An Alternative Home Shop Will Be Returned For Half A Year

Miss Liu, who is the secret of success, chooses the address of shops with the strategy of "no shortage of shortages", adjusts the price according to the consumer psychology of Guangzhou residents, pays attention to staff training, designs sales promotion carefully, and achieves good results in three months of opening.

The market potential is becoming more and more popular. The personalized home is becoming more and more popular among urban residents.

There are few shops in Guangzhou where embroidery, especially high-quality Suzhou embroidery, is the main bedding.

In fact, most people in Guangzhou are shopping and the price of goods is greater than their characteristics.

There are many low-grade bedding brands in department stores, which also pose a threat to high-end products that are designed to win.

Because of the hot weather in Guangzhou, summer sales are easy to be affected.

In August this year, Miss Liu, a young Miss Liu, opened a cloth art shop which mainly used bedding at the gold rush crossing of the golden rule. When people were not optimistic about it, it took months for Miss Liu to start her business successfully.

In the course of tourism, Miss Liu found that she had started a partnership with her friends to do furniture business.

At the beginning of this year, she was traveling in Changsha, Hunan, and found that there were many customers in a shop specializing in embroidery bedding in Suzhou. Although its products were Chinese traditional embroidery, its design was completely simple and elegant modern city style. Liu Xiaojie immediately felt that such designs, which were won by price instead of price, must be sold in big cities. So she copied the address of the incoming factory and flew to Jiangsu personally.

Miss Liu has made many communication with manufacturers, and gradually gained their goodwill and trust, and finally obtained the first batch of purchase rights.

He decided to go down to the "problem" shop, and after Liu returned to Guangzhou, he began to invest.

But the family, especially the gentleman, is not optimistic about the potential of this kind of business. The competition in the market of cloth goods and accessories in Guangzhou is very fierce. The consumption habits of Guangzhou people are more practical than that of the city. No one in the city does this business. The investment is at least more than ten million yuan.

Miss Liu, taking other cities as an example, tried to persuade Mr. Wang to use his personal savings to prepare about 200000 yuan for start-up funds.

After Ms. Liu asked for a number of experts and communicated with the manufacturers, she found that 80% of the successful cloth shops were located near the residential areas instead of bustling department stores, so she was looking for suitable residential areas from the very beginning.

Later, with the help of her friends, she found the present address on the gold rush road. The location was excellent, backed by the residential area, the friendship store ahead, but the monthly rent was as high as 25 thousand yuan.

Next to her, the well intentioned merchants reminded her not to rent the "unlucky" shop, which has changed three owners in one year.

After repeated inquiries, Miss Liu found that the shops in the front were unable to maintain their products because they had no distinctive products, and their products were not only characteristic but also had no competitors in the vicinity, and there must be good prospects.

So she clenched his teeth and clubbed the shop down. In conjunction with the habits of Guangzhou residents in the second half of the year, she decided to open in the early autumn.

The training of shop assistants and staff members is not easy but the quality of employees can not be vague.

During the decoration, Miss Liu employed 4 beautiful young salesgirl, and sent them to Jiangsu to train and understand the sales knowledge of all the products.

She also searched through the Internet to find several well-known suppliers selling personalized cloth products, and added cloth products including bathrobes, pillows, slippers and blankets to the shop.

On the day of the official opening ceremony, she carefully selected a number of embroidered quilt pieces, which had low cost and brand characteristics, and sold them to customers at ultra-low unit prices. He also placed the award winning "fist" products in the store. Because of the rare appearance of such designs in Guangzhou, many women were immediately attracted to the past and gradually become regular customers in the store.

Xu Qiyun, editor in chief: