Cao Shengwen: How Was Silver Made?

For silver, he had sentimental attachment and close feelings.

He wants to make the "Yong Yin" brand 1 silver into a famous brand in China, and make "Xiangshui" series silver products another famous Hunan business card known as Xiang embroidery.

He is Cao Shengwen, chairman of Hunan Xinda Silver Company Limited (hereinafter referred to as Xinda).

Cao Shengwen relies on technology and two relies on recycling. He is the leader and image leader of China's silver capital.

"The silver complex and the road of entrepreneurship", "for silver, I have sentimental attachment and close feelings."

Cao Shengwen was born in Sha Keng Village, Wong Nai Township, Yongxing County, Hunan Province, where a hill is connected to a hilly area, which is remote and poor.

But this is a continuation of more than 300 years of gold and silver smelting technology.

Cao Shengwen first knew silver and touched silver because of her grandmother's silver bracelet.

That kind of plain silver, glittering in the depths of years, gave him a unique yearning for silver.

He was born poor and born out to change the fate of "face to the sky on the back of the loess" all his life, and to move towards the broad world outside.

In 1979, the ambitions of Cao Shengwen embraced a hot blood and joined the army with longing for the army. He thought it would be good to say goodbye to the loess land, but he still had to return to the countryside after his retirement.

Cao Shengwen's short military career made him look like a weak scholar.

To mention this, Cao Shengwen is very grateful: "in the past three years, the camp life has been a turning point in my life journey. It has not only opened my eyes, but also nurtured my spirit of hard work, responsibility and perseverance."

Cao Shengwen, who did not become a "public family", turned to explore ways to get rich.

In 1992, Cao Shengwen entered the smelting industry under the guidance of his friends. He took the money borrowed from the East and west to make an anode mud (a substance produced in the metal smelting process, and its gold, silver and nickel contents were very high), and unexpectedly produced dozens of Jin of silver.

Since then, Cao Shengwen has accumulated hundreds of thousands of original capital in the years of smelting from small to small.

When he had the first pot of gold, he wanted to make the business bigger and bigger. In early 1996, he raised 600 thousand yuan by borrowing money from the East and West, and went out to negotiate business with others alone. As a result, he bought a lot of waste. Cao Shengwen not only lost his blood but also had hundreds of thousands of dollars in debt.

Then he joined in partnership with others to run a coal mine, but because of poor management and other reasons, he had a debt of about 300000 yuan.

The cruel reality of his life almost shattered his dream of becoming a rich entrepreneur. "Entrepreneurship, struggle, rise in setbacks, fail to be discouraged, and camp life taught me this."

Cao Shengwen did not fall, but learned lessons and summed up his experience.

By the end of 1996, he had made a business on mortgage.

At this time, the price of silver is soaring, and the opportunity has given him great credit, so he has paid off all debts, and his business has been developing steadily since then.

In 1999, Cao Shengwen invested 3 million yuan in a single investment. A large-scale smelter, the Shunda smelter, was officially put into operation and put into operation through the provincial EIA. After several years of hard work, Shunda smelter continued to produce more and more businesses.

From 1998 to 2002, the Shunda factory produced 100 tons of silver per year, 4000 tons of electrolytic lead and 180 yuan of net profit.

"We should completely change the single old production mode and develop it into a diversified and modern enterprise."

Cao Shengwen told us that in 2003, he took the lead in investing in 12 million yuan and founded Xinda company in Yongxing County Economic Development Zone.

A comprehensive silver company established with the main business scope of gold, silver, tin, lead smelting, gold and silver purification and deep processing as the main body of the industrial "three wastes" recycling and utilization processing.

The silver world is mysterious and profound.

Cao Shengwen said that if we talk about silver, even in a foreign country, the picture of gold and silver will be jumped out of his mind.

Now he is lucky enough to enter the world of silver smelting and processing. He will not change his original intention and never give up his pursuit of silver.

