Expert: Online Serial Is More Profitable Than Publishing Books.

What are the unique skills of websites competing for the resources of traditional novels?

Yesterday, Hou Xiaoqiang, CEO, who appeared in Hangzhou to participate in a Digital Publishing Forum, told reporters that traditional writers can earn more money on the Internet. The cooperation between the Internet and traditional writers can achieve a win-win situation for both readers and readers.

Starting from the September "national 30 Provincial Federation of writers' novel competition", the buoy news has attracted enough attention.

It is reported that starting from the beginning of this year, the Chinese network signed with 18 best sellers, Hai Yan, the world hegemony, Ning Caishen, Rao Xueman, Cang Yue, and so on.

However, when Sina signed 11 "literary Henan army", such as Zheng Yanying, the Chinese net started a news conference in Beijing, officially announcing the news to the outside world. At the same time, it also took the "Mao Dun literature award" finalist work "off" and set off a new trend of traditional novels touching the net.

In this regard, Hou Xiaoqiang said that cooperation with traditional writers is a way to return to the source.

"Writers publish books is to let more readers read, and the network just provides such a broader platform, which can not only maximize the audience, but also maximize the interests."

According to their understanding, these novels are published on the starting point of Chinese Internet, and they will be charged according to the "serialization, segmental charges", and the proceeds will be shared equally with the writers.

Hou Xiaoqiang said: "we usually charge according to 3 cents per thousand words, and then get 55 of the proceeds from the writers, and some of the best sellers even get 7 to the writers.

In September, the novel "the 30 Provincial Writers Association competition" is a one-time buyout.

A simple book can be counted. The royalty rate of a traditional writer's paper book is about 15%. A book is priced at 10 words and 20 yuan. Each book can earn 6 yuan, and 100 thousand copies can earn 600 thousand yuan.

If it is published online, with a computation of 3 cents per thousand words and a click of more than 400 thousand (100 thousand x 0.03 yuan * 400 thousand =120 million), the income of writers can exceed the profit earned by paper books according to the proportion of 55 websites and writers.

Guo Jingming's "little time" has been published for nearly 2 months, with more than 1 million 100 thousand hits. Zheng Yanying's "breathing to moaning" has published more than 500 thousand hits in the past 3 months. The new Qin Mao Dunwen prize winner Jia Pingwa's "Qin Qiang" published shortly after, with hits exceeding 180 thousand.

Can the Chinese net earn money from the high royalties?

Hou Xiaoqiang said, "the cost of publishing novels on the Internet is very low. Unlike paper books, they spend a lot of money on printing, pportation and so on.

At the same time, we have a huge customer base, and now there are more than 2000 registered users, and the daily traffic volume is approaching 300 million.

At present, the two websites, Jinjiang original website and red sleeve, add more than 80% of China's Internet literature.

"We now have 18 best-selling author's works, and their paper books have good circulation, so we are not worried about not making money."

Hou Xiaoqiang revealed that in addition to "robbing writers", the starting point of Chinese net will be aimed at the famous publishing houses and publishing groups in China. At present, negotiations are going on, and soon another wave of "big action" will be launched to open up a vast market for online reading of traditional books.

At the same time, the Chinese network is discussing with China Mobile the development of mobile phone novels, and Hangzhou will become the base of Chinese mobile phone novels.