Venture Project: Outlet Restaurant

It is not a good word to vent the restaurant in the usual definition, but in this fast-paced and high-pressure society, the "venting restaurant" has been so popular that it has become a new business opportunity and even become a "vent economy".

Its starting point is the psychological needs of urban people, and its advertisements are controversial among all parties. In the controversy, this alternative business opportunity has flourished.

Words and phrases: let the restaurant have a hint: to prepare something that can be thrown or smashed in a special room to provide customers with a vent service.

Perhaps you have already heard of the venting of restaurants in France and the gas walls in Philippines. Perhaps you have been lamenting the lack of such a place to relax and relieve pressure in China. Now, all of these can be solved at the restaurant of the dark restaurant of the big whale belly just opened.

Let's vent the restaurant, "vent the fruit" is favored, and the outlet of the restaurant is very similar to the real fruit. There are tomatoes, oranges, peaches, pineapples, strawberries and so on. They are all colorful, soft and sticky.

Its peculiarity is to pick up these fruits and throw them to the ground fiercely, and the fruit becomes a "fruit juice".

After a few seconds, the fruit will slowly shrink back to its original state.

A toy company specializes in this product. This company is located in the store of Wantong Commodity City, where there are more kinds of "vent fruit", and eggs are added.

The product advertised: "if you are not happy, you are in a bad mood and you are criticized, drop me! I will let you fight and crush with you."

Some middle school students or just a small white-collar worker, a girl suddenly bought a box of 12, she said: "this angry vent, usually can also decorate."

Mr. Liu, the manager of the toy store, said that this kind of "vent fruit" retails 6 yuan for wholesale, 4 yuan for wholesale, and sells well, and 100 yuan a day can be sold out in a few days.

The manufacturer of this product is a Industrial and Trading Company in Qingdao, Shandong province. They joined the agency as early as Beijing, and have made a lot of money in this product.

When the reporter asked if the product was so popular, whether the advertisement was in place, Liu shook his head in disdain. "What advertisements have been done? The newspaper experts have been arguing. Some say it can relieve people's pressure. Some say it can lead to violent tendencies of children, and the more they fight, the more they sell."

The reporter later learned that the wholesale price of the venting fruit was 100 boxes, a box of 12, 1 yuan, and the profit was not small.

In the restaurant, the first "vent restaurant" appeared in Beijing, where people could throw plates, sandbags, nail into wood, or even smash a set of one thousand yuan sound until the anger, depression and pressure in their hearts were released.

Of course, all these are paid.

There are three "vent rooms" in the restaurant. The largest one is a picture of a man, a woman and two figures on the wall.

The shop assistant told the reporters that they could be envisaged as people who hated themselves, throwing plates, bowls or other porcelains to smash them.

Each plate is priced at ten yuan, and the price of other porcelain is not equal to one hundred yuan.

However, many people doubt that smashing the plate is a waste, and it will increase the tendency of violence. Psychological experts also believe that this way provides a way for the depressed people to give vent to their feelings, and will not directly hurt the object of contradiction.

In addition, we also show that people pay more attention and attention to stress and mental health.

Mr. Chen, the boss of the company, thinks that the young people of post-80s and post-90s are more fashionable in pursuit of ideology and behavior.

It is precisely in order to comply with market demand, so that more and more depressed people can relieve pressure and release their mood. The boundary shop has launched this "vent" service.

As early as more than 40 years ago, there was a "venting restaurant" in France, attracting a large number of celebrities to patronize the business.

"Venting economy" has been popular abroad for many years, covering extremely rich content.

Let's take a look at the business innovation index of Xi Yonggang Investment Co., Ltd, senior investment manager of venture capital company. Experts commented on the situation.

More and more consumers are eager to experience, and more and more companies are designing and selling experience around consumers, creating activities worth remembering consumers.

The "vent economy" is one of them. Many new economies, such as online games, theme restaurants, entertainment products and service oriented products, can also be summed up in the types of experience economy. This "alternative" economic form has great potential for development, and may even become one of the main economic forms in the future.

The alternative business opportunities are always lingering outside the norm, so they must be beyond the conventional eye. As the stories told in the column, the gloves of the "three hands" are better than the two pairs of gloves. Selling the "lattice" is more profitable than opening the shop. Selling the baby's name on the Internet is more popular than selling clothes. Even the controversial "vent" has become the best selling point.

These business opportunities are different because they are not mainstream, their consumers are only some specific groups, but there is a rule in shopping malls: the more the doors are sold, the better the business opportunities are.

Today, the first venting restaurant in China is officially unveiled.

This is another new idea that Lok Kong Group came up with after dark restaurant.

As soon as he entered the vent area, he found that the walls were covered with thick porcelain fragments.

Put on a goggles, copy a plate, and smash the target on the wall.

The sound of the shattering of the "bang" plate immediately felt a lot of pain.

"When people are angry, they all have a destructive desire."

Manager Zhang Kejing explained.

