Rockefeller: Success Lies In Creativity.

Without good eyes, you can't see things clearly, and you cannot achieve great achievements without vision.

Know yourself, know your starting point and goal, in order to succeed.

Those who have no goals have no results at all.

People who are complacent for some small achievements tend to lose their way and aim.

In the early years when he was fighting with small and medium-sized enterprises, Rockefeller used the latest equipment to equip his refinery and quickly dominated the company with the highest efficiency and lowest cost.

Since then, through a series of corporate annexation, Rockefeller has made mobil oil control the country's 1 / 5 oil production very quickly.

Immediately after Rockefeller, he was tempted by his large and stable supply of goods, forming a major railway alliance with the relevant railway companies, known as "the most cruel death agreement in the history of American industry".

According to this agreement, the refinery enterprises participating in the alliance can get price discounts, while the small and medium sized refineries not participating in the alliance must pay the freight rate equal to two times the price of the alliance enterprise.

In the face of Rockefeller's "death agreement", the excluded Oil Refinery Co formed another alliance in New York to contend with it.

However, under the strong blow of Rockefeller, the oil refining enterprises that fought against them have invested in the arms of Rockefeller, and countless oil extraction enterprises have fallen into Rockefeller's hands one by one.

In order to grasp the initiative of pportation, Rockefeller built his own pipeline.

In 1870s, the economic development of the United States was in a low ebb. However, in the era of economic depression, Rockefeller completed the monopoly of the US oil market.

Later, Rockefeller set up the first trust organization in the history of the United States, Mobil Oil Corp, as the center of controlling Mobil systems in all parts of the country.

By the beginning of twentieth Century, an unparalleled Mobil sales network in the world was gradually established, thus forming what the people call "oil America".

At that time, a new rival appeared in the European and Eastern markets, the German oil bank consortium formed by Holland Royal Shell oil and Nobel petroleum.

Rockefeller used super low price to sell oil in the European market, which made the European petroleum union unable to fight and defeat.

After the German bank's handling, Rockefeller agreed to divide the sales agreement of the European oil market, and Mobil Oil accounted for 75%.

Mobil Corp, backed by powerful financial institutions of Rockefeller financial group, expanded and expanded rapidly at home and abroad. In 1970s, Mobil Corp changed its name to Exxon company.

Rockefeller not only left behind a great deal of Exxon company and Rockefeller consortium, but also left a very powerful business strategy: controlling all the most important processes, refining is the first most important process.

At that time, a barrel of kerosene could be sold for 40 dollars, while the cost of refining a barrel of crude oil was only more than 30 cents.

Young Rockefeller decided that as long as the product was changed, it would make the product much more valuable and high profits.

What he calls "changing products" is in today's words "processing value-added".

So he set up an oil refinery and bought dozens of dozens of refineries to monopolize the oil refining industry in the United States.

Transportation is one of the most important processes.

The Pennsylvania railway has a train running between the oil field and the eastern port, forcing Rockefeller to pport the kerosene and other products to the Eastern market when he has to pay the freight and various conditions according to the price he gets.

So he formed a "major railway alliance" with the railway company, monopolized the pport of goods (oil), and monopolized the pport price.

Mining and selling are the two most important processes.

So Rockefeller entered Ohio, New Jersey and Mexico Bay.

Advance to the Middle East and to the world's oil fields.

In addition, he gradually formed an unparalleled oil sales network through the purchase and establishment of sales companies.

Generally speaking, creativity is manifested in four aspects: one is to have good ideas, two is to create a decision-making environment, three is to evaluate added value, and four is to continue to improve.

We can see that Rockefeller is outstanding in the first and third factors.

With his insane adventurous spirit, brilliant business mentality, foresight and foresight, calm and decisive decision, greedy monopoly consciousness and the "executioner" wrist, Rockefeller's consortium was established, which not only controls the economy of the United States, but also affects the politics of the United States.

Darius, Rockefeller, Kissinger and others, trained and produced by the consortium, have become influential Secretary of state in the history of the United States.

What is the ultimate goal of small and medium enterprises?

Obviously, the standard answer is profit.

Otherwise, what is the goal of an enterprise?

What should be?

This seemingly simple but very fundamental problem is not that all entrepreneurs and managers know clearly and understand very well.

If entrepreneurs and managers can not think clearly about it, it is even harder for them to understand clearly.

If a small and medium-sized enterprise can learn from the law, if it starts from a factory that is on the verge of collapse, then the measures to save the factory are not to work overtime, not to increase productivity, nor to improve quality, nor to save expenses. First, it is clear: what is the goal of the company?

Things that are usually targeted by people, such as productivity, quality, time of delivery, retention of talent, high technology and even customer satisfaction, are actually not the fundamental objectives of the company.

The fundamental goal of the company is actually very simple, that is, to make profits.

At this level, profitability is reflected in three objectives that must be achieved simultaneously: net profit, return on investment and net cash flow.

Specifically to this factory, profit is further embodied in three objectives: output, inventory and operating cost calculated by sales return.

From the cash point of view, the first indicator reflects the inflow of cash, second indicators reflect the cash occupied, and third indicators reflect the outflow of cash.

All three indicators are inseparable from capital and are defined by capital.

If the factory is on the verge of collapse, it is not because managers and workers do not work hard, but all efforts deviate from the fundamental goal of profit making.

Why can't the efforts of grassroots managers and employees not be positively accumulated on enterprise goals?

According to scientific analysis, in addition to the cause of deviation from profit, there is also a dependency and volatility between enterprises as a system.

Enterprise organization should be regarded as a process and chain. The contribution of a single manager or employee to organizational goals is largely restricted by the performance of other employees.

There are positive and negative fluctuations in each link, but due to the existence of interdependence, the positive contribution can not be accumulated, and the negative contribution is gradually accumulated.

It's like a row of queues. The people in the middle want to go faster. It's impossible for him to get faster. He is restricted by the people in front of him, and the deceleration and procrastination of anyone in the queue will be accumulated. Eventually, the queue will grow longer and the speed of the whole queue will be slowed down.

Judging from the speed of the whole queue, it depends on the slowest person.

Similarly, judging from the output of the whole organization, it depends on the weakest link or chain.

Such links and chains are called "bottlenecks" or system constraints.

The way to solve this problem is to break through the bottleneck of creativity, if we recognize that the goal of an enterprise is to make profits.

So what do we gain from profit making and the view that we should focus on profitability to decompose business goals?

One of the Inspirations of the Chinese government is business.

An enterprise is a utilitarian organization.

Profit is the ultimate goal of all activities of an enterprise.

It is another question for whom to make profits and who can make enterprises more profitable and more durable.

Some high-tech enterprises have been arguing about market orientation or technology orientation in the development of new products. In fact, this debate should be unified to the goal of profit oriented.

Why are all R & D departments on the side of all corporate charts?

It can be seen that technology is important, but not a goal.

Two of revelation is to clarify the means and objectives.

Some enterprises pursue big and pursue market share blindly. But is it the fundamental goal for enterprises to grow bigger?

Large and no profit, who put such enterprises in their eyes?

What the enterprise really wants is big and profitable, which means that it will be a means to ensure long-term profits and cash sources.