Venture Project: Discarded Popsicle Stick =15 Yuan Mobile Phone Chain

Many people in the business world dream of "no capital, no profits". This is not impossible to achieve. Smart people can use these seemingly useless things, use skillful hands and talents to turn these things into treasure, revitalize themselves, and create wealth for themselves.

From today on, this column will share with you some of these stories to see how creativity can be turned into stone.

Who cares about an ice lolly stick thrown away in a dustbin?

However, in a "checker shop" in Nanluogu Lane, the reporter was surprised to find that these unused ice sucker sticks turned into a chain of mobile phones, small pendants and ornaments, which cost 15 yuan to 80 yuan, though they were expensive, but many young people broke up.

After a visit, the reporter found the owner of the painted ice sucker stick, "the little fish". Actually, they were two young girls, ZERO in Guangzhou and YOKA in Beijing. "That little fish" is their brand and studio name.

The two girls had no experience in business, but they embarked on the road of entrepreneurship with their unique creativity, alternative sales channels and persistent environmental concepts.

As a continuous business behavior, this mode will be more reliable than the designer's ability and quality in the early stage. Therefore, how to establish and cultivate several or even dozens of creative ZERO, and establish a scientific management mechanism, flexible marketing and brand promotion mode is an important and difficult part for the expansion and replication of this business mode. I believe that through market discipline, they will solve these problems and continue to be successful. Business Creativity Index

Creativity: from the commonplace, YOKA, who created extraordinary Beijing, said that she and Guangzhou's ZERO were "friends" on the Internet, and the two were like-minded. So last year, they opened a shop on Taobao to sell their original hand painted canvas shoes and T-shirts.

ZERO is responsible for hand painting, YOKA is responsible for promotion and sales.

ZERO, who had painted some of the color on a eaten popsicle stick, discovered the wonderful effect. So they tried to paint the first series of works on the popsicle stick. 35 sets of Olympic events were originally designed to entertain themselves, but unexpectedly they were popular in the online store. Soon after, the works also won the best works of the sports vision creative arts competition jointly organized by Adidas and VISION youth vision.

From then on, their ice cream sticks could not be collected.

YOKA said that their idea is to find creativity, achieve creativity and disseminate creativity in those ordinary things, and waste things can also turn waste into treasure.

The theme of their ice lolly sticks is also the most mundane things and scenes in life. For example, Beijing snacks, Guangzhou snacks series, bean juice and ice sugar gourd, these long history snacks become a cultural symbol on the popsicle stick.

Sales: from the lattice shop, the YOKA found that they had no marketing experience and began to play online shops. As their works were liked by more people, they gradually discovered a suitable sales channel -- lattice shop.

Lattice shop is still a novelty for many people. There are many shelves in this shop, which contain different designer or store goods. People who like Taobao often find surprises in it. The shop is the starting place for many entrepreneurs.

YOKA told reporters that they were stationed in nearly ten shops in Beijing, Shanghai and Guangzhou. The monthly rent is about 2000 yuan to 3000 yuan, which is much cheaper than their own shop, and the risk is much smaller.

YOKA: she is now learning brand promotion. This year, she has registered the trademark and company of the "little fish". Their common ideal is to make the "little fish" an environmental brand. Their product selection, carrier or theme of creation, or derived from common objects in life, or through the pformation of these articles, remind people that environmental protection can be reflected through every detail of life, and it is fun to pform by themselves.

In addition to the coloured drawing of the popsicle sticks, they also painted coloured bottles of old Coke bottles and pformed old newspapers into beautiful shopping bags.

Xu Qiyun, editor in chief: