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    How To Distinguish Between Genuine And Fake Manufacturers In Business Field

    2008/6/11 0:00:00 7

    When investing in business, you must be careful not to go to those small factories that have no strength at all.

    If you remit the money to these people, then you will not be able to receive the goods in time.

    What is the most obvious aspect of measuring the strength of a factory? The most obvious aspects are: 1, quality is unstable: because most of them are just started family workshop small factories, a production experience accumulated without long-term production, second, there is not enough technical strength, three no advanced processing equipment, four no sound quality assurance system, and even workers often flow.

    Therefore, their quality is very unstable.

    (2) production is unstable: due to insufficient orders, limited funds and insufficient manpower, such small factories often start operations, and the production is very unstable.

    Even some small factories are not equipped with raw materials because they do not have liquidity at hand, and only wait until customers have remitted the money to them before purchasing raw materials.

    (3) the site is unstable: because small factories generally have limited economic strength and lack of operational capability, most small factories are jointly run by several friends.

    Because there is not enough capital to buy land to build factories, most small factories are either rented or directly opened to an investor's home.

    When the scale of production expands, or conflicts arise with the landlord for some reason, or the joint operation breaks down due to conflict, it will directly lead to the change of production location.

    (4) cooperation is not stable: in the initial stage, because they do not have their own sales channels, they often attach great importance to all customers, regardless of their size, and even feel that they have taken straw as a life-saving rope.

    During this period, they are always grateful to you, so cooperation is more enjoyable.

    But this time will not be too long. If their business is developing well, they may put you on the side of a bigger client who is better than you. If the old business is not well done, you may change the business project, and you will have to stop working at last.

    Because these small factories have unstable factors in the above four aspects, they directly bring greater risks to the partners.

    It may be that when you send money to their account, they will close, or you may not be in the same place until you come again.

    As for accidents like quality accidents and delivery delays, it is more common.

    For this reason, we must guard against them at all times and try not to give them a chance.

    And if you want to do that, the best way to do that is to see their true colors at first and never cooperate with them at all.

    So how can we quickly identify the strength of the manufacturers?

    The following is my own experience summed up from practice, for your reference: I am talking about the way to distinguish factory strength, which does not include door-to-door inspection.

    Because in reality, many people are too lazy to come to visit because of the high cost of travelling and the energy they put in.

    The usual practice of A is to distinguish factory level by product process level.

    Defect: it is difficult to distinguish B from some handicraft products with few quantities.

    Defect: for some new projects, you simply can not inquire about C.

    Defect: if we really meet a cheater, it will be in the middle of it. But I think the above methods are not very smart. They can not identify the strength of the manufacturer at the very beginning. Let me see my unique skill: 1. Telephone verification: through the 114 query, we can find out whether the phone has been registered, and whether the registered telephone is consistent with the telephone it issued.

    Reasoning: most formal manufacturers attach great importance to business phone calls. They expect customers to know their phone numbers by checking them, so they often register telephone numbers.

    As for large companies, let alone, even if they do not register themselves, in the light of their popularity in the area, the telecommunications department will register their phones on the 114 inquiry desk.

    In addition to checking the registration of telephone numbers, they can also be called to verify the scale through different periods.

    For example, you can call him at more than five in the morning, and call him again at midnight. Then you can dial a phone at ten a.m. and two p.m. in the office hours.

    Reasoning: the office phone of regular companies is often separated from home appliances. Therefore, if there is always someone to answer the phone when there is no one, then that is the kind of family workshop.

    Especially when you find that there is always a housewife old lady who doesn't understand business at all times, you have to be more careful.

    Because regular companies rarely hire such old ladies as office directors or doormen.

    If the phone is just like an old lady, you can simply take a serious look and ask her in a cold voice, "what factory are you here?"

    Or "what kind of products do you do?"

    When asking her, it is best to bring in a stiff tone of government departments when investigating illegal personnel.

    Because the old lady's courage is always relatively small, if she is not reasonable enough, she will hide the evasion.