Four silver smelting strategies, "I sell the silver and also want to" silver "(talent), is Cao Shengwen's mantra.

He said, "good elements can form good collections, and high-quality talents can build efficient teams."

To build a team with scientific management, high-quality talents and efficient operation has become the first strategic goal of Xinda company.

Cao Shengwen interpreted his name in this way: "I am the descendant of a generation of heroes and young Cao Cao. We all have a life of striving for stars and striving for the moon.

What's more, it's about production and culture.

Starting from this idea, starting from improving the management of enterprises, we should not hesitate to absorb and hire professionals and senior managerial talents from non family members to enter the upper and middle management of the company.

Such a high-quality management talent has led to the efficient operation of the whole company.

"Xinda company's entrepreneurial development prospects and planning is to enhance the overall research and technological innovation capabilities of enterprises."

Cao Shengwen said, "we have set up the Ministry of technology development, responsible for the technology of crude silver smelting, silver refining and silver processing products, and set up a science and Technology Innovation Award Fund to encourage technological innovation."

And take the road of technological innovation, and strive to build a well-known brand, so that "Yong Yin" to the world, become the second strategic goals of Xinda company.

The development strategy of Xinda Xinda company is to create famous enterprises and make famous brands.

Under the guidance of this concept, the high and new technology product "Yong Yin" brand No. 1 silver, developed by them, has a silver content of more than 99.995%.

From 2004 to four in 2007, it was rated as "the 20 favorite silver brand of the country's users", and has been named "Hunan famous brand" and "famous brand in China".

The company has made nearly 100 varieties of silver ornaments and silverware products from the "Yong Yin" brand silver. The purity of silver is guaranteed to be between 92.5% and 99.9%, striving for elegance, elegance and nobility.

Xinda people are not satisfied, but also set a higher development goal. We should develop 99.999% silver and ultra-fine silver powder with a high purity of 99.995% on the basis of the purity of silver at present. The production pattern of annual output of 600 tons and more specifications of silver products will reach 2 billion yuan. The annual sales volume will reach 2 billion yuan.

The third strategic objectives of Xinda are to uphold integrity management, to pay taxes in good faith, and to behave in good faith.

This is what Cao Shengwen has asked employees to do.

When products are sold, they never break the contract because of rising prices. When purchasing raw materials, they never change because of lower market prices.

This concept of good faith management has won the respect of customers, won a continuous supply of raw materials, and won unblocked sales channels and vast market.

We are "first sons, then Laozi". Cao Shengwen said, "we used to look everywhere for goods, and now we are waiting for goods at home."

To this end, the company has been awarded the "Hunan province private enterprise quality trustworthy unit" and "Hunan hundred good faith demonstration unit" and so on.

"Enterprises can not just focus on one product, develop diversified strategies, market changes, and this road is blocked. I have other ways to go and live on other products."

Cao Shengwen summed up the fourth strategic objectives of Xinda company as "diversified development, focusing on environmental protection in the recycling of resources."

Cao Shengwen introduced the company in addition to refining silver and processing silver products.

Recently, with the approval of the relevant departments, they established the Chenzhou Yong Yin Rice Industry Co., Ltd., a designated national grain reserve enterprise in Chenzhou, which is responsible for acquiring and storing rice, processing rice, and then developing into the catering industry and food industry.

At the same time, they launched the "China silver capital" industrial tourism project by combining the main products of enterprises and using effective resources. They opened up four scenic spots and two sightseeing tours, including the silver capital exhibition, the silver products exhibition center, the silver purify sightseeing garden, the silver craft product factory.

The "dance leading dragon" is good for Yongxing's Yongxing world.

This is a reporter's interview in Yongxing County, people often mention a sentence.

Most of the leaders and friends who have been to the "Yin Du" Yongxing county and have visited the "silver capital" exhibition hall to participate in industrial tourism will hear similar words, and more or less understand Xinda company.

