Seize Olympic Business Opportunities And Join Sportswear

In recent years, with the continuous improvement of people's living standards and the increasing awareness of health, as well as the proximity of the 2008 Olympic Games and other factors, the sports apparel industry in China has been flourishing unprecedentedly, and the development prospect of sports apparel industry is attractive.

With the final countdown of the Beijing Olympic Games, people can feel the pulse of the Olympic Games, and there is a wave of sports upsurge in the whole country.

Followed by the rapid development of sports peripheral industry.

Domestic sportswear has been mature and quite large-scale through brand, product and channel construction.

Nowadays, sport has become an indispensable element in people's life. It is closely bound up with people's lives. People's demand for sportswear is also everywhere. With the great commercial opportunity of the 2008 Beijing Olympic Games, its costumes also rise rapidly and activate the sportswear market everywhere, becoming the most dazzling new star in China's apparel industry.

At this time, joining the sportswear, really seize the opportunity and see the direction.

Statistics show that China's sports apparel market consumes tens of billions of yuan per year. By 2010, the output value of China's sports industry can reach 28 billion yuan, which is considered to be next only to the most potential sporting goods consumer market in the United States.

Sportswear consumption is mainly for young people aged 18 to 40 with strong purchasing power, and the market share has increased by 50% in recent years. The unit price of clothing is about 300 to 2000 yuan.

In the sportswear market, all kinds of brands are competing for the huge market.

On the one hand, many foreign manufacturers are pouring into China: Nike, Adidas, Reebok, CONVERSE, Puma and other international brands are stepping into China; on the other hand, Lining, Conway, Anta and Binxing are strong local sports brands.

The competition between Chinese and foreign brands in the sportswear market is becoming increasingly fierce, and the sports apparel market is unprecedented.

The market is changing and the pattern of the separatist is obvious, and the pattern of each brand is becoming clearer.

Front-line brands such as NIKE, Adidas, Mizuno, Puma, and Kappa have a strong market position and can not be shaken; and Jordan, Lining, Anta, Hongxing Erke and other domestic second-line brands are also rising vigorously, which is constantly affecting the market share.

Despite this, sportswear is still at the initial stage of development in China, and there is still much room for market.

According to statistics, China's sportswear consumption group is actually less than 200 million people, and there are still 200 million people's space to be developed.

In the Warring States period, the sportswear market is in the Warring States era. It seems that everyone has the opportunity, and who will become the winner of the new round of shuffling?

To grasp the general trend and see the market is an important principle for investing in sportswear market.

In fact, sportswear is not only for professional athletes, but also for ordinary people who are eager to make themselves more dynamic and uplifting through sportswear style clothing.

Therefore, people in the industry predict that sportswear, which focuses on leisure style, will break the monotonous pattern of the professional sportswear brand, make the design more life oriented, fashionable and more acceptable to consumers.

We should develop professional sportswear, fashion casual sportswear and other categories according to market demand.

Professional sports brand NIKE and Adidas, product research and development more reflects the professionalism of sports, can participate in events, improve sports performance; in fashion sports brand, Kappa is a typical example, for product design and product appeal way are strong fashion sense, such sportswear brand will less emphasize product functionality.

From the perspective of market segmentation, the positioning of young sportswear and clothing, such as international brand KAPPA, ad Das clover, domestic Lining, Hongxing Erke, del Hui, 331 degrees...

A professional and fashionable image has successfully captured the young customer of sportswear.

In recent years, golf clothes, which are very active, aim at the age, higher social status and the strong yearning for quality and leisure life. Their high-end professional products are the blank of the two or three level market and the wealth space of entrepreneurship.