Depressed Office Workers Open Lovers Gift Store

He was originally a depressed office worker, but he was inspired by his experience of buying gifts for his wife, and decided to open the first gift shop in mainland China.

After more than a year of precision thinking and months of painstaking efforts, he succeeded.

Today, he and his partner have more than 20 chain stores, becoming the real couple gift leader.

In this era of new shops opened and old stores closed, we started thinking about opening a restaurant in a restaurant. The experience of this article has made us realize that creativity is the cheapest and most efficient weapon in the world.

A good idea and a new idea are often the beginning of reversing one's life.

In June of 1996, Li Zhaodong, who was tired of the unchangeable life, resigned from Loudi, Hunan, and then went to Guangdong to apply for paging in Guangzhou, China Unicom.

At that time, China Unicom paging company just formed, paging industry was like zhongzhongtian.

Li Zhaodong worked in this company for several years and became a marketing manager.

However, from the end of 2000, paging industry began to decline.

In 2001, Unicom paged the Guangzhou company for business integration. Li Zhaodong, the marketing manager, was pferred to Unicom's Guangdong branch. He worked as a general clerk in the paging department.

Li Zhaodong believes that this is not a place for him to grow up, and that once the time is ripe, he should start his own business.

However, he thought for a long time and did not think of any projects suitable for his own business.

But Li Zhaodong has begun to keep track of all kinds of market information.

In September 2002, his wife, Ling Er, had a birthday. Li Zhaodong thought about getting married for a few years. He had not yet sent gifts to his wife. He had gone shopping in advance. Li Zhaodong thought that buying a gift was a piece of cake.

Clothes?

Cosmetics?

Jewelry?

Chocolates?

What to buy?

At last, he remembered that his wife had mentioned that he wanted to buy a bracelet, a fine, delicate one, so he went straight to the jewelry counter.

He was even more foolish. There were hundreds of kinds of bracelets there. They all looked almost the same, and the price was very high. I really don't know which kind of wife would like.

Li Zhaodong frowned. He thought, "if you engraved your own and his wife's zodiac shape on the buttons of the bracelet, and engrave two names on the back, then cut a LOVE in the middle, isn't that the unique bracelet?"

My wife will be very happy.

After he thought so, he immediately found a salesperson and asked if he could do so. The answer was, of course, negative.

From the salesman's mouth, Li Zhaodong learned that there was only one place in Guangzhou that could engrave, and it was a very small jewelry shop.

Li Zhaodong immediately got there and explained the intention to the shopkeeper. After listening to the shopkeeper, the shopkeeper listened lightly and said, "yes, it can be done, but for you to make a mold for yourself, you have to charge 500 yuan for mold fees."

The sky is full.

500 yuan!

Robbing the bank!

A platinum bracelet is only 800 yuan.

After hesitating for a while, Li Zhaodong said, "I carved!"

He spent more than 1300 yuan, and brought the ecstasy of Ling er.

Looking at his wife carefully holding the bracelet in the depths of the cupboard, Li Zhaodong felt the value.

Shortly after this incident, Li Zhaodong and some friends ate together to talk about it, which immediately resonated with everyone.

A buddy says that the hardest thing in the world is to buy gifts for a girlfriend or wife. If you buy it badly, it will be no use spending more money.

Another brother said, "I spent tens of thousands of dollars buying a Chery QQ for my girlfriend. She rusted in the garage, so she was afraid of death and didn't dare to open it.

Some time ago, I bought her a little flower cat for 80 yuan, but she was as happy as a child.

This woman is really unpredictable! "

Another said, "I always don't like to use my head. I always ask my wife what I want to buy for you when you meet holidays.

Every time I was scolded by my wife, I told her that I had to perfunctory her.

Listen, Li Zhaodong suddenly saw a bright light: since we all feel that the gift for the other half is not good enough to buy, it is better to open a couple gift shop!

Love is never out of date, selling lovers, as long as it is well managed, there will be no day on the door.

After the idea, Li Zhaodong visited the size and size shops of Guangzhou to investigate the variety of lovers' gifts.

He found that in all Guangzhou and even mainland China, there is no concept shop for lovers' gifts. There are few gifts for lovers in the market. No wonder so many people can't find a good gift to worry about.

In a year of painstaking planning, the shop was not staggering. When Li Zhaodong went up to heaven looking for lovers' gifts, he met an old friend's skirt.

The skirt is a young, fashionable and beautiful girl, who is planning in an advertising company, with thousands of dollars a month, and is struggling with the demands of her boss and customers.

At the first meeting, she said to Li Zhaodong, "I even spent three nights making plans, and I was shot by bullshit clients.

I will die if this day goes on.

I don't want to work for anyone. I want to open a shop and open my own shop! "

It's fun when Dong Dong Li Dynasty: the skirt is a mastermind, a more sensible person, a lot of ghosts and ideas, and he runs the market to do marketing management, which is more rational; if two people join together to open a shop, the success rate should be very high.

So he said what he thought.

At the beginning, the skirt jumped up with excitement: "good idea, let's do this!"

After a year's time, Li Zhaodong and his skirt made various preparations in their spare time. In order to prove the feasibility of opening the gift shop, Li Zhaodong and his skirt did a lot of market research in their spare time.

They go to McDonald's, cafes, schools, cinemas, restaurants and other places where lovers often meet, chatting and talking with target customers.

Through investigation, they found that the consumption demand of lovers' gifts is indeed very strong, and the current market simply can not meet this demand.

The second thing they do is to give their future company a name.

Two people want to break their heads, and come up with a bunch of strange [FS:PAGE] names, such as "love branding", "cherish life" and so on.

