Ice Bar Creates Campus Legend

Mention "summer love" ice, almost no one knows in southwest Shijiazhuang high education area, nobody knows, ice bar's name is romantic, and its development process is legendary, because ice bar boss Yin Lizhi is still a junior student in school.

The "summer love" ice cream is mentioned in Shijiazhuang. In southwest high education area, almost no one knows, nobody knows, the name of ice bar is romantic, and its development process is legendary, because Yin Lizhi, the boss of ice bar, is a junior student in school.

The origin of high school: the high school aspire to dream of entrepreneurship and reporters and Yin Li Zhi in the Xia Zhi ice cream bar on the west side of Hebei Normal University.

Yin Lizhi, the operator of ice bar and 05 grade third student of Hebei Normal University Business School, warmly greeted them.

Reporters can not imagine that the shy boy in front of him is a "boss" with three years of entrepreneurial experience.

"My hometown is in the rural area of Hunan, my father is in the household farm, and my mother is working in Guangzhou for me to go to university."

Yin Lizhi said that compared with many other self startups, he had the same wealth - "poverty".

Because of poverty, he had a strong dream of starting a business as early as high school, or because of "poverty", the dream of starting a business always urged him to study hard and eventually turned his dream into reality.

The first attempt: self employment starts from the "second-hand goods". Yin Lizhi, who has just entered the university gate in 2005, has been thinking about doing a career in the university stage.

Soon after he joined his classmates, he founded the "Zhi Xiang business association" and began his first business practice. "At that time, we had little experience, and we thought of running a second-hand trade fair on campus, collecting some old clothes, books and sports equipment from our classmates, and then helping them resell them."

Yin Lizhi said that the activity had a great influence on the campus. Although it didn't earn much money, it accumulated a lot of experience for itself.

With his successful experience, Yin Lizhi also organized a business competition through Zhi Xiang business association. He found many entrepreneurial inspirations from the contestants' plans.

So he launched Korean training courses, part-time information center, and building Taobao house. In a short span of a year, Yin Lizhi tried different industries. But due to the lack of good business models and creativity, these businesses finally stalled.

Development: summer love ice bar achievement entrepreneurial dream, several times practice experience, let Yin Lizhi gradually rational, he wants to find a better project, so he issued a questionnaire in the school, investigated the way of consumption of students, finally decided to start a "ice bar" project.

I should say "summer love" ice bar is my real sense of entrepreneurship.

Yin Lizhi said, at the beginning of the ice bar, he and his partner raised twenty thousand yuan of funds, and reported the project to the school. After being supported by the leaders, they applied for an open space to the school.

However, due to insufficient funds, Yin Lizhi and his partner could only find their own building materials, and mix sand, cement and interior decoration to do their own work. It took more than two weeks to build the "ice bar" hut. The next purchase of raw materials and equipment made Yin Li take a lot of thought: "through that experience, I learned to shop three goods and learned how to negotiate business."

In May of 2006, "summer love" ice bar officially opened. Due to the early work in place, ice bar opened to business, and business was booming: "in the first month, it made a profit of 2000 yuan!"

Yin Lizhi told reporters that the initial profits of ice bar gave him a lot of encouragement, but the road of entrepreneurship was hard after all. Soon, ice bar appeared immature technology, poor ice flavor, and ineffective capital turnover: "at that time, we all had no money to buy raw materials, and a few employees could not afford to work."

Fortunately, in the most difficult time, the students of "Zhi Xiang entrepreneurship Association" supported him, and we all worked together to tide over the difficulties.

The desire to set up a chain restaurant and ignite passion and dreams is now on the way. Now, the operation of the summer love ice bar has entered a stable period. It has 3 fixed employees and 4 hour workers, and has maintained stable turnover every month.

Speaking of development, Yin Lizhi is full of confidence. He told reporters that at first, his idea was narrow minded, only locating the shop in the ice shop. In the future, he would increase the product variety and develop it into a leisure bar.

"I will graduate in a year, and I will continue to operate the summer love ice bar, and make it a chain leisure restaurant."

Yin Lizhi said that he and several students have begun to ponder the next business plan: "we are planning an advertising company, the main business is to do desktop advertising."

Yin Lizhi said that the plan is ripe, but there are some problems in funding, and I believe that the company will come out soon.

"With the learning attitude, learning from the experience, technology and attitude of successful people, we should start with a common heart, persistent efforts and young people's passion to start a business," he said.

This is Yin Lizhi's inspiration for entrepreneurs who have entrepreneurial dreams.

Self employment has become an effective way to relieve the pressure of College Students' employment. However, due to lack of experience and other reasons, many college students who dare to go out of school do not dare to act.

This is a series of reports on the entrepreneurial story of college students. We hope that their successful or failed entrepreneurial experience can provide some inspiration and inspiration for those eager and ready to start business. At the same time, we welcome readers to actively participate in our topic.

Xu Qiyun, editor in chief: