Teach You To "Expose" The "Deception" Of Shops.

According to the original idea, after finishing, why is it difficult for shops to circulate?

After that, we should write "how to let the shops circulate?"

"

But I decided to write "cheat", which is teaching you how to "dismantle" shops, and ready to expose all negative connotation of this product, and start digging up the value it really deserves to invest.

As I said before, the investment risk of shops is getting bigger and bigger. Developers and agents are already on the edge of the cliff, and the utility of the way is getting smaller.

Developers and agents are looking for new weapons to attract investors.

The famous brand management company is a "weapon".

Bailian, Hongxing, and Mei Kai long are all representatives of such weapons.

However, such weapons may not be effective.

Because, please note that the management companies of some shops are only responsible for the management, not the real tenants.

Under such circumstances, these management companies can completely ignore your life and death.

Even if Bailian is not always victorious general.

Despite the success of the western suburbs Bailian, there has been a bleak business of Bailian commercial plaza and Wujiaochang Bailian city on the East Nanjing road. Who dares to say that Bailian operation means success?

In particular, these management companies are often better than one type of business, and usually do not operate well for other businesses.

However, in the long-term operation of a shop, the upgrading of the format is almost necessary. Only in this way can the rent be continuously raised and the value of the shops raised.

Besides, besides, the hypermarket is another weapon.

A large shopping mall with a stream of people is coming in. It seems that people will have protection and business will flourishing.

WAL-MART, Carrefour, Yi Chu, lotus...

These shops are often the main shops of these large shops, with the best location and the lowest rent.

Wool comes out on sheep and gives them so low rent that developers will surely seek high returns from the shops they sell.

There is a stream of people.

But what kind of people are these people?

Do they have enough spending power?

They can accept cheap goods in big stores, but will they accept high priced goods in your store?

Take a Jiangqiao shop as an example, the daily unit rent is 10 yuan / square meter / day, the smallest area is 20 square meters, then the daily rental price is 200 yuan.

If you ask for an artificial labor and calculate the minimum wage by 800 yuan per month, the cost of opening a shop is at least 100 yuan.

Plus the cost of electricity, water and so on, as well as the cost of goods purchase and tax, these additivity will cost at least two hundred or three hundred yuan, plus operating profit, and the daily turnover will be one thousand or two thousand yuan.

This requirement does not seem too high.

Because most stores seem to have a daily turnover of 12 million yuan.

If consumption per person is calculated at 200 yuan, it means that at least 10 thousand people are patronized every day.

1000 of the 10 thousand people spend 2 yuan in the store, and they can make good performances.

But the problem is that the shops near the store are not the only ones you have, and the ten thousand customers have no consumption purpose after they have completed the consumption of the hypermarket.

The consumption of customers without consumption purpose is high, and most of the factors are not high. The goods should be attractive and consumers can have impulse to buy.

It is obvious that shops are not going to be successful in supermarkets.

The connotations of people in different stores are different, and shopping preferences are different.

Only by introducing a particular business according to a specific area will it be possible to succeed and to make the rent continue to grow.

However, to understand the consumption ability of a region, it is necessary to invite professional agencies to conduct a comprehensive survey.

It is difficult for ordinary investors to have such strength and willingness to spend tens of thousands of yuan on the purchasing power and characteristics of consumers in the region.

These data are provided by non developers.

First, the developer's own survey data may not be credible. In the second place, most developers have never investigated the purchasing power of the population in the region, so this can only be an investor's imagination.

There is another kind of shop which is different from the above.

They use the most commercially available business format, the professional market, to attract investors.

Experienced Shanghai building materials market, Xiangyang Road clothing market hot Shanghai investors, also very agree with these professional market products.

It is undeniable that such markets are most likely to survive and mature.

As long as a number of individuals with the nature of the big brother, please go to the past, or simply ask professional to be the master of the market, it seems to be all the time.

It's actually not that easy.

Do not forget the Xiangyang road and Yishan Road, so they can form the main cause of the climate, with convenient pportation, low prices and distinctive products.

What's more, Xiangyang road and Yishan Road began to build the market, and finally, it took a few years to build the market. It wasn't built in a day.

There are several specialized markets that are sold at present, and most of them are convenient pportation, and most of them are expensive and converted into daily rents more expensive.

Then, how does the low price charisma of professional market come into being?

Lack of low prices and convenient pportation, the above professional market "money scene" worrying.