    Of course, this method is not absolutely effective. For example, it may also be because the machine has set up the call pfer, so a dozen will be pferred to the boss's mobile phone. As a result, it will be able to call the boss during the day or night. Or, the public telephone set in the gatehouse will also receive calls 24 hours without interruption.

    But if there is always an old lady who doesn't know the business to answer the phone, and if she can be sure that the old lady is the mother or mother-in-law of the boss, then it can be pretty sure that it is a family workshop.

    In addition to the above two methods, you can also identify the size of the company by finding out the phone numbers of the departments. For example, you can call in and ask, "is this the design department of a certain company?"

    Or "is this the Finance Department of a certain factory?"

    And so on, reasoning: regular companies, especially large companies, often separate their phone numbers from their functional departments.

    What is a big company?

    There are many departments and many employees.

    With more departments and more staff, can a telephone be used together?

    Although this method may be biased, it can basically determine the size of the company.

    Two, document enquiry: XXX can request the other party to provide copies of business license and tax registration certificate.

    If the other party refuses your request for fear of being illegally used, you simply call the relevant department to inquire about it.

    Reasoning: a formal factory must be officially registered, and the tax registration certificate can see whether the other party is a general taxpayer or a small taxpayer, or even has no tax registration at all.

    The main point of this method in practical operation is the intelligence level when you make inquiries.

    For example, you can check if the invoicing company is in the name of whether the invoice is valid or not, although you have no invoice on hand.

    Three, price discrimination: it can be identified by analyzing the pricing model of each other.

    Regular companies have a stable price system, and usually do not allow new customers to bargain arbitrarily.

    Because the company's internal rules and regulations are relatively sound, no employee has the right to change the pricing mode in private except the decision-making level.

    You can ask them to quote the same product many times, or keep them quoted for various products, so as to analyze their pricing models and see whether their price system is stable and perfect.

    What is interesting is that the bigger the business is, the bigger the company is, the more clear the price system is, the less flexible it is, and the smaller the business is, the less regulated factory is, the more opportunistic it will be.

    In some industries that are more concerned with scale effect, the pricing of large companies is always one size fits all. The reason is that their volume is so large that they can hardly be settled one by one, and they can only be classified into several categories. Small factories are often calculated one by one, because they are small and small, so they have to be so calculating and struggling to earn money one by one.

    Four, scale discrimination: the key point of identifying the strength of enterprises is to distinguish the scale of production and operation. When evaluating the Fortune 500, its annual sales volume is one of the important indicators.

    And the large scale enterprises with large scale, many years of operation and strong strength often have many varieties, styles and experiences.

    This is especially evident in the field of constantly updated clothing and apparel.

    Let's take the cloth bag industry as an example to illustrate it.

    If you find that this brand's cloth bag is made of the same kind of main fabric, and the style is also single, and the price level is only one or two grades, then it can basically be determined that it is a small factory.

    The reason is: the large company has many customers, and the demand is miscellaneous. It is impossible to produce only one kind of bag for a long time.

    A large scale company is often formed by many different business groups.

    Therefore, the division of labor in big companies is much more detailed.

    In a large cloth factory, a variety of fabrics are often available.

    If you send a new cloth bag sample, the big company can now take out the appropriate fabric to give you a refurbishment; and the small factory will need to buy the fabric first and make it for you again.

    Therefore, in the proofing speed, small factories naturally do not have big companies coming fast.

    Of course, there may also be unexpected situations in this article. For example, big companies are busy with business and have no time to arrange time for you.

    But if the other party can only make such a cloth bag, then it can basically be sure that it is a small factory.

    This is like opening a restaurant. It is impossible for a restaurant to have only one dish for customers to choose from, and only snack bars can have the possibility of supplying only one variety of snacks.

    These are the rough ways I summed up in practice, which are very effective in general.

    But because of my limited ability, lack of experience and lack of experience, I really can not guarantee that these experiences will apply to you.

    Therefore, please make sure that it depends on the actual situation.

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