Pioneering Project: Raising Miniature Pigs
Pork prices soared in the second half of 2007, raising pigs.
Pig farmers, builders, pig owners and real estate owners raise pigs, and even those who engage in IT have to raise pigs.
Li Jiangning is also optimistic about the business opportunities of raising pigs. At the beginning of last year, Dadukou's household appliance owner was also a pig farm.
But unlike other people, he raised not a fat pig, but a little piggy - he was only more than 30 centimeters tall and weighed about 5 kilograms.
Despite the recent decline in the pig market, Li Jiangning's pigs are in short supply.
Although each kilogram sells for 80 yuan, the person who can come to taste is still in an endless stream.
According to his current scale of farming, he can earn 160 thousand yuan in a year.
There are a group of pocket pigs in the mountains. They pass through the mountains and pass through the forest path. Yesterday, reporters saw a pig raised by Li Jiangning in a mountain not far from east springs in Banan district.
At first glance, they are reduced versions of ordinary pigs.
The appearance is beautiful, the middle white two heads are black, the head is short and short, and the height is only a foot long.
According to Li Jiangning, these pocket pig names are called "Bama Xiang pig", which is produced in Bama Yao Autonomous County of Guangxi.
This kind of pig grows slowly and no longer grows more than 45 kilograms. It is one of the rare miniature pigs in the world.
"Not too small, but it has unique meat taste and high nutritional value."
Li Jiangning told reporters that because the Bama pig is generally used in Mountain Natural stocking, so the meat is tender, fragrant and sweet, fat only accounts for 18.8%-28.1% of ordinary pigs, which fits the needs of healthy life of urban residents nowadays, and is very popular in the market.
During the Spring Festival, we made a roast suckling pig, which sold 80 yuan per kilogram.
Li Jiangning said, at this price, there is still no need to worry about business.
During the Spring Festival, the first 90 pigs were robbed in less than a month.
Excluding costs, two months, 90 small pigs made a net profit of 30 thousand yuan.
A year ago, Li Jiangning was a complete layman for pig raising.
Before raising a pig, he raised chicken and duck farming in the country.
However, in 2005, the national avian flu gave him a punch.
By 2007, farms had been unable to make ends meet.
At this time, the price of pork is rising, and all kinds of private capital have been involved in the pig raising market. Li Jiangning is also thinking.
However, this time he decided not to raise traditional commodity pigs, but instead to raise special pigs, because "we all want to squeeze a single log bridge, and finally we will not make money".
Li Jiangning had a chance to see the introduction of Guangxi Bama Xiang pig in CCTV column, but no one in Chongqing market ever raised such a pig.
"Market gap is business opportunity!"
Last March, Li Jiangning pieced together 30 thousand yuan and ran to the original seed farm of Bama Xiang pig in Guangxi, and introduced 30 breeding pigs.
From the introduction of piglets, Li Jiangning spent almost every day with these black and white guys, cutting grass, feeding, mating, and epidemic prevention.
No matter how small the operation itself, became a veritable pig keeper.
At the end of last year, Li Jiangning's piglets began to give birth, producing more than 90 piglets.
In the Spring Festival this year, Li Jiangning's piglet is catching up with the peak season for pork consumption.
Only through the introduction of friends and relatives, the 90 pigs were robbed in less than a month. The pigs were quickly conquering many diners.
Li Jiangning said, at present, the market is in short supply, and the newly born piglet has not been slaughtered, and has been booked.
At the moment, Li Jiangning is visiting the site of the main city, and is planning to open a Bama pig store and sell the piglets as pets.
Li Jiangning said that Bama pigs are resistant to disease and are not easy to get sick. They will not grow up or smell too much. Many families in Guilin and Jiangsu and Zhejiang are raising pets like this.
* at the moment, pet pigs are also a blank in the Chongqing market. Is there any huge business opportunity?
Cost and benefit analysis: feeding cost: the comprehensive feeding cost per sow is 3 yuan / day, about 1080 yuan per year.
The output of each pig is two times a year, with 8~10 per head.
According to the survival rate of 85%, 13.6 sows per year were born per sow.
Gross profit: pigs are sold at a weight of 6 kg.
Take * * roast pork for example, pork is 80 yuan / kg.
The total output value of each sow is 13.6 x 6 kg / head 80 yuan / kg =6528 yuan, gross income is 6528 yuan -1080 yuan =5448 yuan.
Pure profit is calculated in terms of cost and profit. Each sow can get a net profit of 2724 yuan a year.
Li Jiangning's farm has 60 sows, and its annual profit is about 160 thousand yuan.
In order to get rich in the market, we should try to get rich in the market, but the market gap is not necessarily so easy to find.
The price of pigs is fluctuated by the market.
Li Jiangning raised a pig and let the market take its course.
This is the charm of market segmentation.
There is no coincidence.
A chicken kept in a chicken farm is used for laying eggs, called layers.
Some specialize in eating meat, called broilers.
The owners of Chongqing's "chief captain, the old chafing dish" are specially used for stew soup, which is called "drowned chicken".
It is said that there is no official listing yet, and some people have already asked for a taste.
This once again proves the unlimited business opportunities of market segmentation.
In the eyes of Li Jiangning, he learned that he was able to moisten most of the farmers' days when he was sad. In the final analysis, he combined with the topography, physiognomy and environmental conditions of his farm, and maintained the special varieties.
Li Jiangning said that Chongqing businessmen like to follow suit, so that everyone can grab food in a pot, which is bound to cause disorderly competition between industries. Finally, it is hard for everyone to earn money.
In his mind, the market gap always exists. Even if the pig industry is mature, if we break the market, we can still find many gaps.
We must learn to exploit loopholes and drunlock the doors, to achieve the goal of "people without me, people have me new", and focus on a market where demand is fixed and underserved, and bring a unique, better product or service into the market.
"I only want to talk about three points": in fact, the boss should have a train of thought, that is, develop all kinds of dishes with this piglet as food ingredients, and cooperate with restaurants to promote.
Dishes are famous, and there are more people to eat.
"Swallow": this kind of piglet can be used as a pet and can be eaten, and the business should be good.
The "passers-by": now it looks like an exclusive business. The price is good.
But if everyone comes to raise a pet pig into a buyer's market, what should Lao Li do?
Xu Qiyun, editor in chief:
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