A Millionaire Who Stinks Out Of Stinky Tofu

Walking on the Lu Xun street in Shaoxing, the smell of stinky tofu is overflowing in the air.

This is floating out of the three stinky tofu shop opposite Lu Xun's ancestral home.

Even in such a hot weather, there are no vacancies in the old shops. There are more than six or seven customers standing in front of the counter against the sun, staring straight at the pot of fried tofu, waiting for the stinky tofu to come out.

This is a more than 60 square meter shop. When the business is good, its turnover is up to 20 thousand a day. It sells only stinky tofu sold in the streets and lanes of every Southern small town.

Wu Lizhong was born in 1973.

A pair of single eyelid small eyes on the dark face are very smart. It seems that a flash of a ghost can appear in a flash. A golden chain is hidden in the T-shirt collar.

Wu Lizhong's stinky tofu is indeed different from others. Its skin is golden, but it has a thick pore. It seems to have been fried by a layer of egg.

One bite, crisp inside, crisp, salty and fresh, odorless and fragrant, no wonder the locals said, "I've tasted the stinking tofu of Wu Zi Fang, and I don't know the taste of meat for three days."

Wu Lizhong was a stinky tofu for 3 years. When he was 21 years old, he taught in a vocational school. After that, he went to an institution and sat in an office. He also went to the sea to run a company, and he had been cheated away for $300 thousand.

He said he could not believe that after 7 years of struggle, he finally made money by stinky tofu.

He now relies on stinky tofu for over 100 million a year.

When he was at the age of 28, he took aim at the fried stinky tofu when he was at the age of 28.

In Shangyu, the "stinky tofu" made by the ancestral temple in pancai town is not known.

Shen Tianzhi, the owner of the stall, began to fry stinky tofu from the age of 17. He exploded it for 60 years.

Every time Wu Lizhong passes by, he eats enough.

With such a pot and a coal stove, the whole Shangyu selling stinky tofu is the most popular one, sometimes earning 100 yuan a day.

"It's still a bit of a tinkering. Once this technology is run..."

Wu Lizhong blinked and decided to learn from his teacher.

Wu Li Zhong ran to Shen Tianzhi's stinky tofu stand for dozens of times, and was forced to come back by Shen Tianzhi.

All the friends and relatives were asked to talk about their relationship, and the stubborn old man refused to go out.

Wu Lizhong was almost desperate, but his eyes blinked and he came up with an idea.

On the second day, Wu Lizhong quietly whispered Shen Tianzhi's wife to one side, and his mouth was as sweet as honey. "Master, you let the teacher accept me as an apprentice. You two old earn another twenty thousand or thirty thousand a year, and it is better to give you 30 thousand yuan of tuition fees, let me see you do a month's work, then you can rest after 11 months."

The analysis of the old lady's heart is alive. The stubborn old man is stubborn and stubborn. He can only acquiesce in Wu Lizhong's Apprentice.

Wu Lizhong succeeded in tackling this problem.

The first month of the country's first stinky tofu shop was the coldest time of the year, and Wu Lizhong's house was more than 20 miles away from the master's home. The master usually got up at three o'clock in the morning to make tofu. Wu Lizhong could only go to school at 2 o'clock in the morning.

When Wu Lizhong came out of the mountain, he learned a master, a stove and a pot, and put up a small stall in the alley to blow up stinky tofu.

In practice, he has taken another mind.

In April 2002, a stinky tofu store named "sixty years old mill" opened in downtown Shangyu and almost caused a sensation in Shangyu. This is also China's first stinky tofu shop.

"5 yuan, eight small pieces of stinky tofu is a bit expensive, but everyone else is a small stall, open a store, ordinary people feel fresh and clean, and some people think it's worth it."

On the first day of the opening ceremony, there were long queues of customers.

First, business is really good. Two, Wu Lizhong is too nervous. Coke stove has not been lit for four times.

I didn't expect to get a straight start. The stinky tofu came out slowly, the team was never short, and the passing people saw such a long team. It must be a good thing. So the team stretched out dozens of meters in the street.

"Sixty years old mill", the stinky tofu store became popular.

There is a lot of heart and soul in Wu Lizhong's way. It seems to be logical, but in reality there is a way of thinking.

Wu Lizhong's filial piety is shown in the name of the shop name, in order to commemorate his 80 year old craftsman's sixty career.

In addition to eating in the hall, Wu Lizhong also provided packaging outside. He made a packing box for stinky tofu. He painted a few tables. The ancient people stinked tofu and sipped Shaoxing wine.

It seems to be the first packaging of stinky tofu.

Three years of stinky tofu management rights, Shangyu's "sixty year old mill" has continued to flourishing, but Wu Lizhong still regards it as a small test knife. He is not satisfied with the income of several hundred yuan per day.

He has been waiting for the next opportunity to come.

In October 2003, in order to make the eight party tourists taste the most authentic Shaoxing traditional "stinky tofu", Shaoxing's "hometown of Lu Xun" launched the "who can do the most fragrant stinky tofu" collection activities in the whole society for the whole society, and the final winner will get the Shaoxing's first snack "three stinky tofu" management right.

In the twinkling of an eye, hundreds of "stinky tofu" production masters gathered everywhere.

Wu Lizhong feels that the opportunity to get out of Shangyu into Shaoxing has unfolded the hero's post.

This competition will not only test the skills of fried tofu, but also require the top five players to submit a future management plan for stinky tofu shops.

Wu Lizhong's plan is an eye opener. He said he wanted to develop the stinky tofu shop in the form of chain monopolization. There was a unified interior decoration design, a unified packing box design and so on, and the plan was thick and thick.

After more than a month of fierce competition, Wu Lizhong became the leader of the three stinky tofu shop with an absolute advantage.

From the first day of operation, the three flavor stinky tofu shop is "fire".

Wu Lizhong took advantage of the hot iron, and before long, he opened in Shaoxing's antique market and Lu town two famous stinky tofu shops named "Wu Zi Fang".

During the peak season, the teams lined up on Lu Xun's characteristic street for dozens of meters, blocking the traffic on the road, and more than 20 salesmen in 11 pots were busy.

Wu Lizhong disclosed that when business is good, the turnover is over twenty thousand yuan every day.

The chain stores in all parts of the country spread all over the country, and the development of stinky tofu followed Wu Lizhong's ideas and took the road of chain across the country.

Last year, Wu Lizhong applied to the local industry and commerce to register the first trademark of stinky tofu, Wu Zi Fang, and applied the technology of frying bean curd to the national patent.

In the chain promotion, Wu Lizhong chose a more economical way of operation -- regional agent.

"I only control the regional agents, and I will pay a different fee at different times in different areas. I will pay a certain amount of management fee every year.

And I don't care how many chain stores there are in one area. These are all handled by regional agents, so that I can get a lot of trouble. "

So far, Wu Lizhong has been acting in 60 districts throughout the country and has opened more than 200 chain stores.

Wu Lizhong said he only joined the fees, management fees and other peripheral income, and this year he can receive millions of yuan.

The profit of selling stinky tofu is really good. Two or three cents of stinky tofu can be sold for five yuan.

Wu Lizhong is not afraid that people in other places steal his technology and set up another flag.

Wu Lizhong said that he was not afraid, because some recipes only had him, he distributed the chain stores every month, and he had monthly quality checks.

Wu Lizhong was also prepared. If a chain store was separated from the Wu shop and opened another store, Wu Lizhong's plan against him was to open a Wu workshop near the store and defeat him.