Zhang Kejing said: "tableware, porcelain, furniture and even everything in the dining room can be destroyed if you have the spirit to come up with it. Of course, if you want to, even if you want to put the whole dish on the wall with the soup, you may get more angry."

In addition, sandbags hung under the roof can be hit at any time. The wall can be attached to all photos of people who hate or hate you.

Of course, venting needs to be paid: the price of plates and bowls is 10 yuan each, the price of porcelain is 30-200 yuan, the most expensive set of stereo is priced at 1000 yuan! These are all recorded on the bill.

As long as we enter the outlet area, the minimum consumption is 50 yuan.

"If you smash things at home, you may be reluctant to do so first, and then you have to do it yourself, and maybe your family will object to it.

We will provide you with a place to release. "

"Due to the rapid pace of modern society, the urban population is physically and psychologically fatigued. Many people can not find a timely and proper way to deal with it, which makes them feel agitated.

In addition, young people in the 1980s and post-90s are more fashionable in ideology and behavior, hoping to be in line with international standards.

It is precisely in order to comply with market demand, so that people can relieve stress and release their mood, and launched this set of "vent" services.

Chen Long, chairman of Le Gang group, said.

In the past more than 40 years ago, there was a "vent restaurant" in France, attracting a large number of celebrities to patronize, and the business was booming.

"Venting economy" has been popular abroad for many years, covering extremely rich content.

Britain has "emotional products" to help people recover their mood. Japan has decompression "rock bath", "decompression music" and "sewing club". White-collar workers in the United States are keen on boxing.

Now the "Dark Restaurant" is also popular in the capital city. The first domestic outlet restaurant -- the giant whale border shop is unveiled. The border store has launched three distinctive services.

The special service of "dark time and space": the "dark time and space" dining experience: the Haidian District restaurant (82118855) is located in the commercial center of China World Trade Center, the Twin Star Huaxing international studios.

The store maintains the most basic service of the dark restaurant in the world, that is to provide "dark time and space" dining experience in the dark area of the three layer of the restaurant.

In the absolute darkness of the five fingers, try to eat special food in our restaurant, and participate in dark games such as "dark pottery".

Novelty, excitement, fun, the dining experience of "dark time and space" in the dark restaurant of the whale Dale, which is based on the theme of "no distance world", is separated from the first dark restaurant.

Different from the China World Trade Center store, the boundary shops strictly define the dark area and the light area. The dark area is in the three layer of the dining room, and the light area is in the two layer.

The dark area has paid more attention to the soft environment. Exquisite dishes, elegant music and fresh aromatherapy will give you a brand-new soul SPA for fatigue, and achieve a happy state of mind and body.

Special service two: "vent service". Perhaps you have heard of France's "vent restaurant" and Philippines's "gas outlet wall". Maybe you have been lamenting the lack of such a place to let people relax and relieve pressure. Now, all of these can be solved in the restaurant of the dark restaurant of the big whale belly.

Besides the "dark time and space" dining experience, the most brilliant idea of the shop is reflected in the two floor of the restaurant.

The shop owner will have a light area designed to be a place similar to the "outlet restaurant".

If you want, you can smash everything in tableware, porcelain, furniture and even the restaurant. If you want, you can paste pictures of people who hate or hate you on the sand bags or "vent walls", so that you can beat them. If you want, you can yell or cry loudly without fear that anyone will come in and disturb you.

There are two ways of thinking about the idea of providing "vent" services in dark restaurants.

Due to the rapid pace of modern society, the urban population is physically and psychologically overtired. When family problems, job stress and emotional confusion are swept over, many people can not find a timely and proper way of handling, resulting in mood irritability, emotional depression, and even serious mental illness.

In addition, young people in the 1980s and post-90s are more fashionable in ideology and behavior, hoping to be in line with international standards.

In order to comply with the market demand and let more and more oppressed people relieve their pressure and release their mood, the shop has launched this "vent" service.

If you have been overwhelmed by the burden of work and life, or want to experience this new and rare outlet service, go to the boundary shop of the big whale belly restaurant.

It is not a good word to say "vent" in our usual definition, but in this fast-paced and high-pressure society, "vent" has been unpopular with people, so that it has become a new business opportunity and even become a "vent economy".

Its starting point is the psychological needs of urban people, and its advertisements are controversial among all parties. In the controversy, this alternative business opportunity has flourished.

The art of war of Sun Tzu and Sun Tzu said, "every fighter is in the right place, with Clipsal", and shopping malls are like battlefields. In business operations, there is also a need for winning the right path.

More and more consumers are eager to experience, and more and more companies are designing and selling experience around consumers, creating activities worth remembering consumers.

The "venting economy" is one of them. Many new economies such as online games, theme restaurants, entertainment products and service oriented products can also be summed up in the types of experience economy. This "alternative" economic form has great potential for development, and may even become one of the main economic forms in the future.

After editing, the alternative business opportunities are always lingering outside the routine, so they must also have a more conventional view than the usual stories.