White Collar And Luxury Brand Goods

The office women who are sensitive to fashion and constantly changing styles believe that instead of eating or drinking for months to buy a new brand, it is better to buy a second-hand brand name, which can be changed frequently, dislikes and sells cash.

In Beijing, which is also strong in the buyer's market and the seller's market, second-hand brand consumption is forming a complete circulation economic chain.

The fashion white-collar workers change their handbags every quarter, "stars also buy second-hand brand names. In our office, buying second-hand brand names is a tacit understanding for everyone."

Lei Lei, a pharmaceutical network company in West Ring Plaza, is a fashion stylist. At weekends, there are a group of colleagues who are just as enthusiastic about fashion as they are fans of second-hand brand names.

"My colleagues around me changed their nameplates in one or two months on average, and I changed them a few months," he said.

Lei Lei told reporters that their work talks about the need for a brand name package.

Although the income is good, but because the update is too fast, tens of thousands of famous brand bags at most life expectancy not more than half a year or a little bit distressed.

Before buying and selling second-hand bags, Lei Lei could only send GUCCI's big pocket to her mother to buy vegetables.

Under the guidance of her colleagues, she now sells an old bag to revitalize the money even if she buys a new bag.

On the average, the second-hand store sells one bag per day, the second hand brand store in Beijing is a new thing that has appeared in the past two years, while Hongkong's "Milan station" and "Paris station" have become fashionable followers' shopping paradise.

The V2 luxury exchange store, located in Jian Wai SOHO, is the first luxury store in Beijing to sell second-hand brand name bags.

Reporters saw here that less than 30 square meters of shops were divided into several rows of handbags, satchel and other top brands such as LV, PRADA, GUCCI and LANCEL.

The prices of goods in the store range from several hundred yuan to several thousand yuan, and each shows a discount on the basis of the original price according to the old and new degree. For example, a chessboard handbag of LV takes the original price of 10 thousand yuan, and the price of eight or nine new second-hand bags is 5800 yuan.

Many products are out of print, limited edition, and even have not entered the domestic market, such as LV's cherry series and CUCCI's "amoeba" series, are the most sought after products.

Gao Bo, director of V2, said that the two years of the first two years were difficult, and now dozens of bags can be sold every month, with an average of one bag per day.

30% of the money spent on a brand name is a brand name for several months. The biggest advantage of second-hand brand names is the advantage of price. Some packages do not seem to be two different from the new ones because they are well maintained. But the price is only six or seven of the original price, and the two circulation also lets the famous brand bag share more with a low price.

A new brand name bag is about 10000 yuan to 15000 yuan, but after three months, it can sell it to a discount store from seven to twenty percent off, which is equivalent to spending 20% to 30% dollars on a new bag.

Similarly, if you buy a 70% new LV, you can sell it again from four to half off in the next few months, which is equivalent to 20% to 30% of the original price and enjoy a famous brand consumption.

Reporters also learned that quite a few of the customers bought bags from here for a few months and then brought them back and sold them. If properly maintained, sales will be good.

The source of secondhand goods is frequently sold. The reporter understands that the goods in these second-hand stores are mainly sold on familiar customers.

In the absence of regular brand second-hand stores, the network is an exchange platform, but many people are not at ease about this exchange mode.

"There are fake goods in the bags, some of them know that they are deliberately sent."

The most popular LV and GUCCI are counterfeit areas, and the products should be distinguished by rich luxury goods.

The age of consumers of second hand bags is between 25 and 35 years old.

According to Gao Bo, most of those who sell second-hand bags are white-collar workers who often have the opportunity to go abroad to buy new bags, and they are able to get a relatively cheap and fashionable brand.

Some of the people who come to buy bags are fond of second-hand bags, such as LV's light coloured straps, the new ones are stiff white, and the old ones are round honey.

The reporters also learned that the profits of the stores on the economic chain came from the rental of consignment, and merchants needed to extract a certain percentage of consignment management fees from the selling price of consignment goods, the general Commission being 5% of the selling price.