How Did Brandy Enter The White House?

It is the goal of every operator to achieve greater output with less input, that is, to achieve significant economic benefits.

When we look at the following example, the business vision of improving economic efficiency will be broader and the dynamism of hard work will be further enhanced.

In 1950s, French brandy made a careful plan for entering the US market. They decided to make a big fuss with the friendship of the people of France and the United States.

At that time, President Eisenhower was going to spend his 67 year old birthday.

For this reason, they announced the following message to the American people through various news media: "in order to express our friendship with the president of the United States, we have selected two very valuable brandy wine for 67 years as a birthday gift. This gift will be delivered to the United States by a special plane. The Brandy Company will pay huge insurance premiums. When Eisenhower's birthday is celebrated, the brandy company will hold a ceremonious gift giving ceremony. The French will wear the famous liquor to the White House and give it to the president. The wine barrel filled with brandy is a masterpiece of the famous French artists." brandy believes that this is a rare thing.

This strange and unexpected news has greatly lifted the appetite of the American news media, and newspapers and radio stations have been doing a lot of reports.

This business plan, which has captured millions of people's heart and donated two barrels of brandy, has immediately become a hot topic among the American people.

When brandy arrived in Washington on the same day, the airport was crowded with 100 thousand spectators on the streets along the White House.

At that time, most newspapers in the United States reported on the wine giving ceremony, covering almost the entire front page.

This is how the French brandy squeezed out all the competitors, swagger and stride on the American state banquet and the people's table.

The first thing we saw was that the French brandy spent only a common hen's money, but bought a hen with only golden eggs.

It can be said that the sensational effect of advertising is indeed a great business strategy.

Such business thinking is as valuable as gold.

Next, we will also feel that the sensational effect of manufacturing and business is indeed a topic worthy of our study and research.

In fact, if we want to create sensational effects, we need to achieve two points: one is to be good at catching opportunities, and the other is to have innovative thinking.

Because ordinary times are difficult to make a particularly noticeable advertising campaign; conventional thinking can not create a sensational business strategy.

Since gold mines are worth exploring and developing, the golden thinking of making sensational effects is worth exploring and practicing.