Yang Lan'S Path Through The Sunshine

When Yang Lan was shuttling in the 28 thousand square foot production room in Hongkong, she looked like a swallow.

"I don't like tough confrontations," said the most brilliant Chinese media star when he talked about his status as chairman of the board of directors of sunshine culture.

She also did not want to recall the mood of dismissing staff.

She has been shining in front of the camera for 11 years, and knows how to fling awkward questions lightly, as is Jack Welch's performance when facing her questions.

Although she needs to constantly consider whether the sunshine culture can earn HK $200 million this year, she still knows that she is responsible for a company that has a market value of HK $700 million. But how much she speaks reminds us of the simple and even thin college graduate in the early 90s.

She refused to admit how far she looked. Although she was regarded as one of the new generation of Asian leaders, the economist even called it "a ray of sunshine in Asia".

The development curve of the 33 year old, beautiful and wealthy woman has outlined the trajectory of China's development.

She became a star after graduation. In the early 90s, when she was so nervous and lacking in mental life, she was very popular with entertainment programs. She knew how to please others. In her Beijing Foreign Studies University, she was named "the most adorable girl" by that boy.

She likes the feeling of being famous, but she seems to be clearly aware of how she goes beyond the superficial "popularity".

She admitted that in 1993, Xie Guomin of Chia Tai Group urged her to go abroad. He said: "no one is important in a program."

She came to New York. In the classroom of New York University, she was fascinated by documentaries and learned how to look at problems from a more angle.

After studying, she still wrote "sea by the wind". This diary book has sold 600 thousand copies by the end of 2000. Its writing standard is not very good.

From 1994 to 1999, except for the marriage of a Chinese youth Wu Zheng who broke through the world in the United States, her experience was not smooth.

She hinted that her experience in Phoenix Satellite TV was unpleasant. In the middle of 1997, in the TV station just built by Liu Changle, she hosted a series of news about Hongkong's return.

After that, she entered the Murdoch holding company 45%, which not only hosted a deep historical program such as "Centennial retrospect", but also successfully made herself the most in-depth interviewer in the Chinese world. In her program "Yang Lan studio", he talked to Ieoh Ming Pei about architecture, discussed Andrew Grove's information industry, and consulted Nigro's media strategy.

Asia weekly says that the number of her audience has been eclipsed by Winfrey Oprah, while Forbes magazine calls it China's Walter Barbara, an American in-depth interview star. She says she prefers ABC Diane Sawyer, not only sharp talks, but also elegant personal style.

She certainly does not want to be a popular Talk Show star in the Chinese world. She is more eager to take part in the history of China.

She kept on shuttling between Beijing, Shanghai and Hongkong. She founded and led a company named Forbes, one of the 20 most noteworthy small businesses in 2001. She provides employment opportunities for nearly 400 people.

Although she did not show her husband's strong commercial ideal, "the largest interactive digital kingdom in the world," she was more interested in how to make deep cultural news and talk to Long Yingtai (Taiwan female writer).

This company loves deep thematic programs such as history and culture.

Yang Lan believed that education occupies an unparalleled position in modern society. She clearly remembered the experience of Dabie Mountain in 1997, and as director of China's hope project, she witnessed the bleak future of children who lack education.

The deep news program means that you will lose a large audience, and do not want to reveal the name of the television industry peers, the sun culture as a symbol of too idealism, its too narrow attention will make the advertising prospects uncertain.

But Yang Lan is very confident. She hopes that the top quality of 15%-20% in China's 400 million TV audience will become a loyal customer of sunshine culture.

In competition with China's 30 or so satellite TV, the sunshine culture has been featured in a strong humanistic attitude. 40% of the content is completed in Hongkong and Shanghai, and 60% is purchased from a & E TV network company.

Yang Lan did not like to talk about responsibility. She said she was just doing what she had always wanted to do.

But look at this statement: "over the past 20 years, China's middle class has been too busy making money. They have watched entertainment and sports programs but have ignored other aspects.

Today, they are puzzled about the values and direction of life. They hope to find their inspiration in the new generation of Chinese.

This gesture has made sunshine culture stand out among Chinese counterparts.

Wu Zheng reminded reporters not to always stare at the company's loss of $16 million in 2000. You also need to see how the company that returned to Taiwan in March 2000 entered the market in Hongkong and the same year, and got the "overseas channel with limited acceptance in 2001" in the mainland China's tight regulatory restrictions.

