyan is bringing new opportunities for development with his young "7 days" in his unique way of management.

"Cash is more important than mothers" is a popular saying in the wind. In the global economic turmoil, "cash is king, even more important than your mother!"

The British and British Union sniffed business opportunities when the harsh and fastidious VCs clasped their purse strings. They aimed at China's chain hotel industry.

Lin Mingan, general manager of China Association, said that investors who decide whether to invest in "7 days" will happen on the second day when Lehman declared bankruptcy.

"You may think that it must be very stressful to hear the collapse of Lehman in September 17th.

But the board has no objection.

The reasons given by Lin Mingan soon dispelled the concerns of investors.

There are two reasons: first, the share of Econo Hotel in Chinese hotels will continue to expand. Especially in the economic slowdown, it will be very beneficial to Econo Hotel. Two, it is very recognized that Zheng Nanyan and his management team.

"It's not easy to meet such a good company." 7 days "has a very good team and very good cost advantage."

Lin Mingan appreciates the young people around him.

When Lin said this, Zheng Nanyan kept his mouth open.

In fact, we only started contacting in August.

Zheng Nanyan was very pleased with the success of the financing.

In fact, this bucket of water is of great significance.

"Without this money, the" 7 day "step may stop, slowly use some of its own funds to make some projects, and put the newly signed hotels into operation as soon as possible.

Zheng Nanyan admitted that funds had been under great pressure.

And the ability to get a huge amount of activity funds is crucial for the "7 days" to establish long-term advantages in the current market situation, regardless of property, construction or talent.

It is understood that "horse racing enclosure" is the common investment means of the entire economic chain hotel, and the whole industry is scramble for the chassis.

Zheng Nanyan said, "7 days" will take more time to identify what property is more suitable.

At present, there are about 270 chain hotels across the country in the "7 days".

In addition, Zheng Nanyan disclosed that there will be appropriate opening some franchisees.

Since its establishment of "7 days", Zheng Nanyan has always insisted on its own mode. Now there is more management energy to open some franchisees.

Morning newspaper reporter Jiao Likun and Wen he took the reporter's notes. The Cantonese businessman's rule of thumb was not the first to laugh. It was Zheng Nanyan's typical face.

When Zheng Nanyan, wearing a red T-shirt, appeared in the line of sight, the reporter was surprised to find that the middle-aged man who had entered the age of failure still kept a sunny smile.

He did not have the characteristics of the generation in the late 60s of the last century, or he did not have the typical responsibility and weight bearing of those times.

He loves riding and collecting yellow pears and pears, so he can hardly be sociable.

"I never thought I was a businessman."

Zheng Nanyan said that the orthodox education he received from childhood was also far away from the typical characteristics of the commercial group of Guangdong businessmen.

As a matter of fact, he had a remarkable pride in his bones, emitting the light of Taoism.

It may be beyond everyone's expectation that Zheng Nanyan's admiration of management is Taoist "govern by doing nothing".

"That is to give priority to, take the tube as a supplement, not matter.

But in order to achieve "release", we need to study some internal laws, so that everyone can think about something and form consistent values.

He explained that.

Zheng Nanyan's pillow is often accompanied by a Book of Tao Te Ching by Lao Tzu. He has nothing to turn over, but he studies and practices it.

In fact, the "sheep shepherd" mode is quietly running within the "7 days".

Zheng Nanyan seldom accused anyone of doing poorly. He firmly believed that the system had a strong ability of self repair. More often, he watched and waited. When the time was right, he rushed out.

For example, "7 days" each chain hotel manager is no boss, the company relies on four lines of business (revenue, quality of service, membership development efficiency and human resources).