Conceptual Entrepreneurship: How To Turn Ideas Into Gold Mines

30 years ago, Fred Smith, an American investor, was spotted by a venture capitalist who had an overnight idea. He founded FedEx.

Today, FedEx is the largest express pportation company in the world and operates in 211 countries around the world.

When a lot of people are still puzzled by the lack of capital and technology, there are such a group of dreamers who, from the keen sense of market and new business ideas, have turned from ordinary entrepreneurs to entrepreneurial Entrepreneurs: the first online bookstore, the first search engine website Yahoo, the first auction website e-bay...

These successful cases have led to the emergence of "conceptual entrepreneurship". More and more entrepreneurs realize that a fleeting inspiration can also be the place where dreams begin.

What is the concept of entrepreneurship? It is the concept of entrepreneurship, as the name suggests is to create ideas, ideas, entrepreneurship.

Of course, these entrepreneurial concepts must be unconventional. At least in the industry or field that they intend to enter into, it is a pioneering undertaking. Only in this way can we seize the market opportunities and attract the eyes of venture capitalists.

At the same time, these ultra conventional ideas must be operable rather than Arabian Nights.

Conceptual entrepreneurship is suitable for entrepreneurs who do not have many resources. They need to acquire various resources through unique creativity, including capital and talent.

What are the types of concept entrepreneurship? In the view of entrepreneurs, conceptual entrepreneurship involves a lot of creativity and ideas.

In fact, the concept of entrepreneurship is just a new formulation, and as an entrepreneurial mode, it has existed in many successful business cases.

The following four major types of conceptual entrepreneurship are used to explore the true face of Mount Lu: the case of "the true colors of Mount Lu": the Frenchman, with his own unique ideas, has changed the fate of old newspapers.

In Bailey's opinion, everyone is sensitive to his birthday, hoping to receive special gifts, and the traditional gifts such as flowers and cakes can not well reflect the birthday particularity because of its short duration and universality.

So he founded a "history newspaper archive company", selling old newspapers as gifts and selling them to the same date of publication as the date of publication.

On the surface, Bailey sells only a "day", but it catches people's pursuit of individualized psychology, and at the same time, he also grasped unique business opportunities.

Today, Bailey can sell 250 thousand old newspapers a year.

There are many opportunities for success in the analysis of Crocker's imagination. The invention of aircraft originated from the idea that "Ford can fly like a bird like a bird". David H's bizarre idea created "flying mail" - e-mail.

Entrepreneurship is also the case. Unique creativity can sometimes become a kind of venture capital, and it has the magic effect of taking advantage of the sword.

Of course, different ideas will be doubted or even taunted at the beginning of their business. They will not be tested if they can be tested.

Case study: Mallet is currently engaged in the disinfection milk bottle business. His entrepreneurial inspiration comes from an outing.

Mr. and Mrs. Mallet took their children on a tour, and found no bottles when they were feeding the children.

They bought a bottle from a nearby store, but they could not sterilize the bottle, and the idea of making sterilized milk bottles flashed.

After hard research and development, Mallet launched a recyclable sterilizing bottle in 2000.

The sale of the products is very popular, and the annual sales volume in Britain and the United States is over 4 million.

Every person will encounter big or small annoyance problems in their daily life. Some people will complain about a few things, but others will find business opportunities from their own experiences or friends' dilemmas.

For example, in the evening, when walking the dog, the car was hit by a different point. The pet reflector was introduced, and it was discovered that the child would not start using adult sucker to produce curved straws.

If this type of entrepreneur can catch the trouble at once and catch up with the problem, he will turn the corner and come up with the magic formula to solve the problem. The chance of success is very high. Of course, the problem must be universal.

Ma Huateng is originally a "super net bug". Now it owns a network service company with more than 200 million registered users. Such a great change has only come from a sudden idea: "paging" friends on the Internet.

This is the most popular way of communication today, QQ, which functions like pagers in everyday life, but it is more convenient to use the network as a carrier, and it can roam all over the world, so it is known as the "network pager".

The idea of "copying" has changed the habit of communication among hundreds of millions of people, led a new network culture, and created a new profit making mode.

It is not always the first "crab eating" person in the new field to analyze business success. Sometimes their entrepreneurial ideas come from the mature field, but they are innovating in some aspects.

If you are not the king of ideas, but you will be able to draw inferences about one another, you can try to copy the original concept of one industry to another.

The advantage of cross industry replication is that there is a model to follow, and there is no need to fumble, but whether different industries can successfully change their business patterns is a test of the wisdom of entrepreneurs.

A case study of the overseas pplant of QQ: the Guangzhou east line company and Tencent Inc signed a 7 year paid use agreement on the logo of the image. At that time, many people doubted how much profit could be brought by a small penguin with a red scarf.

He Zhijun, general manager of Dongli bank, has seen business opportunities from the success of The Walt Disney Company in the United States: QQ has more than 86 million registered users, and users are mainly young people. They have a strong purchasing power for fashion products.

So, "Dongli bank" put forward the concept of "Q Q life" cartoon lifestyle, and developed about 10 kinds of products, including QQ, Penguin logo, and more than 100 kinds of chain stores in all parts of the country, including comics, fine toys, watches, clothing, bags and so on.

The analysis of the "Dong Li Xing" of the company is originated from the world-famous The Walt Disney Company.

Mickey Mouse, Donald Duck, snow white and other cartoon characters have become an inexhaustible source of money for The Walt Disney Company.

"Dong Li Xing" is the pplant of the "Disney" entrepreneurial thinking and profit model.

If you often travel abroad or browse foreign information, be knowledgeable and insightful, you may as well move back the fresh ideas from abroad.

This is the most convenient way of starting a business. There is a mature mode. But we need to pay attention to cultural differences. We need to make localized pformation of the concept of entrepreneurship abroad so as not to avoid good ideas. The concept of how to become a gold mine can create an enterprise. The concept of entrepreneurship sometimes has 42 magic effects.

But hundreds of thousands of ideas are hard to count. Just like sand, how can entrepreneurs start out a golden entrepreneurial idea?

Hu Liwei, general manager of Weiyi software company, pointed out that if we want to turn the concept into a gold mine, we must go through two important steps: one is rigorous analysis, the other is rigorous analysis.

Entrepreneurs should make a calm and detailed analysis of entrepreneurial ideas, understand whether their creativity is ingenious, whether there is a strong market demand, whether they are operable, and whether there are any protective measures to prevent "cloning" in the process of implementation.

On this basis, the most promising and relatively risky venture plan is determined.

Two, consultation.

The realization of any dream requires practical implementation and relies on many external conditions.

Therefore, before the action of concept entrepreneurs, the best advice is to listen to all kinds of opinions and suggestions, such as successful entrepreneurs, venture capitalists, entrepreneurial consulting agencies, etc., and their valuable experience and professional guidance can often play a role of turning gold into gold.

Hu Liwei wants to start a concept entrepreneur, but he says that entrepreneurship requires creativity, but creativity is not equal to entrepreneurship.

Entrepreneurship requires all kinds of factors such as technology, capital, talent, market experience, management and so on. If we only start with ideas, we will not work.

Take IT entrepreneurship as an example. Many people think that a few young people, an idea, a patent technology, a venture capital, occupy a market, get on the stock market, and then get rich overnight.

In fact, IT business process is very complex, from creative ideas, to raise funds, design research and development, marketing and so on, you need to experience countless links, any one link problems may lead to entrepreneurial failure.