Finally, they feel that it is better to use the "love code" to make the brand.

So they asked professional designers to design the logo of the company: a petal shaped rose.

In addition, they have applied for the establishment of their own website.

230, in Guangzhou, it means falling in love with you.

If you want to open a concept store, you have to have a large number of fashionable couple gifts. You have to have an exclusive supplier and establish good cooperation with them.

They use all kinds of resources to search for sweethearts gifts all over the world.

They found that South Korea had a very interesting mobile phone chain, and each pair was unique. When they met, they would say "I Love You".

They immediately contacted the Korean businessmen who produced the mobile phone chain and reached a cooperation intention.

Later, in the same way, they searched for the "egg dolls" in Japan, the roses in Europe and the United States with underwear, and so on.

With the introduction of foreign products, they also reached a cooperation agreement with domestic gift makers, and made many communication with their designers face-to-face, thus introducing her and his cutlery, big feet and small lovers' slippers, according to the series of "left to right" products produced by several meters comics.

They also fully mobilized their entrepreneurial inspiration and participated in designing many gifts with factory designers.

What Li Zhaodong remembered most was their couple umbrellas and lovers' shirts.

Walking on rainy days is a very romantic affair, but nowadays umbrellas are designed for individuals only.

In order to create a leisurely rainy day wandering situation for lovers, they envisaged a new mulberry, which is bigger than the umbrella. There are two umbrella frames and a handle. The lovers go out in the rain and are not afraid of getting wet.

The lovers' shirts are all the whims of the skirt.

She asked the designer to draw a dog on her shirt, and then she drew a bone on her blouse, and the idea of "dog chasing bone" was completed.

A kite is painted on the man's shirt, and a line is drawn on the blouse. This is "the one who worries about you is me."

A man and a woman hug each other on the lawn. The blouse is the moon and the stars. This is "watching the stars with you".

Lovers' gloves are always included in gifts.

According to our conventional thinking, a pair of gloves must be made up of four pairs of gloves.

The girl, the gingenous girl, showed superhuman creativity at the critical moment. She came up with a pair of gloves made of three gloves.

Aren't lovers holding hands?

Why not connect the two gloves in the middle?

These strange romantic ideas often make two people excited.

In addition to the product, two people often discuss the competition strategy to follow the followers and the location of the shop.

On site selection, they agreed with Tianhe City, which is a commercial center in Guangzhou. Customers are crowded and the rent is very high.

In this way, this love pin lovers gift shop has been in the hearts, mouths and pens of Li Zhaodong and the skirt for over a year.

Sometimes, when a person wants to speed up and can't wait to push the store out, the other person reminds him: calm down and calm down. What we want is a steady success, not a risk!

Until September 2003, when all the preparations were completed, the two men resigned from each other and made up about 100000 yuan to rent the 201 room, No. 92, Tianhe South Road, which is next to Tianhe City's south gate.

They decorate the exhibition hall very romantic: the roof is the ceiling of the moon and the moon, the wall is a light purple, decorated with shallow water pink, so that all the lovers in the warmth of the walk do not want to go out empty handed.

After hundreds of gifts were put on the shelves, they invited two girls who were young, beautiful, proficient in constellation and blood type as shop assistants. They also made billboards, hung outside the windows of the small shops and doorways, and soliciting customers.

After that, they registered the "love code" gift brand and registered the Guangzhou City Love Gift Co., Ltd.

In March of 2004, the love pin lovers gift shop was officially opened.

Basically, the first month was the business of curious friends, which sold 3000 yuan, just enough to pay the rent.

In second months, the turnover suddenly soared to 8000 yuan - passing customers, looking for billboards to come all the way.

Over the next few months, the turnover of small shops has been constantly refreshed, and has been soaring to 40 thousand yuan per month.

At that time, Li Zhaodong had a friend surnamed Zhao, who was just idle at home. He heard that Li Zhaodong was making a franchised store for lovers, and was still a chain joining mode. He strongly urged to open chain stores in Zhangjiajie.

After consulting, Li Zhaodong and her skirt agreed to join her.

Soon, Miss Zhao set up the first store of love codes in Zhangjiajie pedestrian street.

In order to attract lovers' gifts in more cities, Li Zhaodong has compiled a systematic Handbook of franchise management and chain operation specific manuals, and formulated a detailed plan to support franchisees.

Soon after the news, the news media noticed Li Zhaodong's love code lovers gift shop.

In less than a month, Guangdong satellite TV and Southern Metropolis Taiwan have been carrying cameras to report the country's first lovers' gift chain store, which advocates lovers' culture and leads fashion consumption.

When these reports were broadcast, Li Zhaodong received calls from strangers from all over the country and asked for a franchise.

The threshold for opening a chain of love codes is not high, with the experience or ability of management and management. It can afford 20 square meters of facade in the busy sections of cities and towns above the prefecture level city.

Li Zhaodong provided unified commodity resources with the head office, unified market operation mode, free posters, packaging bags and wrapping paper, so that the goods could be shipped within 3 days.

In order to ensure the successful operation of the franchisee and ensure that the brand value of the love code is growing, Li Zhaodong has been screening the people who asked to join him. One day, he received a call from a girl in Simao, Yunnan. She said she had worked for several years to save 50 thousand yuan, and was preparing to open a chain store of love codes in the hottest [FS:PAGE] street in Simao. Now the front door is rented, only waiting for a contract with Li Chao Dong. She immediately calls the money.

In the eastern part of Li Dynasty, Simao is a small city in the West. Its purchasing power is limited. The success rate of chain stores there is not high.

The other person said 400 yuan.

Although the girl is very confident,