Entrepreneurial Gold Point: 200 Thousand Yuan To Open "Killer" Is Very Hot!

"Killing game" is a leisure fashion game that exercises people's observation ability, logical reasoning ability and speculative ability.

Originated in the United States, once introduced into China, it quickly became popular among white-collar workers. By playing this game, many people felt that they became more careful, keen and optimistic.

When more and more white-collar workers are irreversibly falling in love with this healthy and intelligent game, the investment value behind this game is highlighted step by step.

What kind of conditions do you need to invest in a killer?

60 million people's huge market detonating the killing game bar, "the sky is dark, please close your eyes!"

"Killer, please kill!"

I am not a killer, I am a policeman.

The...

A group of young people are sitting around the round table.

However, the scene of both the murder of the robbers and the murder of the police, as well as the judgment of judges, is not a scene in the cinema, nor in the courts, but in a "killer" that provides "killing Games" for the white-collar workers.

The "killing game" is very frightening, but people who have played it know that this is a puzzle game that exercises people's observation ability, logical reasoning ability and speculative ability.

10 years ago, it was born in the United States and spread to China 3 years ago. It quickly became popular among white-collar workers in Beijing, Shanghai and Shenyang. Now it is popular in Guangzhou.

Pei Zicheng, the killer of Guangzhou, is one of the earliest players.

Now he has become one of the first to realize and grasp the economic value behind the killing game.

When Pei Zicheng went to Shenyang to do business in 2005, when he came into contact with the "killing game", he immediately thought that if he opened a "killing" game club in Guangzhou to popularize the game, many people would like it.

Pei Zicheng is a prudent investor. He always thinks that only when a industry has developed a mature market, can the risk of investment in this industry be reduced to a minimum.

A very simple example is to open a wedding dress shop on a wedding street. Generally speaking, if the business goes well, it will not lose money.

At the time, the killing game was not known to many people in Guangzhou, and the professional killing club was only one. Pei Zicheng was not sure whether such a killer club could succeed in Guangzhou.

But when Pei learned that the game was so hot in Beijing and Shanghai, it also realized that there was a huge potential market in Guangzhou. The main attraction of the killing game was young people over the age of 16 who had a high consumption ability under the age of 40.

According to incomplete statistics, about six million of Guangzhou's population is above 600 thousand, and less than 3% of the people knew it at that time.

Pei Zicheng felt that there was "money" in developing such a market.

In January 2006, when Pei Zi Cheng's "killer selection" club was opened, he immediately attracted many young white-collar workers. In less than a year, members quickly expanded to more than 4000 people, with an average daily net income of more than 1300 yuan.

And a lot of members have learned to play their own games after the boss, opened a killing club.

With the emergence of competitors, Pei Zicheng said with a laugh: "this game market is too big in Guangzhou. Now it has only opened up a tiny part. I hope more people will come to develop and popularize this fashionable game, and when the market is mature, the benefits will be even more substantial."

In the face of such a hot market, I believe that many investors also want to be able to make money killing clubs. Here, this magazine takes the killer club as an example, and asks Pei to become a friend who wants to invest in killers to make a detailed market investment analysis.

The income of "killer" is mainly decided by the number of customers. Whether the location is right or not directly affects the income of the operators. Therefore, the right location is the first requirement for a good killer.

Because the killing game mainly attracts the white-collar workers aged 16 to 40 with high consumption ability, the address must be selected in such a place where people gather.

Commercial street with large traffic volume and high consumption level is a good choice.

Although the rents in these areas are somewhat high, the game is not like shopping malls, and the impact of the floors is not very large. Therefore, a higher floor can be selected and the rent is relatively cheaper.

Pei Zicheng suggested that investors should start building 5 rooms of "killer" almost at the beginning. Too much business space is a waste at the beginning, and rent is controlled within 20000 yuan per month.

The decoration cost is the biggest part of the investment.

Because the characteristics of the "killing" game decide that the sound insulation effect of the decoration materials is better, and the wall decoration is better to use sound insulation materials. In order to bring the leisure and comfortable enjoyment to the players as much as possible, the sofa, tables and chairs and some entertainment facilities of each game room require higher quality.

As the price of decoration fluctuates greatly, because of the difference between people and strength, Pei Zicheng suggests that entrepreneurs should better control below 80000 yuan.

It is very important to choose one or several good judges when they are running a killer.

"Judge" is a key figure in hosting and maintaining games in a killing game.

Judges not only need to be familiar with the rules of the game, but also require a high degree of observation and communication skills. Whether a guest can enjoy himself or not, a large part of it depends on the strength of the judge.

Therefore, the "judge" employed must be a master in the "killer game" circle, and judges must also be dedicated to the profession. Therefore, a good judge should earn at least 3000 yuan a month.

In general, the number of "killers" should be matched with the number of "judges", plus the front desk, the 5 rooms of the "killer" bar usually has 6 employees, and the labor cost is about 15000 yuan.

The equipment and equipment cost can not be separated from the computer, the display rooms and the supporting facilities of the [FS:PAGE] rooms and the hall. It also needs a set of supporting, coordinating and recording the whole game network operation system and a server.

In this part, the configuration requirements for servers and display panels are very high. Investors must pay attention to this when purchasing equipment.

Generally invest 50000 yuan.

The publicity fee for the publicity and expenditure is very important because this game is not known to many people in Guangzhou.

Generally speaking, a "killer" bar's advertising investment is 30000 yuan, which should be mainly invested in the Internet media.

Because the audiences of killing games are mostly white-collar workers, the main channel for these people to get information is the Internet.

In addition, store advertising signs should also be attractive.

Compared to other industries, the cost of water and electricity and other expenses is not much, compared to other industries, which can be fixed at 1000 yuan per month.

The income of the "killer" of the investment income is mainly composed of two parts, one is game consumption, the other is player drink consumption.

The "killer" is usually charged according to the hour.

Different club fees are different, 8 yuan per person per hour, 10 yuan, 15 yuan, 20 yuan. Take the killer club as an example, according to the 10 yuan per person charge, 8 rooms, an average of 4 rooms per day, is full of people, 16 rooms per person, only game income has an average income of 10 * 16 * 4=640 yuan per hour. According to the average daily game 2 hours, the income per day is 16 yuan, plus the consumption of drinks, the "killer" picking average daily net income has 16 yuan.

Risk and precautions. First, invest in "killer". The most important thing is to ensure the source of tourists, because this is the basis of profit.

As a service industry, service quality is the most important.

As a service company focusing on "killing game", the so-called service quality has its special meaning.

It not only refers to the traditional smile service, but also requires the staff, especially the judges, to have the ability to retain guests: professional level of play, fair play attitude and excellent communication skills.

Because there may be some guests who do not comply with the rules of the game, cheat or disturb others' normal games, this requires judges to deal with these problems without any trace or skill.

Second, control cost and game pricing.

Investment "killer" control cost is very important.

Invest in quantity.

In addition, price positioning is also very important.

Once the price is fixed, do not raise it casually. Even a little improvement later will lose a lot of players. Therefore, entrepreneurs must take full account of their target customers' spending power when pricing.

Third, playing games should be constantly innovating.

Playing games for a long time will be boring. So is the killing game. Only by constantly innovated can we ensure the vitality of the game.

Therefore, "killer" should prepare more game versions, 1, 2, 3 and 3.1. One is more complex than one, and one is more fun than one. Players can upgrade according to their points.

Moreover, "killer" is not only a place for games, but also a platform for making friends.

Therefore, "killers" should also organize various kinds of activities or competitions to win more players' favorite.