Small Owners Of Digital Appliances

Wei Chen Baer's shop, mostly in universities and large IT digital city.

Students like this chain store which sells all kinds of electrical appliances and digital products, because it is cheaper than big stores.

Now, Baer has 50 chains in the country, and more than 10 in Shanghai.

Joining Wei Chen Baer should be a good idea, because no one of the 50 shops has yet to make money.

Investment: 100 thousand yuan.

Payment: accounts for the vast majority of previous investment, a small shop generally has advanced 80 thousand yuan of goods, it can be opened.

Shop decoration: five thousand or six thousand yuan to 10 thousand yuan for simple decoration at counters and shops.

Monthly rent: the rent: a small 20 square meter store next to the university or campus, with a monthly rent of around 2000 yuan.

Staff salaries: two employees are enough, and the salary is 1000 yuan per person per month.

Plus the payment of "three gold" to employees, the monthly salary of employees is about 2500 yuan.

Tax: $500 per month.

The monthly income of the company is: because the price is relatively low, and generally around the University, it is very popular. Therefore, a small shop in Wei Chen Baer will be able to make profits in the month if it comes out.

Generally speaking, the monthly turnover is between 25000 yuan -30000 yuan.

Profit margin: gross profit margin is 20%, excluding all expenditures, the monthly profit is more than 5000 yuan.

At present, Wei Chen is surrounded by dots around Baer's University in Shanghai. The development space of Shanghai is relatively saturated, and there is still room for development in other cities' universities.

General manager Cheng Dang Sheng believes that as long as there is a university city, Wei Chen Baer has a very good living space, Wei Chen Baer also intends to spread a nationwide distribution network across the country.

Baer adopted a special way of joining the company. It does not require the franchisee to pay the management fee every month. It uses a partnership development mode with the franchisees.

If you have the funds to open a small shop, Baer will raise money for you, and eventually help you open three. You and Wei Chen own these three small stores in their respective shareholding ways. You own 30% of shares, and Baer holds 70% of shares.

Cheng Dang believes that this can be enough to use personal potential, but also contribute to the rapid expansion of Baer.

Baer can join the brand of Wei Chen, and can also enjoy the supply channel of Wei Chen Baer.

(after several years of operation, Wei Chen Baer can obtain relatively low purchase price from many manufacturers).

In addition, the franchisee also needs to accept Baer's corporate culture and management.

If you know and identify with the development direction of Baer, and you want to join the shop, it is the site where Baer intends to enter, you have a good business sense and integrity, then you can discuss with Wei Chen Baer.

After the success of the negotiations, Baer will sign an agreement with you to authorize the use of his trademark, and he will be able to sign up for your own business registration.

You only need to provide identity documents, pay some related costs, about 1000 yuan, two or three days later, the procedures will be available.

When you choose goods, you should pay attention to localization.

The consumption standard of different cities is different. MD may sell well in Shanghai, but not in Xi'an.

It is very important to choose products that are suitable for the local market.

You should have strong communication skills.

The shops around or inside the campus are generally difficult to rent, requiring good networking and communication skills.

Baer's chain store has not been lost until today.

In 1995, when the party graduated from Jiaotong University, he opened a small electrical repair shop in school to repair WALKMAN for students.

He majoring in physics. He is good at doing such a job.

After fixing it, he started to think: students like these small appliances. If I sell these gadgets, they should have business if they sell less.

In 1997, he rented 20 square meters of small storefront in Minhang campus. The monthly rent was 1000 yuan, and spent 4000 yuan on some goods. The first Wei Chen Baer opened the shop.

Because the rent is cheap, the party becomes less pressure on profit margins, so that the electrical appliances he sells are about 20% cheaper than the market price.

Cheap gadgets have a market, and they can be sold immediately when the goods are on the shelves.

In the first month, the shop made money.

Baer soon opened up. In two years, almost all the universities around him opened a special morning for Baer.

Because of its low price, Wei Chen has also gained considerable popularity among university students in Baer.

Almost all around the University, Wei Chen began to enter the digital Square in Baer, and began to spread to the outside world.

Now, Wei Chen Baer has 50 chain stores across the country, all over Hangzhou, Suzhou, Chongqing, Changsha, Xi'an and so on.

Next, the goal of becoming a party member is to open 200 chain stores and franchises throughout the country within two years, establish their own distribution channels, and have nationwide own products, such as electronic dictionaries.

He also has a goal of building the largest B2C website in the country in three years.

"We have this capability, because Wei Chen Baer will build a distribution channel across the country, which is difficult for other e-commerce websites."