Management Trap: The Ambush Of Military Strategy Management

It is a popular topic recently to apply the wisdom of ancient books - the art of war to enterprise management.

But we should pay attention to the proper use of the art of war, otherwise we may encounter "ambush at all times" at any time.

The ancient Chinese art of war is the most important military and strategic management book in the world. Because of this, it is normal and reasonable to apply the idea of military strategy to the practice of enterprise management. The innovators of Chinese art of war, like the Warring States period, have been playing their roles and playing their own banner. No one will doubt the lively scenes in the management of Chinese art of war.

There are two sides to everything. If the management of military strategy is not properly applied, it will backfire and lead the management of enterprises to a misunderstanding.

At least, the author thinks that there are ten problems in the art of war management. If it is not handled well, it will lead to the death of the arrow.

The first ambush is too much emphasis on mystery.

It is an important thought of the art of war that we should not divulge the secrets of heaven and earth.

Although the mall has secrets, but in the eyes of many of our business owners, our own thoughts and inspiration are the core resources of enterprises. With all their experience and genius as inspiration, we ignore the scientific, literal and rational non mysterious characteristics of enterprise development strategy.

Mystifying changes in management from science to theology and turning organizations into individuals is a must.

The second Ambush: emphasize knowing yourself and know others, lack of research on the market and consumers.

The military strategy management emphasizes the direct game with the opponent, and puts the other side as the primary task. In the commercial society, it is important to study the opponent, but the consumer is the core problem. The opponent is only an indirect problem. Blindly focusing on the opponent will make the goal of commercial competition lost.

The third Ambush: the avenue is invisible, and works by feeling.

The management system of an enterprise comes from what is known as Dao, Dao Sheng 1, life two, two lives three, three things are the philosophy of management, no one doubts this question, but if the road is invisible to a certain height, the foundation of management will be built on an illusory platform, and the edifice of management will eventually avalanche.

The correct way is to systematize, literate, scientize and rationalized the road, so that the foundation of management will have a good result.

Fourth Ambush: to understand competition as a matter of life and death.

There is a very essential difference between the competition in the market and the competition on the battlefield. That is, the theory of the market competition is consistent with the coverage theory. That is, like the growth of trees, it is possible to cover more sunshine and rain, and to see who can grow deeper and deeper.

The fifth Ambush: heavy Clipsal, heavy tactics, the idea economy, ignoring the implementation of the foundation.

The development history of Chinese enterprises is a competition history of winning ideas. Due to the growth characteristics of Chinese enterprises, the story of winning the battle by winning the battle or winning a lot less in the art of war has a great impact on the success or failure of enterprise management. But with the development of Chinese enterprises in a deeper and more systematic direction, the management thinking in the age of power is facing the most profound changes.

The sixth Ambush: the emptiness and emptiness of strategy, replacing the model with principle.

Because the art of war is a Book of military strategy and the limitations of the times when it comes to strategy, it will not be directly helpful to the specific management of enterprises. The strategic problems will not have good guiding value if they only rotate in principle. It is necessary for business managers to plan the implementation system of strategy in accordance with the basic guiding principles of the art of war. That is the way out.

The seventh ambush is the goal of unprincipled winning.

Modern business is about business ethics and business ethics. Integrity also plays an important role in modern management. Today, with the increasingly demanding of enterprise management, the military strategy of simply winning the only value is obviously unable to meet the needs of modern enterprise management.

The eighth ambush is: the Tao is deficient and the system is deficient.

According to the growth process, the management of Chinese enterprises can be divided into several stages: one is the stage of philosophy, and the other is the idea of achieving good new ideas; the two is the tool stage, the aim is to solve practical problems; the demand for technology is very urgent; the management of military strategy is unprecedented in this situation; the three is the formation and innovation of management mode, which is the integration process of the previous concepts and tools stage, and this process has not yet fully arrived. Before that, the management of military strategy will fall into crisis in enterprise management.

The ninth Ambush: the concept of competition is not systematic and lacks subjectivity.

The defects of traditional military tactics in competition are manifested in the strategic level and the technical level, but there is a lack of understanding in the competitive subject. Napoleon's words are broken: the soldiers who do not want to be marshals are not good soldiers.

This is a breakthrough understanding of the subjectivity of the art of war. The purpose of management is to achieve the realization of human self. If the art of war management ignores this point, many jobs are just seeking help from others.

Tenth ambushes: no cost, no benefit.

This is the most important issue in the art of war management. Bing Jun Yun: if we do not invest in cost, we will use the power of the whole nation to fight for defeat and win the goal.

In the management of enterprises, the principle of efficiency should be adopted, because in the enterprise management, the premise of management is the effectiveness of resources, and the biggest starting point is to maximize investment.

Based on the above analysis, the management of military strategy is likely to lead to mismanagement in our management practice.

It is the most difficult thing to do everything. In order to reasonably absorb the management idea of the art of war, we must correctly link the actual situation of the enterprise. Concretely speaking, we can rationally distinguish the art of war management in the following aspects, so as to infuse the vitality of true wisdom into modern management.

The management of the company should be systematic and systematic. It should establish a management mode of subjectivity. 2, strategic aspects: from partial victory to overall success, from selection to structure, from short-term strategy to Changqing strategy, from differential competition to patterned competition; and 3, marketing: from studying competitors to studying the market, from studying speculation to studying consumers, from strategically speaking to marketing, from strategically speaking to marketing, changing ideas to replace the idea of change, putting uncertainty on the strategic level, and returning the mystery of marketing.

In this way, the management of the art of war is restored to its original appearance.