In April of 2001, sunshine culture claimed that advertising rose 500% in the first quarter, the balance of payments was close to equilibrium, and the total operating cost of the entire TV Department dropped by more than 50%.

Wu Zheng said that the overall income of sunshine culture in July was 20 million yuan, and the monthly expenditure was controlled at 10 million yuan.

The company has HK $80 million in cash, sales in August and September will exceed 40 million yuan, and monthly expenditure may fall to 8 million yuan.

A broader environment is that China is already the second largest advertising market in Asia and is growing at an alarming rate.

When Forbes was interviewed by the end of 2000, Wu Zheng said, "Yang Lan will return to the screen next year. From 1997 to 1999, she will play a key role in Phoenix. She will do the same for her own channel."

In August 24th, in the suite of Kunlun Hotel, Yang Lan confirmed this point without disguise. Her studio Yang Lan, which was launched in June 25th, has signed a contract of 30 million yuan.

She always knew how to foster strengths and circumvent weaknesses, and to know how to survive and succeed in this difficult and even dangerous environment.

She also knows how to use other people's intelligence.

She has her own simple philosophy: she plans only those goals that can be achieved, and is a typical "realist".

She also knows how to adjust herself to avoid the danger of being lost.

"To be lovely" may be her inherent charm.

She recalled that her growth environment was simple, and despite her senior intellectuals, her family did not suffer from the excessive cultural revolution.

In secondary school, she was an excellent but not outstanding graduate of Haidian District Jinggong middle school. She once wanted to study chemistry or become a sociologist, but the father of a foreign language professor said that those occupations could not bring a stable life, so she learned a foreign language.

Despite reading at Columbia University, Yang Lan has no interest in Hu Shi's behavior.

Her feelings and understanding of American culture are apparently simple or even superficial, and sensibility is more than reason.

However, she has grasped the fashion of the times more accurately than any Chinese youth in the new century. Her experience and the elite cultural programs she is doing all her best now can not be regarded as a symbol of the rise of China's new forces.

From the return of Hongkong in 1997 to the bid for Olympic Games in 2001, Yang Lan made himself a rational and intellectually representative of the new generation of China.

Western education and Chinese implication are beautifully beautified by camera lens, and unimpeded in the East and West, and have built an incomparable upper class relationship for the new sunshine culture.

Yang Lan can not forget the excitement of the listing of sunshine culture, which gives her great confidence - the dream can indeed be realized.

In 2001, they converted a construction company into a cultural company. With the rise of Nasdaq, the market value increased to 840 million yuan in March, and Yang Lan accounted for 53% of the shares.

She was surprised to learn that she was named the richest woman in China by Forbes, because she had never seen the money before.

She almost patiently told all the media about her concept of wealth. People should only have wealth that he can control, and he will be controlled by wealth.

The overestimation of Yang Lan's ability today is just as bad as that of a young female hostess 10 years ago.

But she is indeed an outstanding balance master who skillfully wins the trust and appreciation of others by borrowing the ability of others and changing the society. This talent is far superior to her ability as an interviewer and writer.

Maybe she still doesn't understand the rules of commercial games, and is still not accustomed to reading financial statements. But she and her smart husbands know that for a new company, making a perfect star is more important than anything else.

The grand commemorative event, which was specially designed to commemorate the sunshine culture, was eventually abolished, because Yang Lan, who had just been brilliant in the Olympic bid, did not want to appear too far away from the global economic downturn. The stock of sunshine culture, codenamed 0307, has dropped to 0.12 yuan from the highest price of 0.80 yuan.

Although Yang Lan said that the news of Sun Island Group's acquisition of sunshine culture is a rumor, according to Ming Bao's report, it is true that the sun culture refuses to give up the media program called Yang Lan.

In the 2001 year, the company seemed to be hopeful that it would be a profit. As Wu Zheng said a year ago, they will break the rule that TV stations only get profits in 6 to 7 years.

In the July 13, 2001 Olympic bid, Yang Lan quoted Marco Polo's words: "I told you that China is not half as far as I can see."

The girl, who was simple but enthusiastic, told the economist that she did believe that she was doing something positive for China.

You can easily believe that her desire to get more intellectual information from the new generation of China is better than that of making money.

No one denies that Yang Lan and her media ideal are much more valuable than the market value of sun culture 700 million yuan, and her posture is distinct in the process of China's modernization.