Mobile Bookstands Earn Three Thousand A Day

After graduating from the Department of history of Shandong University of Technology in 2003, Wang Li opened a bookstore on a commercial street near the alma mater, which found a way to make a living and a hobby of reading.

The traditional bookstore is no match for the "professional bookstore", and there are five bookstores around the campus, and three booksellers. The market competition is fierce. So Wang Li's bookstore has been open for more than three months, and the monthly profit is not enough to pay the rent.

When she was worried, a friend gave her an idea to turn the bookstore into a professional bookstore specializing in teaching materials and learning materials.

This reminder gives her the bright light: at present, more and more bookstores are looking at the industry's professional brand as an innovative way of operation. Textbooks and tutoring materials have special channels of purchase and distribution. It is difficult to turn into a bookstore.

Through consulting various materials, Wang Li found that 60% of college students want to be their own boss after graduation. 70% of the laid-off workers want to start their own business, but they all rush to invest, but they often neglect business opportunities.

She saw a story from the magazine that a gold mine was found in a place, so gold rush came from all over the place. When a young man did not join the gold rush army, he bought a small boat and started a ferry business on the river that he needed to go to the gold rush. As a result, he earned several times the income of the gold digger.

It was also inspired by this story that she made up her mind to turn the bookstore into a "pioneering bookstore" in time.

She thought that the pformation would bring a turning point for her bookstore, but unexpectedly, the bookstore's business remained unchanged after the pformation.

She continued to reflect: Although the bookstore has turned into a professional bookstore, but the location has not changed, the reader group is still mainly students, and many students have the intention of starting a business, but before they graduate, they rarely buy books to "talk to soldiers on paper".

In view of this situation, Wang Li had to consider relocation.

She first took a good place in the commercial street with a very large volume of traffic, but asked the rent too high, and it was surrounded by clothes, department stores and other daily necessities. Although there was a large volume of traffic on the surface, there were few really wanted to buy entrepreneurial books.

Since then, she has gone to the book wholesale market for investigation. It is found that those who are really interested in entrepreneurial books are those who have experienced setbacks and those who have gone through the market discipline and still can not find ideal jobs after graduation for several years, especially some direct selling practitioners.

Therefore, she resolutely moved the "pioneering bookstore" to the local Amway headquarters.

She needs to know that her city is quite large in direct selling, and these people come to headquarters almost every week, so these people will go to neighboring bookstores to buy some entrepreneurial inspirational books after they buy them.

As a result, the business of bookstores has gradually changed.

The "mobile exhibition stand" earned three thousand yuan a day. Once a friend in a direct selling business gave Wang Li a message: a few days later, Amway headquarters will hold a report on direct selling and wealth creation at the people's theatre. There are more than 3000 people in the local and surrounding cities to attend the report.

Those who are willing to spend money to buy tickets will never hesitate to buy books if they sell their books and start business.

That is to say, if we can find the right varieties of books, we will surely get a good sales volume at the bookstall on the spot.

As soon as she heard it, she immediately got in touch with the people's theatre. After consultation, the theatre agreed to rent a vacant place at the entrance to the theatre at a price of 200 yuan.

Next, Wang Li made the banner of "pioneering bookstore to let you get on the road to prosperity", and then bought more than one hundred books and magazines based on marketing and wealth creation.

On the day of the beginning of the report, thousands of participants saw the special bookstall as soon as they entered the theatre. They never saw such a complete and new business book, so they poured out their books according to their hobbies.

Until the end of the report, there are still many customers scrambling to pick up books, so that the organizers of the report jokingly say: the report of the fortune making business will become a business book exhibition.

When she reached the end of the auction, Wang Li's more than 400 books were almost sold out, and the turnover was as high as 8000 yuan on that day. This is the two month sales volume of her bookstore.

Because the difference between books and wholesale prices is large, the purchase price of many books is 40 percent off of the price, so on that day, she made a net profit of 3000 yuan.

Wang Li earned money from the exhibition, and tasted the sweetness of exhibition books.

In order to reduce operating costs, she simply contracted her own business bookstore to others, recruited two part-time female college students, specialized in exhibition and mobile bookselling, and paid close attention to all kinds of exhibition information published in the newspapers.

She learned from the newspaper that a meeting of supply and demand of affordable housing will be held in the local area, so she bought a book such as "bank mortgage guide", "how to avoid buying a trap", "how to buy second-hand housing" and so on. At a very low price, she rented a small space at the meeting, and put up a billboard "spend more than ten yuan, please buy a specialist", and set up a mobile bookstall.

Because the customers attending the meeting are all buying the house. If you have such a full property book, you will buy one or two books for reference.

Some real estate developers also bought some decoration guides, home design books and other books as souvenirs to customers who signed the purchase contracts, so that the sales volume of Wang Li's mobile bookstall soared.

Apart from attending local exhibitions, she also traveled north and south to participate in various national conferences and exhibitions.

In November 2004, Beijing hosted the international financial fair. Wang Li quickly arrived in Beijing with an employee. He first agreed with a regular book wholesaler, selling various kinds of financial books on credit, and selling them in half a month.

In order to attract customers, she focused on selling "puppy money" and "becoming a rich man not difficult" and other financial bestsellers at the exhibition venue, and preempted the introduction of the CFP (Financial Planner) examination material that has just been organized by the China financial planner's standards committee. One of the financial institutions attending the Expo even ordered 3000 textbooks from her once.

As a result, her mobile bookstall earned more than 20 thousand yuan during the week.

The two men, travelling in a long distance bus, came back with their money in their seats.

Later, she constantly let her "mobile exhibition booth" touch more fields.

At the auto show, she sells cars, books and Auto magazines. She sells "golden stone appreciation", "guide to antiques collection" and "the complete collection of cultural relics in past dynasties".

In order to develop her business, she also went to the rural materials exchange Congress to hold a "science and technology to the countryside" campaign, selling some agricultural books such as farming, planting, pest control, and so on. As a result, Wang Li also completed his dream of making money while providing convenience for others.