The One Hundred Thousand Piece Makes The Best Boiled Fish In Beijing.

If you were given a sum of money to start a business, what would you do?

The answer is: opening a unique hotpot restaurant.

If you give one hundred thousand yuan, how do you make the best boiled fish in Beijing?

Let's see how mu Feng, owner of T6 spicy hot pot restaurant, did.

In the capital city, Mu Feng posted the "imperial list": "teach me a dish and give you fifty thousand yuan".

"Huangbang" has been everywhere in Beijing, and within 10 days, several people came to "announce".

Mu Feng arranges these "announce the list" in the specialized field to let them do, completes, he personally tastes one by one.

Many people quickly cooked the dish, but mu Feng was not satisfied.

One day, there were two people in Mu Feng's store who claimed they needed a week to cook the fish. They also listed a list of more than 60 spices, so that Mu Feng sent someone to buy it.

7 days later, the boiled fish was ready, and Mu Feng asked some people to taste it.

When the lingering fragrance of the mouth has not yet dissipated, they fly to the famous boiled fish shop in Beijing. After comparing the taste of dozens of them, we all think that the boiled fish made in Mu Feng restaurant is the best.

In this way, fifty thousand yuan, Mu Feng has the best recipe for cooking fish in Beijing.

This kind of "alternative" trick is not new in Mu Feng's bosses' career.

In a year's time, the scale of T6 hot and spicy chafing dish in Beijing has become the three chain store, which should be related to this "alternative" trick.

In 2003, the first representative of China, the first Chinese representative of the furniture industry, made the decision to open a hot pot shop.

This kind of choice is not a whim.

The past experience made Mu Feng realize that there are too many uncertainties in investing in high-tech industry.

If you want to invest, the preferred industry should be chain restaurants or department stores.

The chaffy dish store is cash flow, with little risk, just in line with his philosophy.

But there are 3000 hot pot restaurants in Beijing. How can you make your own hot pot shop win?

Mu Feng and Mu Feng first invited a master teacher from Sichuan to let the master cook several pot bottom materials every day. He took a bite of each pot, then put forward his opinions, and then boiled it for second days.

20, a few days later, in order to verify the boiled raw materials, Mu Feng from the market packaged a number of famous spicy hot pot soup, and the bottom of their own boiled materials together, a word out.

Then I invited some friends to "blind eat" and let them taste the taste of each soup separately. As a result, Mu Feng's own soup made by themselves had a significant advantage.

When I went to the market to buy chafing dish sauce, my principle was to choose only expensive ones and not to choose the right ones.

Because I've never done any cooking before, I don't know which sauce is the best, but I think most of your seasoning should be good.

To make the most delicious chafing dish, it is necessary to use good condiments.

Mu Feng said, "at that time, I invested $8. 9 million, and later I calculated that the amount of money wasted by buying seasoning was about about four hundred thousand.

But I think it's worth it. We made the most delicious base material. "

Eating hot pot is easy to catch fire and easy to grow smallpox. This is a problem that has been troubling people for a long time.

Mu Feng specially consulted many famous Chinese medicine practitioners to study how to make hot pot spicy and spicy, not to catch fire or diarrhea, and the flavour of Chinese medicine in hot pot soup can not affect the taste of chafing dish.

After many experiments, the problem has also been satisfactorily resolved.

Before and after the opening of the shop, Mu Feng invited a research company to do market research to find out what caused the interest in eating hot pot.

The result of the survey is that besides the hot pot and diarrhea, customers also think that most chafing dish shops are too noisy, and the steam of chafing dish often makes customers' clothes and hair full of the flavor of hot pot.

"To enjoy traditional cuisine with modern lifestyles."

This is the business philosophy summed up by Mu Feng from the results of market research.

In the T6 hotpot shop, each of the hotpot is hung with a lampshade with a draught function. The lighting of the lampshade can make dishes look more delicious, while the exhaust function can take away the fumes. Customers will not be bothered by the heat of ppiration when they enjoy the food.

The hotpot store also has a special sofa area. Customers can sit on the orange sofa and taste traditional food like a cup of strong coffee.

Mu Feng returned the word "T6" in the hot pot shop.

He said this has nothing special meaning, but this name is more fashionable, "fashion sense" is also Mu Fu's pursuit of goals.

The two points of view are: "small business and big market," easy to copy "hot pot shop" is just a "small business" in some people's eyes, but behind the "small business" is a huge market. If it is done well, it will not be much smaller than a real estate company.

"Easy copy" is actually easy to chain, restaurants and department stores are easier to open chain stores, which also reduces the difficulty of management.

In the study, research and re study, Mu Feng said, many people will be connected with high technology.

We need to study how to make the best ingredients, so as to study what consumers really want.

In the past work experience, Mu Feng has gained an important experience: strive for perfection in everything.

What Mu Feng did was to open the best hot pot shop in Beijing and make the best boiled fish.

It is hard to enter a business you are not familiar with, but if you know what consumers want, you will know what you should do.