Ceng Xianzi -- Founder Of The "Goldlion" Kingdom

From the moment he set foot in Hongkong, he set himself a "no matter how bad the environment is in the future."

After thirty years of struggle, he succeeded in creating an extraordinary "Goldlion" kingdom with his indomitable willpower and perseverance.

On the second day after Hongkong's return to China in July 2nd of 1997, the government of the Hongkong Special Administrative Region announced the implementation of the title system. It was chaired by the chief executive of the Special Administrative Region of the people's Republic of China (Dong Jianhua) and awarded the highest medal of honor to the 12 outstanding personalities in Hongkong, the Bauhinia medals.

Ceng Xianzi is among the 12 outstanding figures.

Ceng Xianzi is now vice chairman of the all China Federation of industry and commerce.

He was once a member of the Hongkong SAR Preparatory Committee, a Hong Kong consultant, a member of the Hongkong General Chamber of Commerce, and a director of the Trade Development Council. He was also honorary president of the Hongkong overseas Chinese Association, honorary president of the Singapore Nanyang Hakka Association, Professor of the school of Business Administration of Peking University in three, honorary Dean of the Faculty of life sciences, Zhongshan University, honorary doctor of Guangzhou Zhongshan University, and political science Ph. D., University of weth, Hongkong.

However, for many people, they know and know Ceng Xianzi, but they start with a tie brand named "Goldlion".

Ceng Xianzi was born in a poor peasant family in Meixian, Guangdong in 1934. The whole family has been living very hard.

When Ceng Xianzi was young, he could not wear shoes in winter.

After the liberation of China, the middle schools and universities were finished by means of grants.

He graduated from Biology Department of Zhongshan University in 1961.

In 1963, Zeng Xian Zi lived in Hongkong for 5 years after going to Thailand.

In 1968, he returned to Hongkong from Thailand.

When he first returned to Hongkong, he was empty handed and in a difficult position.

In order to live, he even looked after the children.

The hardships of life, but Ceng Xianzi's determination to start a business.

He spent the evening studying the market situation of Hongkong seriously, and found that although Hongkong's clothing industry is well-developed, Hongkong people also like to wear Western clothes, but there is no factory that produces neckties.

So he took out 6000 Hong Kong dollars which he had saved and saved up in peacetime, and vacated the house he had rented, and built a tie factory.

All things are difficult at first.

At first, Ceng Xianzi and his wife only used two hand to sew down a low necktie.

Although the two husband and wife got up early and worked hard, the business was very bad.

After careful consideration, he decided to change to a senior tie.

He bought high-end neckties in France and Switzerland for research and imitation, and produced a number of high neckties.

In order to open up the market, he worked hard to supply the first batch of products free of charge to a shop.

The products produced by Ceng Xianzi are popular because of the color and style.

Soon, the necktie he made was very famous in Hongkong.

By 1970, it was already very popular in Hongkong.

It was also in this year that he formally established the Goldlion (Far East) Company Limited.

In the second year, he bought a piece of land in Kowloon and built a scale necktie production plant.

Ceng Xianzi is a man of lofty aspirations.

His goal is to create a world famous brand.

He visited the Western European tie factory many times, and studied their production processes and management methods. Then he gathered all the family members, introduced advanced production equipment and strict management and inspection system, so that the "Goldlion" tie gradually occupied the Hongkong market and became a symbol of solemnity, elegance and charm of men.

In 1974, there was a great depression in Hongkong, and all kinds of commodities were on sale. But Ceng Xianzi did the opposite.

On the one hand, he continues to improve the quality of the "Goldlion" tie, on the other hand, to improve its own price.

As a result, business was surprisingly good. After the recession, "Goldlion" became a top brand brand in Hongkong.

He is not only a tie, but Zeng also extends his development plan to more men's products.

In recent years, he has made Hongkong's familiar "Goldlion tie, men's world" a seemingly simple, practical and profound innovation. Instead, she changed to "Goldlion, a man's world". From the T-shirt, he gradually launched Goldlion's belt, socks, sling, lace, waist, bow tie, tie clip, cuff button, key chain and other products, so that the company and Goldlion brands are diversified.

While developing and consolidating the Hongkong market, Ceng Xianzi also expanded his overseas market in a positive and optimistic manner and made progress towards Southeast Asian countries.

He went to Singapore to investigate and set up a branch office to find partners.

After the success, it quickly expanded the battlefield to Indonesia, Malaysia, Thailand and Taiwan.

So far, the number of large customers of Goldlion in these countries and regions has exceeded 1000.

As a Chinese, he has a valuable Chinese heart.

In order to support the construction of his hometown, he joined a company in Meixian and founded the "silver lining Limited" to produce the silver lining tie and give all the profits from the enterprise to Meixian for the purpose of running the school and other public welfare expenses of Jiaying University.

He is fully aware of the importance of education and sports to the development of a country and nation, so he has donated funds to alma mater for many years to encourage the Chinese football team to come out of Asia and support Beijing to host the Olympic Games and reward the Chinese Olympic athletes.

According to incomplete statistics, he has made more than 200 contributions in the past ten years, totaling up to four hundred million yuan, which has played a great role in encouraging and promoting overseas Chinese and Hong Kong and Macao compatriots' concern and participation in the construction of the motherland and hometown.

This is the founder of "Goldlion", Ceng Xianzi, chairman of Hongkong Goldlion group.

With a keen eye, he grabbed the machine to catch up with him, and worked hard to create an extraordinary Goldlion brand and Goldlion enterprise with diligence and wisdom. He also set up an everlasting monument for Chinese people at home and abroad with their own strong feelings and their strong love for their motherland and hometown.