Bright Glass Mirrors Other Entrepreneurial Paths

"They are all forty or fifty years old. They should have thought about retiring. They had to run factories like young people, and their families began to oppose me."

Sitting in front of reporters, Ms. Deng's face is thin, showing a sense of skill and courage in her hands.

Ms. Deng, 47, is now the owner of a large fiberglass factory in Shuangliu County, Chengdu.

"Now, after my own efforts, this glass factory has gradually improved, and today's step is not easy."

4 years ago, the world entrepreneurship Laboratory (http://elab.icxo.com) news: Ms. Deng was cut off from her home in her old home, and became a member of the laid-off workers.

In order to provide reading for her children, she came to the glass factory in Beijiao, Shuangliu County, to apply for work.

Because of her age and lack of professional knowledge and skills, the boss arranged for her to follow a factory master to learn technical knowledge.

Ms. Deng, born with a quick mind and willing to work hard, is very popular with the old master.

The condition of the glass factory is very hard. Ms. Deng gets up every day and comes to the factory to help the master to debug the equipment.

In order to acquire solid skills and techniques, she sometimes faced a problem with her master.

One day, when she was reading a textbook, she suddenly came to inspiration. "The book provides a way of thinking that the proper exchange of production procedures and the matching of equipment can increase production."

With this doubt, Ms. Deng began to do experiments, but she was strongly opposed by the teacher.

Shifu believes that this will not only increase production, but increase production costs.

Finally, the experiment was arranged under the coordination of factory leaders, which was just as expected by Deng.

This experience let the boss start to look at her with admiration.

With her experience in marketing, she has gradually found her own position in glass marketing.

In the sales work, with her flexible sales ideas and hard work, Ms. Deng gradually established a core sales circle, "we all know the quality and credibility of our factory's products, so the circles are all old acquaintances."

Ms. Deng said that the sales channels of the glass factory were smooth and the quality of the products was excellent, and won the favor of many consumers and markets. The sales volume of the glass factory also began to rise in a straight line. Therefore, she was rated as the "technical backbone" and "advanced individual" of the factory.

A lot of money is raised to the factory owner, but the weather is uncertain.

Because of the deviation of the boss's grasp of the market form, the marketing strategy has made a major mistake.

For a time, sales of glass factories collapsed, and workers switched to other businesses.

Ms. Deng chose to insist on staying. "I have a deep feeling in this factory, and I hope I can help the glass factory out of difficulties through my own efforts."

One day, a worried looking boss announced the decision to throw out or bankrupt the glass factory to the rest of the factory.

At this time, Ms. Deng took the initiative to find her boss and told her boss after repeated thoughts and deliberation.

The boss is worrying about how to clean up the mess, and it is natural to be glad to see someone taking the initiative to take over the factory.

After he took over the glass factory, the source of operation capital became a big problem.

No money means that the equipment in the factory can not function properly, nor can skilled workers be recruited.

In addition to her own savings for many years, Ms. Deng had to borrow money from relatives and friends, and many times she was scolded by her parents.

Most of the relatives and friends do not value her practice. Some friends even advise her on the phone that "the market risk is too big, do not do such a stupid thing, and it will not be able to tell the money at that time."

When she was forced to do so, Mrs Deng had to find friends and relatives to fight against each other, and to press the handprint. She promised that "if the payment is not due, it will be held liable."

In this way, Ms. Deng's start-up funds are all in place.

After repeated arguments and accurate market, she first invested in several highly technical equipment.

Such as wire drawing machine, winding machine, small motor and other equipment are shipped back from the field.

She spent a lot of money on several managers and technical experts.

After months of intense preparation, her fiberglass plant finally went into operation at the end of October 2004.

When the factory was completed, the operation was normal.

But at the very beginning, their products were not recognized by customers and the market, and sales channels could not be expanded for the time being.

Ms. Deng decided to go out in person and lead several vice presidents around to visit their customers and publicize their business philosophy and product quality.

"At the beginning of the year, there was a difficulty in capital turnover, and the workers were unable to pay their wages. We had to sell some products at a low price."

Through their tireless efforts, raw materials and sales network and other links have begun to run efficiently. In order to achieve this situation, "I spent more than three months in the office basically eating and living, almost never home."

Seeing that Ms. Deng worked so hard, other workers were also encouraged, and offered to work overtime.

In this way, after the completion of the third quarter of the glass plant, the goal of turning losses into profits was successfully realized, and sales doubled over the same period.

"We have also encountered many difficulties and difficulties at the beginning, but I believe that" the solution is always more difficult than that. "

Ms. Deng told reporters that the sales performance of the glass factory is very good now, and the output is expected to exceed 50 thousand boxes per month. At the same time, it has attracted hundreds of rural population from nearby towns to come to employment, which has solved some employment problems for the local government.

"When the opportunity is right, I will consider further expanding the scale and opening several glass works of art."

Ms. Deng told reporters.