By July 2007, Xinda company has set up Shunda smelter, Baiyin boutique factory, Baiyin craft factory, Chenzhou Yong Yin rice industry company, Fujian upper treasure Daye Non-Ferrous Metals Co and 18 silver products stores, with a total assets of 180 million yuan, and the output value is expected to reach 1 billion 600 million yuan this year.

On the morning of May 22nd, Zhang Chunxian, Secretary of the Hunan provincial Party committee and director of the Standing Committee of the provincial people's Congress, accompanied by the Deputy Secretary of the Hunan provincial Party committee and governor Zhou Qiang at the provincial, municipal and county levels, came to Yongxing to inspect the development of the gold and silver industry.

Cao Shengwen introduced in detail the production process of "Yong Yin" brand "national standard 1" silver and "Xiangshui" brand silver products and the recycling situation of "three wastes" raw materials.

Cao Shengwen said that the goal of Xinda company is to make the "Yong Yin" brand 1 silver into a Chinese brand name, and make the Xiangshui series silver products another famous Hunan business card known as Xiang embroidery.

Zhang Chunxian and Zhou Qiang listened again and again.

Cao Shengwen has led the staff for several years, and has set up a modern intelligent office, production, sales (export), online trading and industrial tourism.

It is an indisputable fact that Xinda company has become the leading and image enterprise in China's Yin Du - Yongxing county.

In recent years, Xinda has vigorously carried out the implementation of the four strategic goals, striving to "Dance Live leading" and supporting half the sky in the whole industry.

In order to reorganize Yongxing's silver drum, Xinda company has taken the responsibility of integrating the whole county's banking resources, and joined the whole county's silver smelting enterprises to build the brand of "China's silver capital".

Cao Shengwen said that Xinda company set up the "China silver capital" group with the brand as the goal, the market as the support and the technology as the support. With Xinda company as the leader, the present situation of Yongxing silver smelting industry is changed from the system and mechanism. The joint planning, unified management, unified brand, unified price and unified operation of the 100 key enterprises in the county will fundamentally end the vicious competition between Yongxing smelter and integrate the whole county's silver resources, and jointly build the national brand of "China's silver capital".

The fate of Cao Shengwen has changed radically from a grassy grassroots to a well-known entrepreneur with hundreds of millions of dollars in family property.

And his entrepreneurial path has been rough, and he knows more about the ups and downs of entrepreneurship.

As early as 1999, Cao Shengwen's career was a small success. He funded more than 10 young people in his hometown.

He was very relieved to see that they were developing rapidly.

After the establishment of the Xinda Xinda company, Cao Shengwen founded a welfare factory to provide employment opportunities for more than 50 disabled people. He also worked hard for public welfare undertakings, subsidized about 1000000 yuan for free, helped the village build bridges and repaired roads, and benefited the neighbors. He donated 400 thousand yuan to the needy students, and helped over 10 disabled people and five insured families to maintain their livelihood for a long time.

In recent years, he has contributed about 2000000 yuan to help flood victims and flood control projects.

The reporter learned from local reporters that Cao Shengwen regards the employees in the enterprises as brothers and sisters, so that they can feel secure, relaxed and comfortable in their work.

He received nearly 300 laid-off workers. After technical training, he assigned them to various production posts to solve their worries.

Cao Shengwen's quotation is linked to the change of fate.

Responsibility can only be chosen on the shoulders and not on the head.

Complaining is a very hard word. I never put complaints in front of everything.

I like difficulties, no difficulties, no innovation, no innovation, no progress, no progress, no value.

Failure is a kind of success, and innovation is a kind of value.

Persistence is love and abandonment is love.

The world of silver and silver is seen in Yongxing and Yongxing.

The value of a man is more important than wealth.

It is business that customers are willing to pay you out of purse.

I have no culture. I regard corporate culture as my own culture.

I sell silver and I want silver.

The sense of responsibility is everything.

It is not what leaders want employees to do, but how employees should lead them.

The first is to be a man and then to do things.

Others love deeply.