Venture Legend From 2 Yuan To 2 Hundred Million

Lean, poor speaking, low key, diligent...

Although it was the entrepreneur in 1970s, Liu Yudong was full of the temperament and spirit of 1960s.

When he graduated from junior high school, he only had 2 yuan when he ran into Ji'nan, but today his company's annual sales volume has exceeded 2 hundred million.

10 years of struggle, money is the real man, Come On!

In the capital city, Liu Yudong went home to repair the bicycle, the same as other rural families: poverty, brothers and sisters.

Unlike many rural children, though he is the youngest in his family, he is independent from childhood.

In 1987, Liu Yudong, who was only 16 years old, spent two yuan in junior high school in Ji'nan to "fight the world".

At that time, he had no skills. Finding a job was extremely difficult. Finally, he could only follow a master to learn how to repair bicycles.

At that time, his thought was very simple: "art does not pressure people, learn skills, and later can mix meals."

Apprenticeship in 2, earned 20 thousand yuan, "during the day, in addition to repairing bicycles in the shop, in the evening also went to the bicycle factory to install bicycles, although hard work, but the harvest is great."

This achievement is still fresh in his memory. "A young man under 20 years old has 20 thousand yuan, which was very rare at that time.

Do you want to go home and build a house to get married, or do you continue to work there?

At that time, he was puzzled. In rural areas, boys usually get married when they are 20 years old, and parents urge him to go back.

But in the end, he still violated the wishes of his family. He spent 300 yuan / month in the vicinity of the Ji'nan building to rent a door to repair bicycles.

Most of the people who came to repair bicycles liked smoking and drinking. Liu Yudong, who was very careful, came in from other places to assist in the operation of some cigarettes and liquor.

This has become the original starting point of his agency for liquor, and he has felt the high cost of purchasing goods from others, and he has set eyes on agents.

It is easy to start a business from a bottle collecting agent. No one will put a large quantity of goods on this young man who is only 19 years old. Moreover, many wineries have special agents at that time, and the winery does not care about the goods of two cars or cars. Besides, he does not have much money and strength.

Liu Yudong, who was bold and brave, came to the winery of Lan Ling liquor with more than 10 thousand yuan.

The director rejected him without consulting.

Liu Yudong was not discouraged. "He won't sell me any wine, so I won't go," Liu Yudong recalls.

When he talked about it, he spent a week in the winery and spent the night at the gate of the factory director.

The director was moved by the young man, but even though he did not promise to sell him the wine, he gave him an idea: let him take the bottle first and then change the wine with the bottle.

With the director of the factory, he ran all over Ji'nan, including Shanghe, Jiyang and other places to collect wine bottles.

The director did not break his promise and sold him the wine.

If you want to do something, you should do it at any cost. You should regard difficulties as opportunities and exercise opportunities.

Now, Liu Yudong also congratulated himself on his insistence. "This is inseparable from my diligent efforts in rural life.

In 1992, after he learned that the two foreign companies in the United States began to engage in China agency trade such as Coca-Cola and Dove, Liu Yudong, 21 years old, went to Beijing to negotiate with the two foreign companies. He asked to sell the "foreign brand" in Ji'nan.

Smart and hard work, Liu Yudong achieved his wish.

Later, he gradually represented Feixian County's Baijiu, Jingzhi Baiji and Taishan special Shandong liquor.

By 1994, the company's annual sales reached millions.

Liu Yu Jian Tung completed the primitive accumulation.

To build their own brand of century old, the bigger moves are still behind.

In October 2002, Liu Yudong joined Luzhou Laojiao and developed two new series of more than 20 new products: Luzhou Laojiao, "ancient brew" and "cellar", and gained the exclusive agency power of the whole country. They set up branches in various provinces and cities throughout the country, established their own sales channels and logistics distribution network, and formed a market layout centered on Ji'nan, relying on the mountains and East and the whole country.

So far, it has become the more than 50 famous brand of Moutai, Wuliangye, Luzhou Laojiao and Langjiu, and the more than 2000 agents in Ji'nan.

However, this did not satisfy him. "We should be a general agent in China for foreign famous liquor, so that Chinese people can really get in touch with foreign wine."

At present, Liu Yudong's products are not only in drinks, but also in non-staple food seasoning, cooked meat products, health food, general merchandise and so on.

"Apart from doing the circulation link, we have entered the production link and created our own food brand" dada "brand, which marks our formal entry into the production process and has the value of sign.

In 2003, Liu Yudong sold only 150 million yuan in Ji'nan and sold more than 200 million yuan in the whole country.

"Only professionalism can win," Liu Yudong has a special set of business ideas.

At present, Liu Yudong's business has built the largest network of professional liquor stores in China, but they are still strengthening and expanding their network. "Now our network has covered 70% of the county-level cities in Shandong, but it is still building a deeper marketing network.

At present, Liu Yudong is running on his professional road.

"We should be consistent with Gome in the agency of liquor and have a perfect network and professionalization to create our own brand."

Young people who go to work in the city do not give up learning their own knowledge. Maybe because they have not been in high school or go to university, they have not been systematically studied. Liu Yudong is very sorry. In his dialogue with the writer, he often mentioned the word: "learning".

In his life, learning is a key word that runs through forever.

Now, he feels relieved that he has time and conditions to learn.

"I am reading MBA now, and I hope to learn more about economics and management so as to be conducive to the rapid, stable and stable development of enterprises."

"Learning should be a habit."

The greatest wealth of man is not the result, but the road that goes by, but the experience accumulated by learning.

In addition to learning theories, you should also learn from your customers, family members and employees, who often give you unexpected inspiration.

For young entrepreneurs in 1970s, we should learn more about the essence of the fifty or sixty born entrepreneurs, make up for their shortcomings and avoid some detours, "Liu Yudong said.

Liu Yudong, as a rural man, has a special feeling for rural areas and has a special understanding of the experiences of rural people.

He reminded: for many young people who work in rural areas, they should not give up their studies and work hard so that they can succeed. For college students, they should not give up their jobs and exercise their abilities.

In addition, the addition and subtraction multiplication and division of enterprise operations is to strengthen enterprise management; to reduce, is to subtract the traditional management mode; to take advantage of it is to take the capital road and expand exponentially; in addition, it is to eliminate the concept of family members.

We can not measure the development of enterprises by numbers.

We can not just measure the development of enterprises by numbers, except for numbers.

Our company's three year goal is to let middle level cadres buy the villa, open their own cars, and let the parking lot be larger than the office area.

Because in the long run, it is not only responsible for employees, but also for their families and enterprises.

The biggest asset is the system.

The greatest asset of an enterprise is its system.

The system is a paperless management and a systematic management.

Using the system to manage is not only orderly, fast, efficient, but also saves costs.

Do not forget your work.

Because of his rural background, Liu Yudong always stressed that "dedication is not a forgetting."

He donated tens of thousands of dollars to a disabled school.

So far, he has contributed about 500000 yuan.

His greatest wish is to build the best orphanages and nursing homes in Shandong.