Start Up Project: Get Out Of Millionaire In Florist Shop

My name is Zhu Li. After graduating from university in 2000, I entered a department store for planning. I was fired by the company at the end of the year, because I accidentally offended my immediate superior.

I like to walk around, and as long as it is a day off, people will slowly wander around the blocks.

Unlike most of my female compatriots, my attention is basically on searching for new business additions in the city to see if there are any business opportunities that are suitable for my own business, because owning a wholly owned business has always been my dream.

Now, no job. 30 days a month is a rest day.

So I decided to visit the coastal cities.

But after searching for a week in Guangzhou and Shenzhen, I was still empty handed.

I decided to go to Shanghai.

When I walked into a decorated flower shop in Pudong, I was immediately attracted by several bouquet of roses that were beautiful and colorful.

I saw a picture of a florist's boss on a petal of a rose. It was amazing.

What is even more remarkable is that some of the cartoon designs on the petals have a visual effect of relief relief. According to the female shopkeeper, this is a special method of printing flowers on the petals with special flower printing machines. The old method of carving patterns on the petals with laser beams is not only effective, but also makes the production process more exquisite, and it will not damage the beauty of the petals, and the printed materials do not contain any toxic substances.

The most important thing is that every flower is unique. This is the best romantic gift for modern people who pursue individuality. I also put it out of the shopkeeper's mouth. Such flowers are rarely seen in the domestic market, especially in the mainland, which is basically a blank market, so the profit is quite high.

I listened to my secret excitement and realized that the opportunity had come.

As soon as I got home, I began to buy machines, choose shop sites, and contact flowers wholesale merchants.

On the eve of Valentine's day in February 10, 2001, my first romantic flower shop opened in the vicinity of the new century shopping mall.

The flowers are printed on the flowers, because they are close to Valentine's day, and the flowers here are all different from each other. Those beautiful petals are some kinds of warm cartoon cartoon pictures, some are love poems at all times and in all over the world, some are cupid of love, some are naive, and some are old, some are passionate kisses.

In addition, I also printed the romantic photos of lovers on the petals according to the requirements of the guests, and printed the blessing words beside them.

So at the beginning of the business, business was very hot.

Although the price of flowers I sold is two or three times higher than that of a nearby florist, everyone is still very fond of it. The shop is crowded with fashionable men and women every day.

A month later, my gross profit reached 20 thousand yuan, and one morning, a middle-aged man walked into my shop, and he was soon attracted by these beautiful and fashionable flowers.

He excitedly told me that his wife was going to open a new clothing store in a few days. He came to buy the flower basket to celebrate his wife.

When it comes to opening, there are sure to be a lot of friends who will send flower baskets to the scene. He hopes his flower basket is the most noticeable! Even if the price is high, it doesn't matter.

Oh, yes! There are many shops and companies open in the city every day. How come I never thought of such a big market? I readily agreed to his request.

On the basis of many communication, I finally decided to print their family photo on the petals, and printed: your success is the happiness of our family.

When I saw the flower basket, I found it was a newly opened clothing city. Many shops were stepping up their decoration. It was estimated that the time to leave the industry was not far away.

When my flower basket arrived, it caused a great sensation.

Everyone was very interested in this special flower basket. Not long after, many shopkeepers took the initiative to contact me and customize the flower basket with special features and jubilation.

Next, I sent people to find the stores, shops and companies that are going to open in the nearby districts, and then send fine samples and publicity materials.

Before long, a large number of orders came like snowflakes.

In order to keep abreast of the trend of the times and let our mind remain at the forefront of the market, I constantly pay attention to all kinds of fashion magazines and websites.

The floods in the summer of 2002 brought huge losses and injuries to the people.

When I learned that the major media and famous enterprises in the city had to give condolences to the elderly in the disaster area, they actively contacted the local media organizations and offered to provide flowers and flower baskets to the performers at cost price.

Because of the outstanding character of the flowers I made, there are floods on every petal and everyone struggles to fight against floods. Some flowers also contain moving and inspiring verses, so the organizers are very happy to accept my carefully prepared love.

In the performance of the show, journalists from various units reported the large condolence performance, and they took the flower basket made by me as a highlight.

One week's consolation performance is not over yet, and my new romantic flower house has become a household word.

Because of my characteristic flower management, I became the "flower shop boss" in my neighborhood.

At this time, many friends and relatives suggested that I should take some special measures such as "discounted sale" and "selling at a loss" and so on, so as to crush other florists so as to achieve the purpose of monopolizing the market.

After careful consideration, I decided to take another way to expand my market.

I took the initiative to contact several other florists, and sold them with their own characteristic flowers at a very low price, and accepted them to order personalized flowers according to their customers' needs. After they were done, they were charged back to them at a cost of 2 yuan.

In addition, on holidays and holidays, I plan promotional activities with several flower shops to dress up the romance of this block.

I don't know if I want to crush other flower shops. When people look at such a large block, only a florist in my shop, the gold rush will swarm into a big shop, and it will be impossible for me to have a strong flower like me.

Therefore, I must strive to maintain the current "market ecological balance".

Through their own efforts, by the beginning of 2003, I had 3 Direct stores and 1 creative design studios with a total turnover of 300 thousand.

In 2004, I decided to increase my business model and expand my sales scope through the Internet to occupy more markets.

At the opening of my fourth new romantic flower shop, my first new romantic flower shop opened on the website and launched a series of featured dried flowers with the theme of "urban love story".

Many people think that the key to flowers is a "fresh" word. Once the flowers are dried up, they will become a waste product. No one will ask for it.

So, the practice of selling flowers to online sales has never been looked up to.

But that's the business opportunity.

Because the patterns printed on my flowers are permanent, they will not fade. The shapes will remain on the surface of the flowers forever, and they will shrink with the petals drying.

Therefore, before the flowers fade, they are made into dried flowers with personality and beauty, and then sold online, so that new money making channels will be opened.

The focus of online shops is popularity.

I have taken many ways to promote my online store.

As soon as new products come out, I will update the pictures to my shop at the first time, and all of my 5 shop brochures contain my shop address. Every customer who comes to my flower shop will receive a beautiful publicity brochure. Customers can easily access and order on the Internet easily, conveniently and quickly.

Apart from that, I also worked with two local magazines to make some special plans for the romantic personality of modern fashion youth.

It has not only consolidated the fashionable position of "new romantic flower shop" in everyone's mind, but also became the designated flower shop owner for various media organizations. Some overseas offices in the local area also specified that I should provide them with personalized flower services.

In 2005, no matter whether the flowers sold in the shop or the dried flowers sold on the Internet were popular with the market because of their unique personality and romance, I was negotiating with the florists and negotiating for a 1 million 200 thousand yuan investment to establish a flower breeding base.

I want to let my flowers print more wealth!