A Newsstand'S Entrepreneurial Story

Starting a business is a beautiful dream for many people, but it is not determined to go out of the first step.

As a matter of fact, we have accumulated thousands of miles, and the sea is becoming bigger. There is a lot of entrepreneurial stories that are worth learning and worth referring to.

Yang Yinchun, a laid-off king, was forced to sell newspapers and earn money for his livelihood.

(setting up entrepreneurial goals).

After several choices, we choose to sell newspapers at W terminals with large traffic volume and multiple trips.

But there are two fixed sellers at the station (marketing environment argument).

One of them sold for a long time, and the other seemed to have an acquaintance (competitor analysis).

Wang Boxiang: "if you don't make any preparations, you'll be sold directly to the market."

So he plans to start from the station managers.

At the beginning, a few managers were sent to each newspaper every day.

At this time, Wang Bo spoke about his embarrassed life (contacts with public relations partners and sympathy).

People are all made of meat. The station manager let him come to the station to sell newspapers.

After entering the field, the old man still gave the administrator a newspaper every day (public relations maintenance).

However, Wang Bo did not have a competitive advantage (for SWOT analysis). He decided not to set up a stall, bring newspapers to people and cars to sell (differentiated marketing, channel innovation, and shop sales for direct sales).

After practice, Wang Bo summed up: young men waiting for cars like to buy newspapers. People who have seats in the car prefer to buy newspapers. They like to eat breakfast and read newspapers (target consumer group analysis). When major news happens, newspapers sell more and faster (sales data analysis).

According to this analysis, Wang Bo no longer shouted "morning paper, evening paper", instead of selling it according to hot news.

Many people who didn't plan to buy had bought newspapers. The newspapers sold every day were half as much as usual.

At the same time, Wang Bo also had a good relationship with the station manager so that his laid off wife placed a soybean milk stall at the station.

Because it is observed that people who eat breakfast early are usually unable to take drinks because they are afraid of spilling.

Wang Bo spent more than more than 500 yuan on buying a sealer (for the potential needs of the target consumers, developing marginal products), and the price of soymilk was 10 Fen higher than others (high quality, hazy brand awareness).

As a result, their soybean milk business is surprisingly good.

About half a year or so, Wang Bo took over a newsstand pferred from the station and bought a handsome and beautiful newspaper pavilions made by the government (a unified VI helps to enhance the corporate image).

Business development to sell some popular magazines (product line extension).

Wang Bo will also make some promotions, such as buying a copy of "readers" to send a new express, because magazines earn more (promotional strategies, buy products with larger profit margins, and choose popular gifts).

Sometimes a daughter is sent back from the Kentucky Fried chicken to get some coupons (to integrate resources and create differentiation).

The Coca Cola Co found that Wang Bo's newspaper kiosk had a good location and huge sales volume. So in the newsstand, they posted their posters and placed a small fridge, so that they became more beautiful and more attractive.

One or two years later, Wang Bo's monthly income is no less than 4000 yuan.

Now, Wang Bo intends to open a new newsstand in the small alleys exported from the community.

No matter how successful Wang Bo manages the newsstand, at least Wang Bo's income is far higher than that of the manual workers.