Start A Project: Play A Child.

Nowadays, only one child has more children. Their parents and grandparents love them very much, and most of them will satisfy their needs, such as satisfying their desire to buy toys.

But now the toys are very expensive, hundreds of millions of dollars, children can not play for a few days, fresh strength is not willing to play again, it is a waste.

Parents are often in a dilemma when facing children's demand for toys.

Based on this, open a children's play bar, buy all kinds of fun toys, and collect tickets properly, so that children can enjoy themselves enough.

Marketing and planning: 1. has fewer competitors in the market at the beginning of its operation, so it can adopt a strategy of relatively high price and high promotion so as to ensure the cost recovery as soon as possible.

After entering the mature period, with the addition of some imitators, fierce competition will reduce the cost and attract customers.

2. do a good job in sales promotion.

We can adopt a two pronged approach for parents and children.

For children, print some flyers with cartoon characters, words need not be much, but there must be a motivity.

For the parents, the leaflets should focus on playing, affordable, toys regularly sterilized and hygienic.

You can also open the market by giving admission tickets, opening the first 5 days of discount service and so on.

3. operators can provide a kind of "renting" service at the same time, that is, parents only need to pay some deposit according to the value of toys, so that they can bring their toys home, play enough enough to send them back, and pay the right amount of rent according to the number of days.

4. can sell children's favorite snacks and so on, so that "play bar" become a vibrant "children's paradise", but also increase revenue.

Investment and operation: 1. location is best located near kindergartens and primary schools to facilitate children to play.

The rental area should not be too small, at least 100 square meters.

2. toys generally have not long service life and are easy to fail. Therefore, before the opening of the business, detailed cost accounting should be combined with their life expectancy.

Set the bottom line to ensure profitability.

For example, buying a batch of toys costs 5000 yuan and their life expectancy is 5 months, and at least 1000 yuan a month should be guaranteed, if the cost profit margin is 100%.

At least 67 yuan a day should be sold.

3. toys are upgrading rapidly, and we need to keep up with the trend and constantly update them to adapt to the novelty and wonder of small customers.

This is a good idea and worth improving.

Inspired by the weekend full of children's entertainment center on the two floor of central shopping mall, children's play in the commercial center also meets the needs of parents in shopping malls, killing two birds with one stone.

Large residential areas are also worth considering, so that children will not be bored.

Children can play the theme of children's play and design different themes according to their children's age, sex and personality.

Such as intelligent, manual, cooperative, fitness, adventure, magic, auxiliary medical care and so on.

The organizers can also organize various activities to make an impact.

The toy itself is also worth considering, such as the acquisition and auction of second-hand toys.

It can not only cultivate children's sense of financial management, but also love children who love toys.

Its business scope can be expanded to books, food, stationery, film and television, etc.

Risk warning: the life of a man is to organize and plan. People who play play will play and play with their children.

Understanding children's physiology and psychology is the key to play healthy and integrate into the memory of children's growth.

Xu Qiyun, editor in chief: